Mass communication is a study of various means of communication. The main aim of mass communication is to communicate a specific message to a large audience. The advent of the internet and the advancement of information communication technologies (ICT) have opened up a plethora of modern-day communication means and career avenues, such as digital media, online journalism, social media content, influencer marketing, blogging, and so on. It has also led to the study of media communication being taken seriously in India.

Also Read: Detailed Guide on Courses after 12th

Mass Communication Courses in India

There are many different degrees that one can pursue post-12th for media studies. The most widely studied and preferred degree is a bachelor's in mass communication. It serves as the perfect foundational course to understand the vast media industry thoroughly. It can help students understand their strengths and build a career in mass communication after 12th or/and pursue further specialized education/degree.

• Bachelors in Journalism
• Bachelors of Mass Communication
• Bachelors in Electronic Media
• Bachelors in Visual Communication
• Bachelor of Business Administration in Media and Communication
• Bachelor of Multimedia Communication
• Bachelor of Arts in Convergent Journalism
• Diploma in Advertising and Public Relations
• Diploma in Film Editing
• Diploma in Graphic Designing
• Diploma in Journalism and Mass Communication
• Diploma in Print and Broadcast Journalism
• Diploma in Radio Production and Management
• Diploma in TV Serial and Film-Making
• Diploma in Visual Communication Design
• Certificate Courses

Undergraduate Courses in Mass Communication Courses

There are many choices that one can opt for in terms of certification and choice of subjects. But most graduate programs provide foundational education. The basics are essential for a student to understand the vastness and complexities of the media field. Some of the most opted bachelor courses have been listed below:

• Bachelors in Journalism
• Bachelor of Multimedia Communication
• Bachelors in Electronic Media
• Bachelors in Visual Communication
• Bachelor of Business Administration in Media and Communication
• Bachelors of Mass Communication
• Bachelor of Arts in Convergent Journalism

Bachelors in Journalism

A bachelor's degree in Journalism and Mass Communication deals with politics, culture, and society through the lens of mass media and journalism. They can work as Content Writers, Senior Copywriters, Copywriters, Business Development Executives, Assistant Marketing Managers, Content Marketing Managers, Graphic Designers, Editors, Film & Video Editors, etc.

Read More: Bachelor of Journalism

Bachelor of Multimedia Communication

The Bachelor of Multimedia Communications students studies mass media philosophy, advertising techniques, and strategic communication. They can work as TV anchors, Journalists, Screenwriters, News Editors, Video Jockeys, Radio Jockeys, Cameramen, Photographers, etc.

Read More: BMC

Bachelors in Electronic Media

 Bachelor in Electronic Media refers to broadcast or storage media including television, radio, and the internet.

Bachelors in Visual Communication

Bachelors in Visual Communications include instruction in graphic design, animation, photography, and other creative and technical subjects. Students may have the opportunity to specialize in a particular area, such as graphics and interactive design.

Bachelor of Arts in Convergent Journalism

This degree is a modern-day potpourri of cross-media cooperation usually involving broadcast, print, photography, and internet sites.

Bachelor of Business Administration in Media and Communication

BBA Media and Communication is an amalgamation of Business studies and Media studies in a one-course program.

Bachelors of Mass Communication

A journalism and mass communication bachelor's degree program allows students to learn the skills needed for careers in reporting, news analysis, and public relations. Read on for the program requirements, course curriculum, and options after graduation.

Diploma in Mass Communication Courses

A Diploma is a foundational degree in a chosen subject of specialization. Diploma in Journalism and Mass Communication is a 1-year full-time Diploma program in Journalism. The eligibility for the course is qualifying 10+2 examination in any stream with minimum aggregate marks from any recognized university listed under UGC/AIU. The following are some of the most popular diploma courses:

• Diploma in Advertising and Public Relations
• Diploma in Film Editing
• Diploma in Graphic Designing
• Diploma in Journalism and Mass Communication
• Diploma in Print and Broadcast Journalism
• Diploma in Radio Production and Management
• Diploma in TV Serial and Film-Making
• Diploma in Visual Communication Design

Diploma in Advertising and Public Relations

The program is an integrated study of public relations and Advertising, which forms the pillar of business assisting in marketing the product or service to the masses. 

