BBA Digital Marketing Syllabus and Subjects
BBA in Digital Marketing syllabus is divided into six semesters consisting of both core and elective subjects that deal with the study of marketing strategies, search engine marketing, internet technologies, etc. The core BBA in Digital Marketing subjects focus on Marketing Management, Business Analytics and Intelligence, Social Media Marketing, Data Mining, etc.
BBA in Digital Marketing subjects focus on topics such as Digital Business, Search Engine Marketing, Email Advertising, Corporate Marketing, etc to enable students with the skills and knowledge related to digital marketing. BBA in Digital Marketing elective subjects include Logistics & Supply Chain, Business Communication, International Business, etc.
BBA in Digital Marketing course enriches the students with the required knowledge and understanding about various aspects of Digital Marketing including search engine optimization, content and video marketing, campaign management, data mining, etc to help them work in diverse fields and industries.
Table of Contents
BBA in Digital Marketing Subjects
BBA in Digital Marketing subjects are divided into core and elective subjects to provide students with a comprehensive understanding of marketing concepts in the digital era. The core BBA in Digital Marketing subjects focus on topics such as retail management, digital marketing tools, corporate marketing, etc.
Candidates can choose the elective BBA in Digital Marketing subjects based on their area of interest, future scope, career prospects, etc. Given below is the list of core and elective BBA in Digital Marketing subjects and their topics covered each year:
BBA Digital Marketing 1st Year Subjects
The first-year BBA in Digital Marketing subjects aims at building a strong foundation in the marketing, management and organizational concepts and covers topics such as the theory of production, macroeconomic analysis, planning and organisation, etc
Listed below are the BBA in Digital Marketing subjects 1st year along with their topics covered:
|
Subjects |
Topics Covered |
Type of Subject |
|
Principles of Management |
Planning Process, Type of Strategies, Delegation of Authority, Cost Control, Budgeting |
Core |
|
Managerial Economics |
Consumer Behaviour, Theory of Production, Utility Approach, Macro Economics Analysis |
|
|
Fundamentals of Digital Marketing |
Need and Significance of Marketing in Business, Selling Concept, Email Marketing, Mobile Marketing |
|
|
Accounting for Managers |
Accounting Cycle, Bank Reconciliation Statement, Trial Balance and Final Accounts |
|
|
Digital and Social Media Marketing |
Social Media Management, Monitoring Analysis, Social Media Optimization, Paid Advertisement, Managing Tools of Social Media |
|
|
E-commerce |
Supply Chain Management, Electronic Payment System, CRM, Navigating the WWW |
|
|
Advertising |
Online Reputation Management, Conversion Rate Optimisation, Inbound Marketing, PPC |
|
|
Business Communication |
Diversity and Intercultural Communication, Organisational Communication, Public Speaking |
Elective |
|
Logistics & Supply Chain |
Collaboration In Supply Chain Operations, Competitive Supply Chain, Logistics Information Management Systems |
BBA Digital Marketing 2nd Year Subjects
The BBA Digital Marking second-year subjects focus on topics such as Data Analysis, Off-page SEO, Sitemaps, Google My Business Listings, etc. Listed below are the BBA Digital Marketing 3rd and 4th sem subjects and their topics covered:
|
Subjects |
Topics Covered |
Type of Subject |
|
Organizational Behaviour |
Individual Decision Making and Problem-Solving, Perceptions, Organisation Culture, Change and Development |
Core |
|
Search Engine Optimisation |
Search Engine Friendliness and Specific Rankings Page Coding, SEO Influencing Factors, SEO for local search |
|
|
Financial Management |
Capital Budgeting, Working Capital, Dividend Decisions and Models, Calculation of Cost and Debt |
|
|
Online Business Retailing |
Essentials of Valid Contract, Factories Act 1948, Essentials of Sale Contract, Consumer Protection Act |
|
|
SEM & Affiliate Marketing |
Understanding the Importance of Google Search, Automated Bid Management, Affiliate Marketing, and Mobile Advertising |
|
|
Cyber Law |
Evolution of Modern Electronic Communication, Information Technology Act 2000, Electronic Commerce, Investigation of Cybercrimes in India |
|
|
Micro, Small, and Medium Enterprises Management |
Small and Medium Enterprises, Venture Capital, Rural Industries and Artisans, Prospects of Small Scale Industries |
Elective |
|
International Business |
Foreign Exchange, Balance of Payments, Trade Block, World Trade Procedure and Documentation |
BBA Digital Marketing 3rd Year Subjects
BBA in Digital Marketing subjects 3rd year focuses on more advanced topics such as Product Development and Techniques, Crafting of Brand Elements, Selling Strategies, etc.
