MBA in Fashion Management Syllabus and Subjects
The MBA in Fashion Management Syllabus has been curated keeping in mind the various management principles used for managing the creation, branding, and retailing of fashion businesses. The MBA in Fashion Management curriculum consists of teaching methods such as seminars, group work, practicals, etc.
MBA in Fashion Management subjects puts an emphasis on the management of marketing, merchandising, and retailing processes in the Apparel Industry. Industry-relevant topics have been inculcated to boost knowledge and career advancement in the MBA Fashion Management syllabus, such as Retail Management, Supply Chain Management, Apparel Manufacturing, Marketing Management, etc.
Table of Contents
- Semester Wise MBA in Fashion Management Syllabus
- MBA in Fashion Management Subjects
- College Wise MBA in Fashion Management Syllabus
Semester-Wise MBA in Fashion Management Syllabus
MBA in Fashion Management syllabus has been carefully designed to include foundational subjects based on manufacturing, marketing, and selling of apparel. MBA Fashion Management syllabus has provided students with industry-relevant skills and knowledge needed to sustain themselves in the fast-paced world of apparel management.
Showcased below is the semester-wise syllabus for MBA in Fashion Management:
First Year MBA in Fashion Management Syllabus
Since MBA in Fashion Management is a management based course, most subjects taught in the first two semesters of the course primarily deal with core Management principles and related business concepts in the Fashion Industry.
Core management subjects may be consistent across colleges and courses for MBA in Fashion Management, but elective subjects change according to the college-specific learning objectives of a course.
The MBA in Fashion Management subjects for 1st year include these subjects:
|
Semester I |
Semester II |
|
Management Principles |
Art Illustration & Drawing |
|
Managerial Economics |
Apparel Manufacturing |
|
Operations Management |
Human Resource Management |
|
Accounting for Managers |
Supply Chain & Logistics Management |
|
Organisational Behaviour |
Financial Management |
|
Statistics for Management |
Elective I |
|
Fashion & Textile |
Elective II |
|
Business Language (Elective I) |
Elective III |
MBA in Fashion Management Practical Subjects for 1st Year
- CAD
- Garment Construction
- Art Illustration & Drawing
- Computer Application in Retail Industry
Second Year MBA in Fashion Management Syllabus
MBA in Fashion Management syllabus for the second year contains subjects centering on logistics, procurement, marketing, and other fashion-industry relevant topics. The main focal point of an MBA in Fashion Management syllabus is to draw attention to the design and marketing processes of apparel.
The MBA Fashion Management syllabus for the second year moves from managerial concepts to more design-related and manufacturing processes in its second year.
MBA in Fashion Management syllabus contains the following subjects for the second year–
|
Semester III |
Semester IV |
|
Retail Management |
Fashion Communication |
|
Apparel Quality Control |
Visual Merchandise II |
|
Supply Chain & Logistics Management |
Research Methods |
|
Visual Merchandise I |
Professional Guidance & Portfolio |
|
Strategic Management |
Fabric Manufacturing |
|
Fashion Culture |
Sustainable Fashion |
|
Entrepreneurship Development |
Elective I |
|
Customer Relationship Management |
Elective II |
|
Elective I |
Internship + Research Project |
|
Elective II |
MBA in Fashion Management Subjects for 2nd Year
- CAD
- Fashion Styling
- Visual Merchandising
- Internship + Research Project
MBA in Fashion Management Subjects
The MBA in Fashion Management syllabus aids students in becoming pioneers in the apparel industry by teaching core concepts on how to design, supply for, brand, and sell a business in the industry. MBA in Fashion Management syllabus consists of 2 types of subjects - core, and electives where students can imbibe specialised knowledge on various topics.
