Fashion bloggers are enthusiastic explorers of the fashion world. Know about fashion blogging, career path, salary, top recruiters, and employment opportunities.
Fashion is an industry that is getting advanced day by day where everyone is willing to explore different options. The fashion industry is no longer governed only by traditional media such as newspapers and journals; technology has made quite many changes in the fashion industry, among which Fashion Bloggers is quite popular.
"What you wear is how you present yourself to the world, especially today when human contact is so quick. Fashion is instant language." - Miuccia Prada.
Who are Fashion Bloggers?
Fashion bloggers are the fashion industry's ardent followers of a new style, a new trend, new designs, new designers, you name it; fashion bloggers will always be there to blog on it. They scrutinize, recommend what they appreciate, and share their experiences and ideas on the fashion industry through multimedia or social media blogs and posts.
A fashion blogger regularly writes about the things mentioned above with eye-catching graphics and well-written content. By becoming a fashion blogger, an individual informs people about the prevailing trends in the fashion industry and gets to pursue their passion.
Eligibility Criteria for a Fashion Blogger
There are no specific eligibility criteria or qualifications to become a fashion blogger. The basic skill required is interest towards expression thoughts, and being open-minded and an eye for fashion.
Below are the basic qualifications that can be expected from a fashion blogger.
- The individual must have a keen interest in the world of fashion and be willing to express it in thoughts through your writing skills and communication skills.
- An individual must have qualified their class 12th before they pursue fashion blogging.
- The candidate to pursue the career can join top colleges specializing in the fashion industry to get better exposure.
- One needs to have the excellent fashion sense and technical skills to commence the career as a fashion blogger.
There are various courses, certifications, and diploma courses available to help one polish their skills needed in the fashion industry, such as communication, creativity, content curation, and various other necessities to succeed.
Pros of Becoming a Fashion Blogger
Every career has its own set of pros and cons. Fashion bloggers get to try various designer clothes from stores that want you to endorse their brands.
Here are some of the advantages of being a fashion blogger.
- People look up to bloggers and give them the authority to guide and influence them.
- They get to experiment with the content and no restrictions.
- Popularity, fame, and money are destined for those who are good at this field.
- One can get technical knowledge and will get to be a proclaimed expert.
- They also get to travel a lot.
Cons of Becoming a Fashion Blogger
If you are entitled to deal with the pros of a profession, you will also have to deal with the cons.
The following are the cons of becoming a fashion blogger.
- The work is exhausting as it takes up too much creativity and imagination.
- Poor content, i.e., poorly written content, can reflect badly on the brand.
- The constant pressure of being unique.
- Enormous competition in this industry. If one doesn't have anything unique, then it won't be easy to manage.
- It requires a lot of hard work and patience to get recognized as a successful fashion blogger.
Job Roles for a Fashion Blogger
Job roles of fashion bloggers are enormous, and they can be a content writer, fashion expert, editor, stylist, photographer, a model, and so on.
Here are a few major roles one can undertake,
- An Editor is an individual who checks the content of the article and ensures there are no mistakes such as grammatical errors, sentence structure, and formats.
- A Stylist is the individual paid to enhance the client's beauty externally in the best possible way and make the client appealing. They also have the opportunity to work with fashion designers, fashion houses, individuals, celebrities, and clothing brands.
- A Content Curator sorts through the data on the internet and thus collects vital information to share in their blogs, vlogs, websites, or even through social media.
- A Model is an individual who has the role of either promoting, displaying, or commercial advertising products such as fashion brands like apparel and footwear, etc., thus helping the clients or the audience by acting as a visual aid.
- Fashion Photographer conceptualizes and takes pictures that highlight the model's apparel, footwear, or accessories, thus making it appealing and in-demand or even get it to a trend among the fashion enthusiasts.
Salary of a Fashion Blogger
An individual's salary varies for many reasons; some of the reasons may be knowledge, skills, experience, creativity, networking skills, etc.
Here are the salaries of areas in fashion blogging (the following pay varies with the increase in experience), i.e., entry-level fashion blogger to an experienced fashion blogger.
| Job Roles | Salary (Per Annum) |
| Fashion Blogger | INR 1.20 Lakh - INR 12 Lakh |
| Brand Promoter | INR 1.09 Lakh - INR 3.50 Lakh |
| Author | INR 2.48 Lakh - INR 8.11 Lakh |
| Model | INR 3 Lakh - INR 7 Lakh |
| Social Media Influencer | INR 1.20 Lakh - INR 10 Lakh |
| Fashion Photographer | INR 1.18 Lakh - INR 10 Lakh |
| Stylist | INR 1 Lakh - INR 5 Lakh |
Top Fashion Bloggers
The fashion bloggers are influencers with creative, inspirational, and relatable posts to welcome new fashion-oriented subjects. Here we have listed the top fashion bloggers in and around the country.
