BBA Digital Marketing Jobs, Scope, Salary in India 2024

BBA in Digital Marketing salary ranges from INR 3-7 LPA (Source: AmbitionBox) based on factors like field of work, experience, technical skills, job location, job designation, etc. The average entry-level BBA in Digital Marketing salary ranges from INR 3-5.5 LPA whereas the salary range for candidates with 3+ years of experience ranges from INR 5-14 LPA.

The entry-level salary of a Content Marketing Specialist ranges from INR 5.5 LPA and can go up to INR 11.5 LPA with 3+ years of experience whereas the Email Marketer's salary ranges from 4.3 LPA and can go up to INR 10.5 LPA with few years of experience.

The BBA in Digital Marketing course provides employment opportunities such as Social Media Expert, SEO Expert, Email Marketer, Social Media Manager, Content Strategist, and Content Marketing Specialist, etc in industries such as Marketing Agencies, E-Commerce, Multinational Companies, Digital Marketing Agencies, etc.

Table of Content

BBA in Digital Marketing Salary Offered to Graduates in India

Designation Wise BBA in Digital Marketing Salary
Experience Wise BBA in Digital Marketing Salary
BBA in Digital Marketing Salary Based on Sectors

BBA in Digital Marketing Jobs in India
Top BBA in Digital Marketing Recruiters

BBA in Digital Marketing Salary Offered to Graduates in India

The BBA in Digital Marketing Salary in India is determined by multiple factors including the demand in the job market, type of industry, skill set and job designation. The average BBA in Digital Marketing salary ranges from INR 3-7 LPA and the salary range can go up to INR 14 LPA with 5+ years of experience.

Designation Wise BBA in Digital Marketing Salary

The BBA in Digital Marketing graduates is employed in diverse job designations such as Growth Marketer, Digital Marketing Executive, Demand Generation Manager, Digital Strategist, etc.

Listed below are the BBA in Digital Marketing Salary based on designation:

Job Designation	Average Entry-Level Salary	Salary After 6+ Years of Experience
Growth Marketer	INR 5.5 LPA	INR 12.0 LPA
SEO Expert	INR 4.7 LPA	INR 9.0 LPA
Content Marketing Manager	INR 4.3 LPA	INR 13.5 LPA
Social Media Manager	INR 5.4 LPA	INR 10.0 LPA
Digital Strategist	INR 6.8 LPA	INR 11.6 LPA
SEM Expert	INR 3.8 LPA	INR 8.2 LPA
Marketing Analyst	INR 4.7 LPA	INR 9.3 LPA
Marketing Automation Specialist	INR 3.4 LPA	INR 8.1 LPA

Experience-Wise BBA in Digital Marketing Salary

The BBA in Digital Marketing salary vary depending on the years of experience the candidate has in the relevant field. Candidates with 0-2 years of experience earn an average of INR 3-5.5 LPA whereas candidates with 16+ years of experience earn around INR 30 LPA.

Given below is the BBA in Digital Marketing Salary based on experience:

Experience (in Years)	Highest Salary (INR)	Average Salary (INR)	Lowest Salary (INR)
0 - 2	5.0 LPA	4.0 LPA	3 LPA
3 - 5	9.0 LPA	6.5 LPA	4.5 LPA
6 - 9	15 LPA	12.5 LPA	10 LPA
10 - 15	25 LPA	20 LPA	14 LPA
16 & Above	More than 30 LPA	25 LPA	21 LPA

BBA in Digital Marketing Salary Based on Sectors

The salary range for BBA in Digital Marketing graduates in the private sector is comparatively higher than government sector due to its increased demand for skilled professionals in the area of marketing and promotions to reach the target users in digital media.

BBA in Digital Marketing salary in the private sector ranges from INR 4.5 - 7 LPA whereas the salary range in the government sector is around INR 3-5-6 LPA. Given below is the BBA in Digital Marketing salary range based on private and public sectors:

Recruiters in the Private Sector for BBA in Digital Marketing Graduates

BBA in Digital Marketing graduates are recruited by top private companies such as Infosys Digital, Myntra, Amazon, Flipkart, etc in varied job designations with salaries ranging from INR 13,000 - 80,000.

Listed below are the top BBA in Digital Marketing recruiters in the private sector:

Top Recruiters	Average Monthly Salary (INR)
Amazon	INR 13,000 -40,000
Wipro	INR 17,000 - 32,000
Google	INR 21,000 - 66,000
Microsoft	INR 18,000 - 80,000
Tata Consultancy Services	INR 22,000 - 70,000

Recruiters in the Government Sector for BBA in Digital Marketing Graduates

The top recruiters for BBA in Digital Marketing graduates in the government sector are State Bank of India, Bharat Electronics, Life Insurance Corporation of India, etc. in salary ranging from INR 12,000 - 75,000 per month.

Given below are the BBA Digital Marketing salary per month and the top government recruiters:

Top Recruiters	Average Monthly Salary (INR)
Life Insurance Corporation of India	INR 12,000 - 55,700
Bharat Electronics	INR 14,500 - 40,000
State Bank of India	INR 20,000 - 75,000
Kendriya Vidayalaya Sangathan	INR 15,000 - 30,000
Air India	INR 18,000 - 50,000

BBA in Digital Marketing Jobs in India

BBA in Digital Marketing jobs in India are available in both government and private sector in diverse industries such as marketing, banking and finance, information technology, e-commerce, etc. Given below is the BBA in Digital Marketing job designations:

Entry-Level BBA in Digital Marketing Jobs in India

The BBA Digital Marketing entry-level job designations for freshers include Digital Marketing Associate, Social Media Executive, Content Creator, Video Editor, etc.