Diploma in Film Editing

Film editing programs include courses that prepare students to edit video footage that They may use for commercials, documentaries, television shows, and films. Most programs don't focus only on editing but include instruction in screenwriting, sound, acting, directing, production and post-production.

Diploma in Graphic Designing

The course of study includes fine art, graphics, photography, 3D design, textiles, printmaking, illustration, video, and digital media.

Diploma in Journalism and Mass Communication

This course covers the study of the constituents of mass media such as newspapers, magazines, cinema films, radio, television, etc., which is used to convey the information to the audience.

Diploma in Print and Broadcast Journalism

This course is designed for gaining in-depth knowledge of broadcast journalism, writing, editing, production, and mass media channels of communication.

Diploma in Radio Production and Management

This one-year intensive Diploma provides a lively, relevant & detailed learning of the world of Radio Broadcasting & lays particular emphasis on ‘On-Air’ skills, Production Techniques, Management Functions, Marketing and Presentation Skills.

Diploma in TV Serial and Film-Making

This course is for those who desire to make a career in Direction, Film Production, Editing, Sound Editing, Script-Writing, Acting, and Cinematography.

Diploma in Visual Communication Design

A diploma in this stream is for aspiring to create visual concepts by hand or computer software. They communicate ideas to inspire, inform and captivate consumers.

Certificate in Mass Communication courses

Certification programs are short-term courses earned after taking a series of classes in a specialization subject. It can act as a foundation for building their career by gaining industry experience and acquiring further education. Some of the mass media subjects offered in certificate programs are as follows.

Sound Engineering, Professional Video Editing and Final Cut Pro, Non-Linear Editing, Video Production, Creative Writing, Photography, Video Editing, and Sound Recording.

Top Colleges for Mass Communication in India

The biggest edge or advantage a media graduate can have over his peers is having a degree from a reputed institute. These colleges will help put you on the right track for your career. Some of the top-listed colleges in India for media have been listed below.

• Lady Shriram College, (LSR) New Delhi
• Asian College of Journalism, Chennai
• Indian Institute of Mass Communication, New Delhi
• Xavier Institute of Communications, Mumbai
• Indian Institute of Journalism and New Media, (IIJNM) Bangalore
• Madras Christian College, (MCC) Chennai
• Symbiosis Institute of Media and Communication, (SIMC) Pune
• St Xavier's College, Mumbai
• Christ University, Bangalore
• Film and Television Institute of India, Pune

Mass Communication Career

Some of the highly opted careers and designations in the media industry are as follows.

News reporter

News reporters are also recognized as journalists. Their main job is to investigate a crime, use observation skills, interview celebrities and common people and come up with content for the news channel or newspapers. Their job profiles usually involve:

• Collecting information.
• Writing factually correct stories.
• Creating articles or broadcasts that deliver relevant and necessary information to the public. 

Media Researcher

A media researcher works on different platforms of mass communication, such as television, radio, or newspapers, and assists in organizing various and sometimes all aspects of a media program. They are involved in the media program from the ideas stage to the execution stage. After a few years of gaining experience, media researchers can do their production.

Magazine Writer

A person who writes articles, blogs, features, stories, and columns for magazines, be it in print or online platforms and mediums, is a magazine writer. They also interview people and turn their stories into interesting or inspiring articles for the readers. Magazine writers have to proofread and edit the articles as well, and it can either be an article of their own or their acquaintance. They usually have multitasking skills. 

Photo Journalist

Photojournalists are people who have mastered the art of conveying their stories through their visuals or images. They achieve this by clicking photographs, editing them, and presenting images. They stand by the phrase 'A picture is worth 1000 words'. Photojournalists prefer to freelance rather than stick to one organization so that they get the opportunity to explore and learn new techniques and arts.

Public Relations Specialist

Public relations specialists link the celebrities or organizations employed and the public. They are responsible for establishing and maintaining face value, goodwill, and cooperative relationships with the news media, consumers, the government, local communities, and other public-interest groups so that the clients can sell their products and earn profits. 

Copy Editor

A copy editor refines and edits the content or the copy written by the reporter or the writer. They help uphold the company's rule book, style guides, and editorial vision by ensuring the said piece is in sync with the organization's overall editorial vision and aesthetic. They play a crucial role in uplifting and polishing the material while taking it to the next level in accuracy and overall beautification.

Copywriting: 

Copywriting is the process of writing advertising promotional materials. A Copywriter is responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, etc.