Amity Institute of Anthropology, [AIA] Noida Placement Details

Pallavi Pradeep Purbey

Market Research based on social parameters is an immense area where anthropologists’ services are considered to be the most efficient. Anthropological research helps in finding the trend in market as well as social behaviour of the buyers.

Development agencies like UNDP, UNO, IDRB (World Bank), Action Aid, etc use the skills of Social Anthropologists in a variety of areas, such as research studies in Rural Development, Indigenous Knowledge, Social & Tribal Health, Social inclusion in order to make Culturally Appropriate Policies.

Government Agencies employ Anthropologists as Policy Researchers, Research Analysts, Evaluators, Managers, Planners, Impact Assessors, Researchers, Cultural Brokers in Displacement Projects and asSocial Engineers in recently introduced social auditing. As advocates of Culture, Social Anthropologists also work as pressure group and with their research; they try to bring down the effect of development to the grass root level. Recently Anthropologists have been appointed in the committee inquiring about the Meena-Gujjar tribal status issue in Rajasthan which clearly indicates the growing recognition of the subject.

Majority of Multi-National Companies (MNCs) in India are hiring Social Anthropologist for various purposes like writing Corporate Ethnographies, planning research projects, and for increasing its acceptance among employees and for resolving inter and intra-group strains.

Cross Cultural Training is utilized in a broad range of activities such as International Business, Trade, Education, Science and Medicine, which are becoming increasingly important as globalization is taking hold of most aspects of contemporary life.