MBA Retail Management Subjects and Syllabus 2024
MBA Retail Management subjects integrate fundamental business principles with targeted subjects like marketing, supply chain dynamics, and retail management strategies, all methodically tailored to the nuances of the retail domain. The MBA in Retail Management syllabus functions as a strategic framework, systematically honing students' competencies to navigate the intricacies of the retail landscape.
MBA Retail Management course also imparts pragmatic insights into the mechanics of retail operations and consumer behavior trends through experiential techniques and projects. Graduates emerge equipped to lead, strategize, and oversee as retail leaders, merchandisers, and managers within the dynamic retail sector.
Table of Contents
MBA Retail Management Subjects 2023
MBA Retail Management subjects consist of core and elective subjects that encompass a multifaceted approach, aiming to equip students with a sound understanding of retail business concepts, strategy formulation, and merchandise processes. These components, integral to the MBA in Retail Management syllabus, offer students the tools to comprehend the dynamics of the retail industry.
The MBA in Retail Management subjects offered across several institutions in India are listed below:
Core MBA Retail Management Subjects
- Principles of Management and Organisational Behaviour
- Managerial Economics
- Human Resource Management
- Quantitative Techniques for Management
- Buyer Behaviour
- Retail Operations Management
- International Retailing
- Retail Planning
- Logistics and Sales Promotion
- Retail Sales Techniques and Promotion
MBA Retail Management Elective Subjects
- Customer Relationship Management
- Marketing of Retail Services
- Advertising & Sales Promotion
- Sourcing & Vendor Management
- Mall Management
- Visual Merchandising & Space Planning
- Retail Store Operation
MBA Retail Management Subjects in Detail
The strategic blend of the core and elective courses within the MBA Retail Management subjects allows a solid understanding of the vital areas of a business environment and targeted exploration of the retail domain. Some of the important topics covered within the retail management curriculum are detailed in the table below:
|
Subjects |
Topics Covered |
|
Principles of Management |
Management, Nature of Organizing, The System and Process of Controlling, Stress, Organisational Behaviour |
|
Retail Branding and Strategy |
Consumer’s Concept of ‘Self-Image’, Brand Name & Brand Awareness, Managing Brand Portfolio, Strategic Management, Retail Organizations |
|
Merchandising |
Store Location, Trade Area Analysis, Management, Visual Merchandising and Space Planning |
|
Retail Planning and Legal Issues |
Marketing and Strategic Management, Operations in Retailing, Human Resources Management in Retailing, Legal and Companies for Retail Stores |
|
Logistics and Supply Chain Management |
Physical Distribution, Marketing Channel, Supply Chain Inventory Management, Relation to ERP |
|
Sales and Promotion |
Advertising Communications and Promotions, Promotion Impact, Tactical Analysis, Sales Promotion Technique, Retailer Promotions |
|
International Retailing |
Global Competitiveness, Retailing and Marketing Competitiveness, International Retailing Structure |
Semester-Wise MBA Retail Management Syllabus
The MBA Retail Management syllabus spans two years. It is divided into four semesters, offering students a targeted skill set for success in the dynamic retail sector. The curriculum consists of core and elective disciplines, with core courses providing a solid foundation for business concepts while electives allow students to gain proficient expertise in the retail industry.