Listed below are the subjects and the topics covered in BBA Digital Marketing 5th and 6th-semester syllabus:
|
Subjects |
Topics Covered |
Type of Subject |
|
Sales Management |
Emerging Trends in Sales Management, Management of Sales Territory, Types of Compensation |
Core |
|
Media Management |
Sources of Media Research, Audit Bureau of Circulation, Criterion for Selecting Media Options |
|
|
Retail Management |
Factors Influencing Retailing, Emergence of Organized Retailing, FDI in Retailing |
|
|
Content Marketing |
Content Strategy and Planning, Selection of Niche Markets, Brand Guidelines, Creating Visual Content |
|
|
Content Management System |
Hosting CMS, Installation of WordPress, Setting up Webserver, Choosing the Right Domain, Maintaining the Security |
|
|
Advanced SEO |
Components of Search Engines, Contextual Linking, Optimising Web Page, SEM Strategy, Internet Marketing |
|
|
Semrush |
Social Media and Local SEO, Keyword Research, Keyword Ranking, Link Building, SEO Traffic Analysis |
|
|
Google Search Console |
Security & Manual Actions, Enhancement, Account Maintenance, Core Web Vitals |
|
|
Global Marketing Management |
Consumer Behaviour, Marketing Research, Brand Management, Trading Options and Procedure |
Elective |
|
Ethics and Corporate Governance in Business |
Ethics in Management, Corporate Governance and CSR, Factors Influencing Corporate Governance, Resource Dependency |
|
|
Information Technology for Retail Management |
Retail Data Analytics, Legal Aspect of Retail Business, Principles of E-Commerce, Retailing Fundamentals |
Semester-Wise BBA Digital Marketing Syllabus
The BBA Digital Marketing syllabus structure varies depending on the college or university but the subjects remain the same. To view a particular college syllabus, students can visit the college's official website and download the BBA Digital Marketing Syllabus PDF 2024.
Given below is the semester-wise BBA Digital Marketing syllabus
First-Year BBA Digital Marketing Syllabus
The BBA Digital Marketing 1st year syllabus focuses on core and elective subjects such as Principles of Management, Managerial Economics, Fundamentals of Digital Marketing, etc.
Listed below is the first-year BBA Digital Marketing syllabus:
|
Semester-I |
Semester-II |
|
Language-I |
Accounting for Managers |
|
English-I |
Digital and Social Media Marketing |
|
Principles of Management |
E-Commerce |
|
Managerial Economics |
General Elective-I |
|
Fundamentals of Digital Marketing |
General Elective-II |
|
Secretary Ship |
Advertising |
|
Insurance Promotion |
- |
Second-Year BBA Digital Marketing Syllabus
The BBA Digital Marketing 2nd year syllabus focuses on subjects such as Online Business Retailing, Organisational Behaviour, Search Engine Optimization, etc.
Listed below is the BBA Digital Marketing 3rd and 4th sem syllabus:
|
Semester-III |
Semester-IV |
|
Organizational Behaviour |
SEM & Affiliate Marketing |
|
Search Engine Optimisation |
Cyber Law |
|
Financial Management |
Corporate Internship |
|
Online Business Retailing |
General Elective-III |
|
- |
General Elective-IV |
Third-Year BBA Digital Marketing Syllabus
The BBA Digital Marketing 3rd year syllabus focuses on more advanced subjects related to digital marketing such as Product and Brand Management, Content Marketing, Advanced SEO, etc. The BBA 6th sem subjects marketing include Global Marketing Management, Retail Management, etc.
Listed below are the 3rd year BBA Digital Marketing subjects:
|
Semester-V |
Semester-VI |
|
Sales Management |
Media Management |
|
Semrush |
Retail Management |
|
Google Search Console |
General Elective-VII |
|
Content Marketing |
Project Work and Dissertation |
|
Content Management System |
- |
|
Advanced SEO |
- |
|
General Elective -V |
- |
|
General Elective-VI |
- |
BBA Digital Marketing Course Structure
BBA Digital Marketing course structure includes both theory and practical papers and is curated for three years divided into six semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum.
The BBA Digital Marketing course structure is given below:
- Practicals
- Core Subjects
- Elective Subjects
- VI Semesters
- Projects
- Internships
BBA Digital Marketing Teaching Methodology and Techniques
The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students who are passionate about digital methods and want to take up digital marketing professionals in the future.
Listed below are the teaching methodology and strategies in general:
- Conceptualized Learning
- Practicals
- Presentations
- Traditional Classroom-Based Teaching
- Group Discussions
- Workshops
- Written Assignments
- Oral Presentation
- Quiz Programme
BBA Digital Marketing Projects
Projects are given to students to understand the concepts and help students get hands-on experience. Projects are to be completed by the end of the sixth semester. Some popular BBA Digital Marketing project topics are:
- Social Media Strategies for the Aviation Sector
- Understand Budgets and Returns on Investment
- Online Reputation Management Survey for an Agency
- Digital Marketing Tools Analysis
- Comparison Between Traditional and Digital Marketing
BBA Digital Marketing Reference Books
BBA in Digital Marketing books is available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of concepts. Books on Digital marketing for academic purposes differ according to specializations.
