BBA Digital Marketing Syllabus and Subjects 2024

BBA in Digital Marketing syllabus is divided into six semesters consisting of both core and elective subjects that deal with the study of marketing strategies, search engine marketing, internet technologies, etc. The core BBA in Digital Marketing subjects focus on Marketing Management, Business Analytics and Intelligence, Social Media Marketing, Data Mining, etc.

BBA in Digital Marketing subjects focus on topics such as Digital Business, Search Engine Marketing, Email Advertising, Corporate Marketing, etc to enable students with the skills and knowledge related to digital marketing. BBA in Digital Marketing elective subjects include Logistics & Supply Chain, Business Communication, International Business, etc.

BBA in Digital Marketing course enriches the students with the required knowledge and understanding about various aspects of Digital Marketing including search engine optimization, content and video marketing, campaign management, data mining, etc to help them work in diverse fields and industries.

Table of Contents

BBA in Digital Marketing Subjects
Semester-Wise BBA Digital Marketing Syllabus

First-Year BBA Digital Marketing Syllabus
Second-Year BBA Digital Marketing Syllabus
Third-Year BBA Digital Marketing Syllabus

BBA in Digital Marketing Subjects

BBA in Digital Marketing subjects are divided into core and elective subjects to provide students with a comprehensive understanding of marketing concepts in the digital era. The core BBA in Digital Marketing subjects focus on topics such as retail management, digital marketing tools, corporate marketing, etc.

Candidates can choose the elective BBA in Digital Marketing subjects based on their area of interest, future scope, career prospects, etc. Given below is the list of core and elective BBA in Digital Marketing subjects and their topics covered each year:

BBA Digital Marketing 1st Year Subjects

The first-year BBA in Digital Marketing subjects aims at building a strong foundation in the marketing, management and organizational concepts and covers topics such as the theory of production, macroeconomic analysis, planning and organisation, etc

Listed below are the BBA in Digital Marketing subjects 1st year along with their topics covered:

Subjects	Topics Covered	Type of Subject
Principles of Management	Planning Process, Type of Strategies, Delegation of Authority, Cost Control, Budgeting	Core
Managerial Economics	Consumer Behaviour, Theory of Production, Utility Approach, Macro Economics Analysis
Fundamentals of Digital Marketing	Need and Significance of Marketing in Business, Selling Concept, Email Marketing, Mobile Marketing
Accounting for Managers	Accounting Cycle, Bank Reconciliation Statement, Trial Balance and Final Accounts
Digital and Social Media Marketing	Social Media Management, Monitoring Analysis, Social Media Optimization, Paid Advertisement, Managing Tools of Social Media
E-commerce	Supply Chain Management, Electronic Payment System, CRM, Navigating the WWW
Advertising	Online Reputation Management, Conversion Rate Optimisation, Inbound Marketing, PPC
Business Communication	Diversity and Intercultural Communication, Organisational Communication, Public Speaking	Elective
Logistics & Supply Chain	Collaboration In Supply Chain Operations, Competitive Supply Chain, Logistics Information Management Systems	Elective

BBA Digital Marketing 2nd Year Subjects

The BBA Digital Marking second-year subjects focus on topics such as Data Analysis, Off-page SEO, Sitemaps, Google My Business Listings, etc. Listed below are the BBA Digital Marketing 3rd and 4th sem subjects and their topics covered:

Subjects	Topics Covered	Type of Subject
Organizational Behaviour	Individual Decision Making and Problem-Solving, Perceptions, Organisation Culture, Change and Development	Core
Search Engine Optimisation	Search Engine Friendliness and Specific Rankings Page Coding, SEO Influencing Factors, SEO for local search
Financial Management	Capital Budgeting, Working Capital, Dividend Decisions and Models, Calculation of Cost and Debt
Online Business Retailing	Essentials of Valid Contract, Factories Act 1948, Essentials of Sale Contract, Consumer Protection Act
SEM & Affiliate Marketing	Understanding the Importance of Google Search, Automated Bid Management, Affiliate Marketing, and Mobile Advertising
Cyber Law	Evolution of Modern Electronic Communication, Information Technology Act 2000, Electronic Commerce, Investigation of Cybercrimes in India
Micro, Small, and Medium Enterprises Management	Small and Medium Enterprises, Venture Capital, Rural Industries and Artisans, Prospects of Small Scale Industries	Elective
International Business	Foreign Exchange, Balance of Payments, Trade Block, World Trade Procedure and Documentation	Elective

BBA Digital Marketing 3rd Year Subjects

BBA in Digital Marketing subjects 3rd year focuses on more advanced topics such as Product Development and Techniques, Crafting of Brand Elements, Selling Strategies, etc.