First-Year MBA in Retail Management Syllabus
The first-year MBA Retail Management syllabus focuses on the foundational courses of rudimentary business basics that form the basis for understanding retail operations and customer interactions. The table below entails the first-year syllabus across MBA institutions in India:
|
Semester Ⅰ |
Semester Ⅱ |
|
Principles of Management and Organisational Behaviour |
Accounting and Finance for Managers |
|
Managerial Economics |
Human Resource Management |
|
Marketing Management |
Business Law |
|
Quantitative Techniques |
Production and Operations Management |
|
Information Technology for Managers |
Research Methodology |
|
Retailing Principles |
Corporate Communication |
|
Open Elective |
Open Elective |
Also, Check: Top Reasons to Pursue an MBA
Second-Year MBA in Retail Management Syllabus
The final year MBA Retail Management syllabus takes a targeted approach where students engage with advanced subjects including retail supply chain management, sales strategies, business ethics, consumer behavior, retail merchandising, and strategic management, culminating in a practical project. The second-year syllabus is detailed in the table below:
|
Semester Ⅲ |
Semester Ⅳ |
|
Strategic Management |
Business Environment and Ethics |
|
Consumer Behaviour |
International Retailing |
|
Merchandising Management |
Logistics and Supply Chain Management |
|
Sales and Product Management |
Direct and Network Marketing |
|
Retail Store Design and Location |
Electives |
|
Electives |
Project/Dissertation |
Practical Topics in the Second-Year MBA in Retail Management Syllabus
MBA in Retail Management subjects focus on hands-on learning, allowing students to apply theoretical knowledge and concepts into real-world situations. MBA Retail Management subjects develop practical skills essential for the retail industry. Listed below are some important practical subjects included in the second year syllabus:
- Retail Store Operation and Inventory Management
- Retail Buying and Merchandising
- Visual Merchandising
- Retail Sale Techniques and Promotion
- Store Management and Customer Service
- Retail Analytics
College-Wise MBA Retail Management Syllabus
Different colleges in India may have varying MBA Retail Management syllabus, reflecting various pedagogical objectives. An overview of the semester-wise curriculum of institutions is provided below.
Semester-wise Amity University MBA Retail Management Syllabus
The MBA in Retail Management syllabus at Amity University offers a carefully selected curriculum that follows the most recent developments in the retail sector. The semester-wise syllabus breakdown is shown in the table below:
|
Semester Ⅰ |
Semester Ⅱ |
|
Principles of Retailing |
Franchising in Retailing |
|
Entrepreneurship |
Retail Selling |
|
Organisational Behaviour |
Shoppers Behavior |
|
Entrepreneurship and New Venture Creation |
Operations Management |
|
Accounting for Managers |
Business Research Methods |
|
Managerial Economics |
Consumer Behaviour |
|
Marketing Management |
Financial Management |
|
Statistics for Management |
Human Resource Management |
|
Professional & Business Communication |
Legal Aspects of Business |
|
Foreign Business Language |
Foreign Business Language |
|
Open Elective Courses |
Open Elective Courses |
|
Semester Ⅲ |
Semester Ⅳ |
|
Industrial Marketing |
Management- Social Economic and Ethical Issues |
|
Marketing of Retail Services |
Retail Branding and CRM |
|
Merchandising and Category Management |
International Retailing |
|
Retail Store Operations |
Strategic Marketing |
|
Strategic Management |
Customer Relationship Management |
|
Retail Supply Chain and Logistics Management |
Advertising and Sales Promotion |
|
Visual Merchandising and Space Planning |
Marketing of Financial Services |
|
Open Electives |
Open Electives |
|
- |
Project/Dissertation |
Semester-wise NMIMS MBA Retail Management Syllabus
Narsee Monjee Institute of Management Studies (NMIMS) stands as a distinguished institution in the realm of MBA in Retail Management education. Recognizing the dynamic nature of the retail industry, NMIMS offers a competitive MBA Retail Management program that equips students with the knowledge and skills needed to excel in this sector. The table below entails the semester-wise syllabus breakdown offered by NMIMS:
|
Semester Ⅰ |
Semester Ⅱ |
|
Management Theory and Practice |
Business Communication |
|
Organisational Behaviour |
Essentials of HRM |
|
Marketing Management |
Business Law |
|
Business Economics |
Strategic Management |
|
Financial Accounting and Analysis |
Operations Management |
|
Information Systems for Manager |
Decision Science |
|
Semester Ⅲ |
Semester Ⅳ |
|
Introduction to Retail |
Global Retailing |
|
Consumer Behaviour |
International Logistics and Supply Chain Management |
|
Merchandising Management |
Marketing Research |
|
Sales Management |
Business: Ethics, Governance and Risk |
|
Retail Store Design and Location |
Research Methodology |
|
Retail Store Operation and Inventory Management |
Project |
MBA Retail Management Project Topics
Projects help to reflect the diverse facets of retail management and provide students with the opportunity to delve into specific areas of interest within the retail industry while contributing to the body of knowledge in the field. Here are a few potential project topics:
- Investigate the integration of sustainable practices in retail operations, including eco-friendly packaging, energy-efficient stores, and ethical sourcing.