MBA in Fashion Management syllabus offers core subjects that are mandatory part of syllabus and elective subjects that students can pick for specialised knowledge. Here is a list of these core and elective subjects in the MBA in Fashion Management syllabus:
MBA in Fashion Management Core Subjects
MBA in Fashion Management syllabus features core subjects and elective subjects which students choose. These are some foundational subjects in the MBA in Fashion Management syllabus:
- Retail Management
- Management Principles
- Fashion & Textiles
- Apparel Manufacturing
- Apparel Export Management
- Art Design & Illustration
- Supply Chain & Logistics Management
- Professional Ethics
- Apparel Quality Control
- Visual Merchandise
- Managerial Economics
- Statistics for Management
- Fashion Styling
- Research Methods
- Operations Management
- Organisational Behaviour
- Customer Relationship Management
- Computer Application in Retail Industry
- Computer-Aided Design (CAD)
MBA in Fashion Management Elective Subjects
MBA in Fashion Management syllabus offers students the option to pick and study from a list of elective courses. These elective courses strengthen the learning curve of students, while also providing a specialised insight into the many aspects of creating and managing fashion-related business processes.
MBA in Fashion Management syllabus offers multiple elective subjects for students to pick from:
- Advanced Fashion Merchandising
- Consumer Behaviour
- Fashion Trend Forecasting
- Fashion Entrepreneurship
- International Fashion Marketing
- Fashion Communication
MBA in Fashion Management Subjects in Detail
While core management subjects do not vary too much across different MBA courses, elective subjects may diversify the MBA degree. The MBA in Fashion Management syllabus was designed with cognizance of the different trends and needs that the Fashion Industry deals with. The subjects offered in the MBA in Fashion Management syllabus are planned to showcase aspects of Fashion Management, such as Designing, Procurement, Merchandising, Marketing, Sales, etc.
Some of these subjects are:
|
Subjects |
Topics Covered |
|
Retail Management |
Brand Image, Brand Loyalty, Brand Hierarchy, Brand Revitalisation, Retailing Environment in India, Inventory methods, etc. |
|
Apparel Manufacturing |
Intro to Indian Apparel Industry, Apparel Product Types, Production Process, Fabric Spreading & Cutting, Line Planning, etc. |
|
Visual Merchandising |
Display Basics- Texture, Colours, Lighting, Store Exterior & Interior, Display Equipments, Display Techniques, etc. |
|
Computer-Aided Design (CAD) |
Photoshop, Corel Draw, Garment drape using Fashion Studio Software, Patterns using Illustrator, Motif-Development Processes, etc. |
|
Quantitative Research |
Sampling, Probability, Hypothesis Testing, etc. |
|
Consumer Behaviour |
Consumer Needs, Consumer wants, Market Segmentation, Market Targeting, etc. |
|
Fashion Culture |
Stages of Fashion Cycle, Fashion Leaders & Innovators, Product Life-Cycle, Emerging Trends in Fashion. |
|
Apparel Marketing Management |
Marketing Philosophies, Components & Techniques of Marketing, Marketing Research, Marketing Strategies, etc. |
|
Operations Management |
Product Design & Selection, Capacity Management Principles, Production Planning, Maintenance Concepts, Forecasting Techniques, Graph Theory, etc. |
|
Fashion Trend Forecasting |
Fashion Forecasting, Tracking Sales, Demographics, Values & Lifestyles, Forecasting Processes, New Technologies, etc. |
|
Supply Chain & Logistics Management |
Basic Supply-Chain Management, Demand & Supply, Procurement Cycle, Logistics Management, Supply Chain Benchmarking, etc. |
|
Apparel Quality Control |
Dimensions & Importance of Quality, Modern Quality Management, Fabric Inspections, Consumer Safety, Care Labels, International Labelling Systems, etc. |
|
Art Design & Illustration |
Anatomy, Figure Analysis & Drawing, Basic Block Figures, Geometric Fashion Models, Sketching, etc. |
College-wise MBA in Fashion Management Syllabus
MBA in Fashion Management syllabus may vary from college to college. The curriculum, structure, and learning objectives may also be different. Students can download the MBA in Fashion Management Syllabus PDF 2023 from official college websites.