Below is the list of top fashion bloggers in India.
- Komal Pandey
- Diipa Buller
- Kritika Khurana
- Aashna Shroff
- Shivani Singh
- Santoshi Shetty
- Pooja Mundhra
- Malvika Sitlani Aryan
Below is the list of top fashion bloggers in the world.
- Gabi Gregg
- Lisa Gachet
- Wendy Nguyen
- Kat Farmer
- Lyn Slater
- Akanksha Redhu
- Tami Reed
- She Wears Fashion
- Tanesha Awasthi
- Claire Goldsworthy
Skills for a Fashion Blogger
Anyone with the right kind of skills and knowledge can become a fashion blogger in today's world. The basic skill required in a fashion blogger is communication and social networking skills.
Here are some of the key qualities to become a successful fashion blogger.
- Good communication skill
- Social networking skills
- The art of selling
- Creativity and imagination
- Unique fashion sense
- Content writing skills
- Networking skills
- Photo editing skills
- Marketing skills
- Negotiation skills
- Perseverance
- CSS and HTML skills
- Knowing how to build a website and maintaining it
Employment Opportunities for Fashion Blogger
A fashion blogger is not only limited to social media. When a fashion blogger starts to gain attention, there is a window of opportunities that opens up with time.
Here are a few areas where a fashion blogger can flourish.
- Entertainment industry such as models and movie critique
- Magazines and journals, in contrast to publishing houses
- Clothing brands such as brand ambassadors
- Fashion companies involve modelling and photography.
- Publishing houses
- Social media
- Print media
- Travel companies
Top Recruiting Companies for Fashion Blogger
Fashion bloggers are those influencers that help guide and introduce an individual to the world of fashion, upcoming events, and even trends.
Here are a few top companies that recruit fashion bloggers.
- Harper's Bazaar
- Wonder Wardrobes
- Glamor Street
- Grazia India
- Brand Global
- Vogue
- Vogue India
- Shoppist
- Allure
- Shenaro Lifestyle
- Glamour
- Cosmopolitan
Top Colleges for Fashion Blogging
There aren't many colleges that have the course of fashion blogging, but one can always kickstart their interest in fashion by joining one of the top colleges and then figure out the path for becoming a fashion blogger.
Here are a few colleges that will help kickstart the dream of becoming a fashion blogger.
- National Institute of Fashion Technology, NIFT Navi Mumbai
- National Institute of Design (NID), Ahmedabad
- SDPS Women's College
- Satyam Fashion Institute
- Footwear Design and Development Institute (FDDI), Noida
- National Institute of Design, NID Bangalore
- VIDM Institute of Design and Management (VIDM), New Delhi
Online Fashion Blogging Courses
Many fashion blogging institutes and online courses are available at a low cost to make your fashion blog a great success.
Here are a few online courses related to fashion blogging.
| Website | Course name |
| London School of Trends | Fashion blogging |
| Udemy | Fashion blogging: starting a fashion blog |
| Udemy | Fashion, beauty, and lifestyle beginner blogging business 2020 |
| Udemy | A lifestyle enthusiast's guide to blogging by Mimi G |
| SkillShare | How can influencers get brand deals with a small audience? |
| SkillShare | How to start a blog? Blogging for beginners |
| SkillShare | Blogging in square space: the ultimate guide |
Books for a Fashion Blogger
Several books have been designed and released by the fashion experts on various fashion blogging contexts, including Blogging, Lifestyle, Influencing, fashion writing, etc.
Here are a few books on fashion blogging that one can refer to enhance knowledge and dwell more into the depths of fashion blogging.
| Author | Book Name |
| Yuli Ziv | Fashion 2.0: Blogging Your Way to The Front Row |
| Tessa Barton | InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence |
| Brent Luvaas | Street Style: An Ethnography of Fashion Blogging |
| Meg Mateo Ilasco | Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home |
| Leandra Medine | Man Repeller: Seeking Love. Finding Overalls |
| Yuli Ziv | Millionaire Influencer: 50 Steps to Your Online Empire |
| Ruth Soukup | How to Blog for Profit Without Selling Your Soul? |
| Aimee Song | Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform |
| Kate Nutting | A Guide to Fashion Blogging |
| Malene Jorgensen | How to Become a Fashion Writer? Taking Your Writing to the Runway |