- Explore consumer preferences, trends, and purchasing behaviour to inform targeted marketing strategies for retail businesses.
- Assess the impact of visual merchandising techniques on influencing customer buying decisions and enhancing store aesthetics.
- Study strategies to streamline supply chain operations, reduce costs, and improve product availability in retail.
- Examine the success factors and challenges associated with different retail store formats, such as convenience stores, department stores, and specialty stores.
- Analyze the impact of pricing strategies, such as discounting, dynamic pricing, and price bundling, on consumer behavior and profitability.
Also, Check: MBA Project Topics
MBA in Retail Management Course Structure
The structure of the MBA in Retail Management program is thoughtfully designed to provide a comprehensive and immersive educational experience. The curriculum presents a well-balanced amalgamation of fundamental business modules, specialized retail-centric subjects, elective courses, and hands-on experiential learning opportunities. The course progression can be delineated as follows:
- Duration: Two-year program
- Year 1: Establishment of foundational knowledge in core business disciplines and fundamental principles specific to retail management.
- Year 2: In-depth exploration of advanced topics such as Retail Strategy, Consumer Behavior, and Merchandising, alongside a selection of elective courses.
- Application-focused workshops, projects, and internships augment practical understanding.
MBA Retail Management Teaching Methodology and Techniques
The teaching methods and techniques employed in an MBA Retail Management program combine traditional classroom instruction with contemporary approaches to deliver a well-rounded learning experience.
- Lectures: Core concepts and theories are conveyed through lectures, providing a foundational understanding of retail management principles.
- Case Studies: Real-world retail scenarios are analysed to develop critical thinking, problem-solving, and decision-making skills in the context of retail challenges.
- Group Discussions: Interactive discussions facilitate knowledge sharing, debate, and the exchange of diverse perspectives on retail strategies and trends.
- Guest Lectures: Industry experts and retail practitioners provide insights into current trends, best practices, and challenges faced in the retail sector.
- Field Visits: On-site visits to retail establishments offer first hand exposure to operational dynamics and customer interactions.
- Internships: Practical experience gained through internships immerses students in retail settings, enhancing their understanding of day-to-day operations.
- Research Projects: Independent research projects allow students to delve into specific retail topics, honing research and analytical competencies.
MBA Retail Management Reference Books
The MBA Retail Management syllabus includes numerous reference books for students. Listed below are some important books:
|
Subjects |
Books |
Authors |
|
Customer Relationship Management |
The CRM Handbook |
Jill Dyche |
|
Retail Sales Technique and Promotion |
Sales Promotion: Strategies that Build Brands |
Paul J Hydzic |
|
Retail Marketing |
Retail Management |
Chetan Bajaj, Tuli and Srivastava |
|
Logistics and Supply Chain |
Marketing Channels: A Management View |
Bert Rosenbloom |
Top MBA in Retail Management Colleges
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Exam Date: May 19, 2024
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FAQs on MBA in Retail Management Syllabus and Subjects
Q: What is MBA Retail Management course?
A: MBA in Retail Management focuses on the study of smooth market flow through sales, transportation, production, and goods management.
Q: What are the elective subjects in the MBA Retail Management syllabus?
A: Elective options may include International Retailing, E-commerce Strategies, Luxury Retail Management, Retail Analytics, Sustainability in Retail, and Strategic Merchandising.
Q: What does the MBA Retail Management syllabus cover?
A: The MBA Retail Management syllabus encompasses core business principles and specialized subjects like merchandising, supply chain management, and consumer behavior.
Q: What is the MBA in Retail Management job scope?
A: The job scope of MBA in Retail Management ranges from Client Communication, Store Consultant, Manager to Administrator.
Q: How long is the duration of an MBA in Retail Management?
A: The MBA in Retail Management is a two-year postgraduate degree.