The syllabus for MBA in Fashion Management for top colleges is mentioned below:
Amity University MBA in Fashion Management Syllabus
Amity University provides MBA in Fashion Management with various core subjects elective options. Tabulated below is the semester-wise MBA Fashion Management subjects for Amity University:
|
MBA in Fashion Management 1st Sem Subjects |
MBA in Fashion Management 2nd Sem Subjects |
|
Term Paper |
Minor Project |
|
Intro to Fashion & Textile Industry |
Intro to Apparel Manufacturing |
|
Raw Materials of Fashion - I |
Raw Materials of Fashion - II |
|
Entrepreneurship & New Venture Creation |
Business Analytics & Modelling |
|
Accounting for Managers |
Business Research Methods |
|
Applications of Disruptive Technologies in Business |
Financial Management |
|
Managerial Economics |
Human Resource Management |
|
Marketing Management |
Legal Aspects of Business |
|
Organisational Behaviour |
Operations Management |
|
Professional & Business Communication |
Entrepreneurship Development & Venture Creation - SAP Course (optional) |
|
Foreign Business Language |
Cognitive Analytics & Social Skills for Professional Development |
|
Elective I |
Foreign Business Language |
|
Outdoor Activity-Based Course |
Open Elective Course |
|
– |
Outdoor Activity-Based Courses |
|
MBA in Fashion Management 3rd Sem Subjects |
MBA in Fashion Management 4th Sem Subjects |
|
Strategic Management |
Management in Action - Social Economic & Ethical Issues |
|
Pattern Appreciation |
Advanced Fashion Merchandising - II |
|
Advanced Fashion Merchandising - I |
Design Marketing Interactive Strategy |
|
Apparel Export Management & Merchandising |
Fashion Supply Chain Management |
|
Computer Applications in Fashion & Retail Industry |
Product Development for Fashion Industry |
|
Consumer Behaviour in Fashion & Retail Industry |
Visual Merchandising - II |
|
Fashion Forecasting |
Visual Merchandising & Display |
|
Fashion Retail Management & Merchandising |
Management in Action - Social Economic & Ethical Issues |
|
Global Sourcing |
Country Report - I (SAP Courses - optional) |
|
Visual Merchandising - I |
Country Report (SAP Courses - optional) |
|
Visual Merchandising & Display |
Entrepreneurship Development & Venture Creation |
|
Summer Internship |
Foreign Business Language |
|
Professional Ethics & Social Responsibility for Sustainability |
Open Elective Courses |
|
Foreign Business Language |
Outdoor Activity-Based Courses |
|
Open Elective Courses |
– |
|
Outdoor Activity-Based Courses |
– |
SGT University MBA in Fashion Management Syllabus
SGT University provides a comprehensively designed MBA in Fashion Management syllabus with core subjects and elective options. Mentioned below are the semester-wise MBA Fashion Management subjects for SGT University:
|
MBA in Fashion Management 1st Sem Subjects |
MBA in Fashion Management 2nd Sem Subjects |
|
Basic Textiles |
Fabric Manufacturing Technology |
|
Global Fashion Scenario |
Fashion Communication |
|
Organisational Theory & Behaviour |
Human Resource Management |
|
Production & Operations Management (Elective I) |
Entrepreneurship Development (Elective III) |
|
Fashion Management Economics (Elective II) |
Marketing Management (Elective IV) |
|
Professional Ethics & Human Values |
Research Methodology |
|
Couture Draping - I |
Couture Draping - II |
|
Fashion Art & Illustration |
Apparel Construction I |
|
Fashion & Lifestyle Accessories |
Chemical Processing & Textile Testing |
|
Term Project |
Term Project |
|
MBA in Fashion Management 3rd Sem Subjects |
MBA in Fashion Management 4th Sem Subjects |
|
Apparel Manufacturing Technology |
Technological Advances in Fashion & Textiles |
|
Cross Cultural Management |
Leather Clothing Technology |
|
Social & Legal Business Environment |
Retail Brand Management (Elective VII) |
|
Strategic Management (Elective V) |
Entrepreneurship Development (Elective VIII) |
|
Finance Management Accounting (Elective VI) |
International Trade Management (Elective IX) |
|
Apparel Construction - II |
Portfolio Development |
|
Visual Merchandising |
Computer-Aided Design - II |
|
Computer-Aided Design - I |
Dissertation |
MBA in Fashion Management Projects
A final degree requirement by some colleges may include some form of research project and report/dissertation based on the student’s internship. The scope for conducting research for an MBA in Fashion Management is vast, with topics based on E-Commerce v/s Physical stores, the Impact of Thrifting, Sustainability Brands and their future, and other trending topics.
