Candidates in the management field or those who are willing to pursue BBA, need to select from an array of BBA specializations. Some options available are Human Resources, Finance, Marketing and more.
BBA Specializations enable students to concentrate their learning on a particular field of business. Beyond the BBA program's basic coursework, these BBA specializations allow students to develop in-depth knowledge and abilities in a specific area of interest. BBA is one of the best professional degree to earn that has a lot of potential which can lead to fulfilling a career in management.
Students must ensure that they choose a suitable specialization based on their career needs that can shape a better BBA job scope. The article below discusses the various BBA specializations in India in more detail.
List of Top BBA Specializations in India
BBA specializations are designed for students to learn business management and leadership skills. Meanwhile, students are equipped with the skill to communicate more effectively. Some Institutes offer BBA specializations in the final year. According to one's interests and career goals, students can select from the list of BBA specializations below.
| BBA Entrepreneurship | BBA Finance |
| BBA Hospital Management | BBA Marketing |
| BBA Accounting | BBA Sports Management |
| BBA International Business | BBA Human Resource Management |
| BBA Information Technology | BBA Tourism |
| BBA Retail Management | BBA Airport Management |
| BBA Aviation | BBA Hons |
| BBA Digital Marketing | BBA Hotel Management |
| BBA Tour and Travel Management | BBA Computer Application |
| BBA Foreign Trade | BBA Finance and Accounts |
| BBA Event Management | BBA Banking and Insurance |
| BBA Operations | BBA Supply Chain Management |
| BBA Logistics Management | BBA E-Commerce |
Students can choose from many BBA specializations in their final year of BBA. However, choosing a BBA specialization without knowing its merits and career prospects can be difficult. The top BBA specializations are covered in more detail in the following section.
BBA Entrepreneurship
BBA Entrepreneurship is a three-year Bachelor's degree that covers financial planning, marketing strategy, and business methods to start a company. This course provides students with a comprehensive understanding of financial planning, marketing strategy, and business practices.
Popular Jobs after completing BBA Entrepreneurship are:
| Job Roles | Average Salary (INR) |
| Executive Assistant | 5.1 lakhs |
| Chief Human Resources Manager | 4.5 lakhs |
| Telesales Trainee | 2 lakhs |
| System Analyst | 6.2 lakhs |
Read More: BBA Entrepreneurship
BBA Finance
The BBA Finance program is a three-year undergraduate curriculum focusing on budgeting, finance, and data analytics. It focuses on the decision-making that leads to the acquisition and financing of short- and long-term credits for the entities. Other important subjects include mathematics, economics, finance theory, and management.
This program prepares students for careers in investment banking, advising, merchant banking, and private banking. Listed below are some popular job roles.
|
Job Roles |
Average Salary (INR) |
|
Tax assistant |
2.5 lakhs |
|
Financial investment analyst |
11 lakhs |
|
Credit analyst |
17 lakhs |
|
Loan officer |
3 lakhs |
|
Financial manager |
12 lakhs |
Read More: BBA Finance
BBA Hospital Management
BBA Hospital Management is a three-year college degree focusing on hospital management and medical care to provide an effective healthcare system and staff. BBA Healthcare Management trains students in the principles and techniques necessary for working in the healthcare system.
Hospital management graduates work as superintendents, healthcare finance managers, etc. Listed below are some popular job roles and the salaries of each.
|
Job Roles |
Average Salary (INR) |
|
Hospitality Executive |
3 lakhs |
|
Catering Officer |
3.5 lakhs |
|
Medical Sales Manager |
7.5 lakhs |
|
Catering Assistant & Supervisor |
4.8 lakhs |
|
Cabin Staff |
6.1 lakhs |
Read More: BBA Hospital Management
BBA Marketing
The Bachelor of Business Administration in Marketing is a three-year undergraduate program focusing on accountancy, economics, and business studies. Management, business economics, marketing management, business arithmetic, and the basics of computer systems are just some topics discussed in the BBA Marketing core curriculum.
The following are some common careers for those with a degree in BBA Marketing.
|
Job Roles |
Average Salary (INR) |
|
Marketing executive |
2.8 lakhs |
|
Market research analyst |
3.5 lakhs |
|
Advertising manager |
17 lakhs |
|
Brand manager |
11 lakhs |
|
Marketing manager |
20 lakhs |
Read More: BBA Marketing
BBA Accounting
A Bachelor of Business Administration in Accounting is a three-year program in accounting management. This programme combines specialized accounting studies with the fundamentals of a business program. The three-year program is designed to teach students the theory behind accounting and how that theory is put to use in the actual world.
