MBA in Communication Management Syllabus and Subjects
MBA in Communication Management syllabus includes subjects like public relations, effective communication strategies, new and existing communication technology, the relevance of communication management, etc. These provide advance knowledge and ideas about the ever-growing industry. The MBA in Communication Management course syllabus is listed below.
Semester Wise MBA in Communication Management Syllabus
The syllabus of the MBA in Communication Management has various subjects such as public relations, effective communication strategies, new and existing communication technology, the relevance of communication management, etc. MBA in Communication Management course cover a wide range of topics and are divided into four semesters. The semester-by-semester MBA in Communication Management subject list is listed below:
MBA in Communication Management First Year Syllabus
The table below contains the list of MBA in Communication Management subjects in the first year:
| Semester I | Semester II |
| Advanced Business Communication | Brand Equity Management and Content Creation Marketing |
| Business Statistics and Managerial Economics | Consumer Behaviour and Insights |
| Communication Theories and Culture | Digital Ecosystem |
| Digital Marketing and Marketing Management | Integrated Marketing Communication Planning |
| Media and Communication Industry Overview | Introduction to Syndicated Database and Analysis with Workshop |
| Management Perspective in Media and Communication Businesses | Social Responsibility Project |
| Research Methodology and Integrated Disaster Management | Sales Management and Marketing Research |
| Project-I | Specializations
|
MBA in Communication Management Second Year Syllabus
The table below contains the list of MBA in Communication Management subjects in the second year:
| Semester III | Semester IV |
| Digital Communication Solutions | Business Model for Digital Future |
| Rural Marketing, Sports, and Entertainment Marketing | Brand Valuation and Return on Marketing Investments (ROMI) |
| Service Process Management for Agency Businesses | Corporate Citizenship and Social Entrepreneurship |
| Project-II | Retail Marketing Communications |
Specializations
|
Project-III |
| - | Dissertation |
| - | Specializations
|
MBA in Communication Management Subjects
MBA in Communication Management subjects cover a wide range of subjects and topics that are essential for aspirants to learn over the course of Two years. Subjects for the MBA in Communication Management are divided into core and elective categories. The following is a list of MBA in Communication Management subjects:
MBA in Communication Management Core Subjects
The core MBA in Communication Management subjects list of essential subjects that all MBA in Communication Management students study, is as follows:
- Business Statistics
- Advanced Business Communication
- Marketing Management
- Brand Equity Management
- Content Creation Marketing
- Integrated Marketing Communication Planning
- Marketing Research
- Management Perspective in Media and Communication Businesses
- Managerial Economics
- Consumer Behaviour and Insights
- Media and Communication Industry Overview
- Digital Ecosystem
Practicals:
- Practical Session
- Seminar
- Internship
- Project Work
MBA in Communication Management Elective Subjects
- Media Planning and Buying.
- Advertising Creativity and Execution.
- Brand and Product Management.
- Innovative Marketing.
- Account Planning Models.
- Corporate Communications & Reputation Management.
- Rural Marketing & Communication
MBA in Communication Management Course Structure
An MBA course is often divided into core and optional courses. The first several semesters of the MBA programme are devoted to core studies. The core curriculum could take up to one academic year to complete, depending on the MBA programme. The subjects in the MBA in Communication Management course teach not only theoretical knowledge but also practical and interpersonal skills that are necessary. The following is a breakdown of the MBA in Communication Management course structure:
- IV Semesters
- Core Courses
- Elective Courses
- Practicals
- Seminars
- Internship
- Project Work
MBA in Communication Management Teaching Methodology and Techniques
MBA in Communication Management has its own set of teaching methodologies and techniques. Practical lessons are used to teach subjects so that students can understand what is being taught to them. Different MBA programmes use various teaching strategies. MBA schools use case studies, group projects, and other types of action-based learning in addition to standard lecture-based instruction to increase the effectiveness of instruction. As a result, additional information regarding the course's theory and implementation is gained. The following are the various teaching approaches used in the MBA in Communication Management course:
- Practical /Project sessions
- Internship
- Seminars
- Regular Lectures
MBA in Communication Management Course Projects
Through project-based learning, the MBA in Communication Management programme focuses on group projects and activities are a common teaching strategy. Teams of six to eight students each work on assignments and other course-related tasks as they progress through the course.
The following are some of the most common MBA in Communication Management projects:
- A study on sustainable business models across consumer internet startups in India.
- Teenagers, Texting and Interpersonal Relationships
- ‘Infotainment’ and Its Effect on Society
- Online Books vs. Traditional Books for Preschool Children
- The Growth of the Internet and Its Effect on Employee Productivity
- The Role of Internet Advertisements in Shaping Buying Habits
MBA in Communication Management Course Books
The MBA in Communication Management books gives students an in-depth study of their area of concentration in addition to providing a foundational understanding of the course. The following are the reference books for the MBA in Communication Management syllabus:
| Name of Book | Author |
| Communication Management - A Global Perspective | P.S. Tripathi |
| Essentials of Business Communication | Pal, Rajendra and Korlahalli |
| Effective Business Communication | Kaul, Asha |
| Business Communication | Pettett, Lesikar |
| Business Communications | Sinha P. |
Top Management Entrance Exams
Exam Date: May 19, 2024