Students can practically demonstrate their theoretical knowledge in the real world. Some popular topics for conducting research on MBA in Fashion Management are:
- Role of emotionality with regard to forging Brand Loyalty
- Rise of online thrifting: Impact on physical stores
- Supply Chain Management in Indian Fashion
- Impact of Social Media on Sustainability and Eco-trends
- Augmented Reality in Fashion: What is the impact on consumer shopping experience
- Rise of Sustainability Brands: Fad or Future?
MBA in Fashion Management Course Structure
MBA in Fashion Management syllabus defines managerial principles surrounding the Apparel Industry and the logistics required to run a business in the industry. With upcoming trends on sustainability and their impact on the economy, the need to create solutions that cater to these issues has become more imperative than ever. MBA in Fashion Management syllabus provides a comprehensive structure for students to gain in-depth knowledge of the Fashion Industry. This course is taught over 2 years and 4 semesters, with the syllabus structure as follows:
- IV Semesters
- Core Subjects
- Elective Subjects
- Practical Subjects
- Internship
- Research Project
MBA in Fashion Management Teaching Methodology and Techniques
The methodologies employed in MBA in Fashion Management syllabus vary on the subject being taught. Some subjects such as Retail and Apparel Manufacturing require theoretical knowledge, while CAD and visual Merchandising require a more pragmatic approach. Some colleges may also require a final dissertation or research project, the submission of which will result in final degree handing.
Some teaching methods utilised in MBA in Fashion Management are:
- Traditional Classroom-Based Teaching
- Seminars
- Group Projects
- Internships + Research Projects
MBA in Fashion Management Books
The books mentioned below are the foundational books used in the MBA in Fashion Management syllabus to enhance the understanding of Fashion Management and retail Industry and how different aspects function:
|
Subjects |
Name of the Book |
Authors |
|
Fashion Communication |
The Essence of Effective Communication |
Ron Ludlow & Fergus Pantone |
|
Art Illustration & Drawing |
Visual Dictionary of Fashion Design |
Gavin Ambrose & Paul Harris |
|
Marketing Management |
Principles of Marketing |
Kotler |
|
Fashion Culture |
Cultural Roles: Fashion & Textiles |
G. Gale & J. Kaur |
|
Garment Construction |
Garment Technology for Fashion designers |
Gerry Cooklin |
|
CAD |
CAD/CAM/CIM Computer-Aided Design & Manufacturing |
R. Radhakrishnan, S. Subramanian & V. Raju |
|
Retail Management |
Retail Management: A Strategic Approach |
Berman & Evans |
|
Visual Merchandising |
Why We Buy: The Science of Shopping |
P. Underhill |
|
Entrepreneurship Development |
Entrepreneurial Development |
S. S. Khanka |
|
Fashion Styling |
Fashion Advertising & Promotion |
Jay & Ellen Diamond |
|
Fashion Forecasting |
Fashion: From concept to consumer |
Gini Stephens Frings |
Top MBA in Fashion Management Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Fashion Management Fee Structure
FAQs on MBA in Fashion Management Syllabus and Subjects
Q: What is an MBA in Fashion Management?
A: A Master of Business Administration in Fashion Management is a postgraduate course that deals with concepts related to building awareness around a fashion brand and managing operations, marketing, merchandising, etc.
Q: What are the subjects in MBA in Fashion Management?
A: Some subjects learned in MBA in Fashion Management are Fashion Forecasting, Garment Construction, Fashion Styling, Computer-Aided Design (CAD), Fashion Communication, etc.
Q: What is the scope of an MBA in Fashion Management graduate?
A: An MBA in Fashion Management graduate has several job opportunities such as Fashion Coordinator, Fashion Consultant, Fashion Designer, Brand Manager, Merchandise Atelier, etc.
Q: Where can an MBA in Fashion Management be done?
A: Some colleges offering opportunities for MBA in Fashion Management are Amity University, SGT University, Madras Institute of Fashion Technology, Vogue Institute, etc.
Q: Is an MBA in Fashion Management a good course?
A: If you are somebody interested in the world of creative fashion and management, MBA in Fashion Management is a very appropriate course for you.