Listed below are the subjects and the topics covered in BBA Digital Marketing 5th and 6th-semester syllabus:

Subjects	Topics Covered	Type of Subject
Sales Management	Emerging Trends in Sales Management, Management of Sales Territory, Types of Compensation	Core
Media Management	Sources of Media Research, Audit Bureau of Circulation, Criterion for Selecting Media Options
Retail Management	Factors Influencing Retailing, Emergence of Organized Retailing, FDI in Retailing
Content Marketing	Content Strategy and Planning, Selection of Niche Markets, Brand Guidelines, Creating Visual Content
Content Management System	Hosting CMS, Installation of WordPress, Setting up Webserver, Choosing the Right Domain, Maintaining the Security
Advanced SEO	Components of Search Engines, Contextual Linking, Optimising Web Page, SEM Strategy, Internet Marketing
Semrush	Social Media and Local SEO, Keyword Research, Keyword Ranking, Link Building, SEO Traffic Analysis
Google Search Console	Security & Manual Actions, Enhancement, Account Maintenance, Core Web Vitals
Global Marketing Management	Consumer Behaviour, Marketing Research, Brand Management, Trading Options and Procedure	Elective
Ethics and Corporate Governance in Business	Ethics in Management, Corporate Governance and CSR, Factors Influencing Corporate Governance, Resource Dependency
Information Technology for Retail Management	Retail Data Analytics, Legal Aspect of Retail Business, Principles of E-Commerce, Retailing Fundamentals

Semester-Wise BBA Digital Marketing Syllabus

The BBA Digital Marketing syllabus structure varies depending on the college or university but the subjects remain the same. To view a particular college syllabus, students can visit the college's official website and download the BBA Digital Marketing Syllabus PDF 2024.

Given below is the semester-wise BBA Digital Marketing syllabus

First-Year BBA Digital Marketing Syllabus

The BBA Digital Marketing 1st year syllabus focuses on core and elective subjects such as Principles of Management, Managerial Economics, Fundamentals of Digital Marketing, etc.

Listed below is the first-year BBA Digital Marketing syllabus:

Semester-I	Semester-II
Language-I	Accounting for Managers
English-I	Digital and Social Media Marketing
Principles of Management	E-Commerce
Managerial Economics	General Elective-I
Fundamentals of Digital Marketing	General Elective-II
Secretary Ship	Advertising
Insurance Promotion	-

Second-Year BBA Digital Marketing Syllabus

The BBA Digital Marketing 2nd year syllabus focuses on subjects such as Online Business Retailing, Organisational Behaviour, Search Engine Optimization, etc.

Listed below is the BBA Digital Marketing 3rd and 4th sem syllabus:

Semester-III	Semester-IV
Organizational Behaviour	SEM & Affiliate Marketing
Search Engine Optimisation	Cyber Law
Financial Management	Corporate Internship
Online Business Retailing	General Elective-III
-	General Elective-IV

Third-Year BBA Digital Marketing Syllabus

The BBA Digital Marketing 3rd year syllabus focuses on more advanced subjects related to digital marketing such as Product and Brand Management, Content Marketing, Advanced SEO, etc. The BBA 6th sem subjects marketing include Global Marketing Management, Retail Management, etc.

Listed below are the 3rd year BBA Digital Marketing subjects:

Semester-V	Semester-VI
Sales Management	Media Management
Semrush	Retail Management
Google Search Console	General Elective-VII
Content Marketing	Project Work and Dissertation
Content Management System	-
Advanced SEO	-
General Elective -V	-
General Elective-VI	-

BBA Digital Marketing Course Structure

BBA Digital Marketing course structure includes both theory and practical papers and is curated for three years divided into six semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum.

The BBA Digital Marketing course structure is given below:

Practicals
Core Subjects
Elective Subjects
VI Semesters
Projects
Internships

BBA Digital Marketing Teaching Methodology and Techniques

The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students who are passionate about digital methods and want to take up digital marketing professionals in the future.

Listed below are the teaching methodology and strategies in general:

Conceptualized Learning
Practicals
Presentations
Traditional Classroom-Based Teaching
Group Discussions
Workshops
Written Assignments
Oral Presentation
Quiz Programme

BBA Digital Marketing Projects

Projects are given to students to understand the concepts and help students get hands-on experience. Projects are to be completed by the end of the sixth semester. Some popular BBA Digital Marketing project topics are:

Social Media Strategies for the Aviation Sector
Understand Budgets and Returns on Investment
Online Reputation Management Survey for an Agency
Digital Marketing Tools Analysis
Comparison Between Traditional and Digital Marketing

BBA Digital Marketing Reference Books

BBA in Digital Marketing books is available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of concepts. Books on Digital marketing for academic purposes differ according to specializations.