First-Year BBA Digital Marketing Books
Given below are the first-year BBA Digital Marketing books covering basic to advanced digital marketing and business management concepts:
|
Books |
Topics Covered |
Author |
|
Digital Marketing Fundamentals |
Seema Gupta |
Display Advertising, Search Engine Advertising, Digital Analytics, Online Reputation Management |
|
Digital Marketing |
Gautam Bapat |
E-commerce, Introduction to New Age Media (Digital) Marketing, Creating Initial Digital Marketing Plan, Marketing using Web Sites, Search Engine Optimization, Customer Relationship Management, Social Media Marketing, Digital Marketing |
|
Epic Content Marketing |
Joe Pulizzi |
Content Niche and Strategy, Managing Content Process, Making Content Work, Marketing Sales Stories |
|
The New Rules Of Marketing & PR |
David Meerman Scott |
Search Engine Marketing, Social Networking Sites and Marketing, Podcasting and Video, Website Creation |
Second-Year BBA Digital Marketing Books
Listed below are the BBA Digital Marketing 2nd year books and the topics covered:
|
Books |
Topics Covered |
Author |
|
Internet Marketing |
Kristopher B Jones |
Basic Web Site Structure, Building Links, Creating PayPerClick Campaigns, Social Media Optimisations |
|
Search Engine Optimization |
Jennipegrappone |
Search Results, Algorithm Change, Sitelinks, On page and Off page SEO |
|
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business |
Tanner Larsson |
Evolved Strategy, Principles of E-Commerce, Transformative Shift in the Industry, Sales Strategies |
|
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity |
Avinash Kaushik |
Conversation Rate, Advanced Video Analysis, Two Prerequisites for Behavior Targeting, Measuring Latent Conversions and Visitor Behavior |
Third-Year BBA Digital Marketing Books
Listed below are the BBA Digital Marketing 3rd year books and the topics covered:
|
Books |
Topics Covered |
Author |
|
Pay-Per-Click Search Engine Marketing: An Hour a Day |
David Szetela |
Effective Landing Pages, Campaign Management, Core PPC Skills and Objectives |
|
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs |
Bruce C. Brown |
Affiliate Marketing Principles, Picking the Right Product, Cross-Selling and Up-Selling, Customer Returns |
|
Affiliate Program Management: An Hour a Day |
EvgeniiPrussakov |
Data Feeds Coupons and PlugIns, Discover Feed, Leaky Websites, Autopilot Approach |
|
Social Media Marketing: The Next Generation of Business Engagement |
Dave Evans., Susan Bratton |
Social Media and Customer Engagement, Social Technology and Business Decisions, Social Analytics Metrics and Measurement |
Top Bachelor of Business Administration [BBA] (Digital Marketing) Colleges
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Exam Date: May 19, 2024
BBA Digital Marketing Fee Structure
FAQs on BBA Digital Marketing Syllabus and Subjects
Q: Does BBA digital marketing have maths?
A: No, the BBA Digital Marketing syllabus does not have mathematics. However, it covers subjects such as statistics, Data Analytics and Probability.
Q: Is BBA in digital marketing hard?
A: The difficulty level of the course is dependent on the learner’s ability but the BBA Digital Marketing syllabus does not cover any complex subjects and involves various techniques and concepts of digital marketing
Q: Is digital marketing a subject of BBA?
A: No, BBA Digital Marketing is a three-year undergraduate course that deals with the study of marketing in the digital era, search engine marketing, search engine optimisation, internet marketing, etc.
Q: What are the subjects involved in BBA in Digital Marketing?
A: The BBA in Digital Marketing subjects include Content Marketing, Content Management Systems, Search Engine Optimisation, Internet Marketing, Email Marketing, Market Research & Niche Potential, Web and Data Analytics, etc.
Q: How BBA Digital Marketing syllabus is assessed?
A: The students are assessed based on their performance in the final semester examinations and internal assessment along with the projects.
Q: What are the future trends in Digital Marketing?
A: The future trends in Digital Marketing include AI-powered tools, chatbots, AI-integrated marketing strategies, predictive analytics, etc which redefine digital marketing in India.
Q: Can I specialize in a specific area of digital marketing?
A: Yes, students can specialise in areas such as SEO, SEM, PPC, Content Marketing, Advertising, Content Creation, etc based on their area of interest, future scope and career progressions.
Q: What is the role of Data Analysis in Digital Marketing?
A: Digital Marketing graduates use Data Analytics to collect and interpret data to analyse content engagement, consumer behaviour, user experience, advertisement performance, etc.