Common career paths for BBA Accounting graduates include:
|
Job Roles |
Average Salary (INR) |
|
Audit Manager |
16 lakhs |
|
Chief Accounting Officer |
35 lakhs |
|
Tax Assistant |
4.2 lakhs |
|
Assistant Controller |
6.5 lakhs |
|
Finance Executive |
7 lakhs |
Read More: BBA Accounting
BBA Sports Management
The three-year BBA in Sports Management program covers sports business and management, including Business Administration, Sports Health & Nutrition, Retail Management, Sports Law & Risk Management, and more. After graduating, students have various career options mentioned below.
|
Job Roles |
Average Salary (INR) |
|
Sports Manager |
6 lakhs |
|
Sales Manager |
7 lakhs |
|
PR Manager |
5.5 lakhs |
|
Event Manager |
4.5 lakhs |
Read More: BBA Sports Management
BBA International Business
The Bachelor of Business Administration in International Business is a three-year curriculum that prepares students for careers in international business. Along with earning a globally-recognized undergraduate degree, students can develop various business skills. Common career paths for BBA in International Business graduates are.
|
Job Roles |
Average Salary (INR) |
|
Product Manager |
16 lakhs |
|
Procurement Manager |
12 lakhs |
|
Business Advisor |
11 lakhs |
|
Human Resources Officer |
2.5 lakhs |
|
Business Analyst |
6 lakhs |
Read More: BBA International Business
BBA Human Resource Management
BBA Human Resource Management is a three-year undergraduate program that equips students with essential skills for administering human resources in firms. Students can find work in many different areas, including the following.
|
Job Roles |
Average Salary (INR) |
|
IT Recruiter |
3.2 lakhs |
|
HR Manager |
8.5 lakhs |
|
PR Manager |
5.5 lakhs |
|
Trainee HR Management |
1.2 lakhs |
|
HR Executive |
2.5 lakhs |
Read More: BBA Human Resource Management
BBA Information Technology
Bachelor of Business Administration in Information Technology is a three-year undergraduate program focusing on information technology. Candidates can choose from many creative fields in BBA IT courses in addition to compulsory subjects. The BBA in IT curriculum offers detailed preparation in all relevant fields. The following are some possible careers for BBA graduates with an IT focus.
|
Job Roles |
Average Salary (INR) |
|
Market research analyst |
3.5 lakhs |
|
Brand manager |
10 lakhs |
|
Marketing executive |
2 lakhs |
Read More: BBA Information Technology
BBA Tourism
BBA Tourism is a three-year bachelor's degree focusing on customer service, booking, trip operations, central reservation systems, and global distribution systems. The Bachelor of Business Administration in Tourism curriculum provides students with a comprehensive education. Following completing a BBA in Tourism, some possible career paths are listed below.
|
Job Roles |
Average Salary (INR) |
|
Travel Executive |
3.2 lakhs |
|
Travel Coordinator |
5 lakhs |
|
Ticketing Executive |
3.2 lakhs |
|
Lobby Manager |
3 lakhs |
Read More: BBA Tourism
BBA Retail Management
The BBA in Retail Management is a three-year undergraduate program specialising in the retail industry and providing students with the necessary insights and skills. BS Retail Management covers all retail management fundamentals and implications. Career growth and job possibilities are varied, including the following:
|
Job Roles |
Average Salary (INR) |
|
Customer Care Executives |
2.5 lakhs |
|
Supply Chain Distributor |
6.5 lakhs |
|
Floor Managers |
5 lakhs |
|
Lobby Managers |
5.1 lakhs |
Read More: BBA Retail Management
BBA Specializations: Eligibility Criteria
Eligibility requirements for BBA Specializations may differ by institution and specialization choice. However, the following are some of the general eligibility requirements for the BBA specializations:
- Aspirants for BBA must score at least 50% in 12th exams in any stream from an approved school body or university.
- The minimum age to enrol in this program is 17, and the maximum is 25.
- Students must pass standard entrance examinations with qualifying scores.
- Since most BBA programs are in English, candidates must be fluent in English.
Benefits of Pursuing BBA Specializations
BBA specialization can strengthen a student's career with specific knowledge and networking potential. The following are some benefits for individuals who pursue BBA specializations:
- Comprehensive knowledge - BBA specializations provide in-depth business knowledge and skills beyond the core curriculum. Students can excel in their fields with this expertise.
- Improved Job Opportunities - Students with BBA specializations are more competitive in the job market. BBA specializations can improve job and pay chances as employers favour applicants with specific skills and knowledge.
- Networking Potentials - BBA specializations allow students to network with business experts and like-minded colleagues. Networking can help students land internships, jobs, and other career possibilities.
- Versatility - Students can select BBA specialisations that fit their skills and interests. BBA specializations offer students flexibility and let them adapt their learning to their talents and career objectives.
- Entrepreneurial aptitude - Entrepreneurship BBA specializations can help students start and run their own companies.