First-Year BBA Digital Marketing Books

Given below are the first-year BBA Digital Marketing books covering basic to advanced digital marketing and business management concepts:

Books	Topics Covered	Author
Digital Marketing Fundamentals	Seema Gupta	Display Advertising, Search Engine Advertising, Digital Analytics, Online Reputation Management
Digital Marketing	Gautam Bapat	E-commerce, Introduction to New Age Media (Digital) Marketing, Creating Initial Digital Marketing Plan, Marketing using Web Sites, Search Engine Optimization, Customer Relationship Management, Social Media Marketing, Digital Marketing
Epic Content Marketing	Joe Pulizzi	Content Niche and Strategy, Managing Content Process, Making Content Work, Marketing Sales Stories
The New Rules Of Marketing & PR	David Meerman Scott	Search Engine Marketing, Social Networking Sites and Marketing, Podcasting and Video, Website Creation

Second-Year BBA Digital Marketing Books

Listed below are the BBA Digital Marketing 2nd year books and the topics covered:

Books	Topics Covered	Author
Internet Marketing	Kristopher B Jones	Basic Web Site Structure, Building Links, Creating PayPerClick Campaigns, Social Media Optimisations
Search Engine Optimization	Jennipegrappone	Search Results, Algorithm Change, Sitelinks, On page and Off page SEO
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business	Tanner Larsson	Evolved Strategy, Principles of E-Commerce, Transformative Shift in the Industry, Sales Strategies
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity	Avinash Kaushik	Conversation Rate, Advanced Video Analysis, Two Prerequisites for Behavior Targeting, Measuring Latent Conversions and Visitor Behavior

Third-Year BBA Digital Marketing Books

Listed below are the BBA Digital Marketing 3rd year books and the topics covered:

Books	Topics Covered	Author
Pay-Per-Click Search Engine Marketing: An Hour a Day	David Szetela	Effective Landing Pages, Campaign Management, Core PPC Skills and Objectives
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs	Bruce C. Brown	Affiliate Marketing Principles, Picking the Right Product, Cross-Selling and Up-Selling, Customer Returns
Affiliate Program Management: An Hour a Day	EvgeniiPrussakov	Data Feeds Coupons and PlugIns, Discover Feed, Leaky Websites, Autopilot Approach
Social Media Marketing: The Next Generation of Business Engagement	Dave Evans., Susan Bratton	Social Media and Customer Engagement, Social Technology and Business Decisions, Social Analytics Metrics and Measurement

Top Bachelor of Business Administration [BBA] (Digital Marketing) Colleges

Amity University Noida

Noida,Uttar Pradesh

SRM University (SRM IST)

Chennai,Tamil Nadu

KL University

Guntur,Andhra Pradesh

MIT-WPU

Pune,Maharashtra

Chitkara University

Patiala,Punjab

VELS University

Chennai,Tamil Nadu

MRIIRS

Faridabad,Haryana

Woxsen School of Business

Hyderabad,Telangana

VIEW ALL

Top Commerce Entrance Exams

MAT

Exam Date: May 19, 2024

NMAT

GMAT

JEMAT

CMAT

IBSAT

IMUCET

GRE

VIEW ALL

BBA Digital Marketing Fee Structure

FAQs on BBA Digital Marketing Syllabus and Subjects

Q: Does BBA digital marketing have maths?

A: No, the BBA Digital Marketing syllabus does not have mathematics. However, it covers subjects such as statistics, Data Analytics and Probability.

Q: Is BBA in digital marketing hard?

A: The difficulty level of the course is dependent on the learner’s ability but the BBA Digital Marketing syllabus does not cover any complex subjects and involves various techniques and concepts of digital marketing

Q: Is digital marketing a subject of BBA?

A: No, BBA Digital Marketing is a three-year undergraduate course that deals with the study of marketing in the digital era, search engine marketing, search engine optimisation, internet marketing, etc.

Q: What are the subjects involved in BBA in Digital Marketing?

A: The BBA in Digital Marketing subjects include Content Marketing, Content Management Systems, Search Engine Optimisation, Internet Marketing, Email Marketing, Market Research & Niche Potential, Web and Data Analytics, etc.

Q: How BBA Digital Marketing syllabus is assessed?

A: The students are assessed based on their performance in the final semester examinations and internal assessment along with the projects.

Q: What are the future trends in Digital Marketing?

A: The future trends in Digital Marketing include AI-powered tools, chatbots, AI-integrated marketing strategies, predictive analytics, etc which redefine digital marketing in India.

Q: Can I specialize in a specific area of digital marketing?

A: Yes, students can specialise in areas such as SEO, SEM, PPC, Content Marketing, Advertising, Content Creation, etc based on their area of interest, future scope and career progressions.

Q: What is the role of Data Analysis in Digital Marketing?

A: Digital Marketing graduates use Data Analytics to collect and interpret data to analyse content engagement, consumer behaviour, user experience, advertisement performance, etc.