Listed below are the entry-level jobs after BBA in Digital Marketing and their job descriptions:

Job Profile	Description	Average Entry-Level Salary
Social Media Manager	Involves in maintaining social media interactions on various platforms Keep up the engagement rate and promptly analyse any trends that may come up to boost the algorithm	INR 5.4 LPA
Digital Advertising Specialist	Responsible for scheduling and planning digital advertisements and campaigns Finalising the budget and analysing the conversion rates.	INR 4.2 LPA
Junior Advertising Specialist	Involves and coordinates in the planning, designing and execution of various digital ads Managing campaigns for clients on various social media platforms	INR 3.0 LPA
Paid Search Tech	Manages the advertising campaigns for brands to boost their organic traffic and conversion rate in search engines and web browsers like Google, Safari and Bing	INR 4.6 LPA
SEM Specialist Trainee	Responsible for performing keyword analysis and keyword optimisation for email and content marketing strategies Increases the page performance and meets the business objectives	INR 3.5 LPA

BBA in Digital Marketing Government Job for Graduates

Government jobs after BBA in Digital Marketing are offered in diverse roles such as SEO Expert, Content Strategist, PPC Expert, etc. Listed below are the BBA Digital Marketing job opportunities and their job description:

Job Profile	Description
Marketing Analyst	Analyses the various social media channels and website to see what works best for the company Improves the conversion rate and ad performance by copywriting and keyword optimisation
Demand Generation Manager	Responsible for improving brand awareness through digital marketing, and brand campaigns to help the organisation expand its business to different regions
Copywriter	Responsible for writing customer-focused and keyword-optimised content for ad campaigns, websites, landing pages, etc to build brand authority
Performance Marketer	Responsible for running advertising campaigns in various social media channels and paid ads to improve the company’s ROI Allocating the budget, creating advertisement campaigns, etc.
Government Digital Trainer	Responsible for creating and curating user-friendly digital content on various topics Facilitation effective and engaging online webinars to increase users and registrations

BBA in Digital Marketing Private Jobs for Graduates

Private jobs after BBA in Digital Marketing courses are offered by top recruiters such as Amazon, Flipkart, Tata Consultancy Services, etc in diverse job designations such as Email Marketing Manager, User Experience Researcher, Product Strategist, etc.

Given below are the private BBA Digital Marketing jobs for graduates and their job descriptions:

Job Profile	Description
Product Strategist	Responsible for developing a product or solution considering the internal and external user perspective
Email Marketer	Involves in direct digital marketing by promoting or selling a product via email marketing campaigns Create excellent content copies to reach the right target audience
Paid Search Campaign Manager	Responsible for planning, developing, scheduling and implementing pay-per-click campaigns across various social media channels and web pages Boost the inorganic traffic to increase leads and conversions
SEO Content Manager	Responsible for ensuring the content in the web pages is keyword optimised, tags, titles, and tables, are aligned with the organic search strategies
Digital Marketing Specialist	Responsible for creating marketing strategies that work best as per the current digital trends Curating content calendars as per the trend and keyword research to increase organic traffic

Career Scope of BBA in Digital Marketing

The BBA in Digital Marketing scope in India is vast in both the private and public sector ranging from e-commerce to banking and financial services. Given below are the BBA Digital Marketing areas of recruitment and their job designation:

Areas of Recruitment	Job Roles
Banking and Finance	Marketing Communication Manager, Branding Manager, Marketing Specialist
E-Commerce	SEO Expert, Email Marketer, Copywriter, Content Marketing Specialist
Digital Marketing Agencies	SEM Expert, PPC Manager, Marketing Strategist, Content Creator, Influencer Marketing Manager
Multinational Companies	Digital Strategist, Product Strategist, Performance Manager, User Experience (UX) Designer, Marketplace Specialist
Product Based Companies	Paid Search Campaign Manager, SEO Content Manager, Demand Generation Manager, Technical SEO Specialist

BBA in Digital Marketing Placements

BBA Digital Marketing Placements 2023 are offered by top colleges and universities in India during the final year semesters via on and off-campus placement drive with packages ranging from INR 2.5 - 6 LPA. Given below are the top colleges offering BBA in Digital Marketing placements and their details:

NIRF Ranking 2023	College Name	Top Recruiter	Average Placement Package
5	St. Xavier’s College	Alpha Force Solutions, Samsung, Tata Projects	INR 5.7 LPA
67	Christ University	Amazon, Deloitte, Goldman Sachs	INR 4.0 LPA
-	Galgotias University	Microsoft, Amazon, American Express, Commvault, Zscaler	INR 5.25 LPA

Top BBA in Digital Marketing Recruiters

The demand for BBA Digital Marketing graduates is high due to the increasing demand for skilled professionals to promote sales, services, and products in the digital platform. Listed below are the types of industries that hire BBA in Digital Marketing graduates along with recruiters' details:

Top Recruiters	Industry	Job Position Offered	Average Entry-Level Salary (INR)
State Bank of India	Banking and Finance	SEM Expert, PPC Manager, Marketing Strategist,	INR 5.0 LPA
Amazon	E-Commerce	Marketing Communication Manager, Branding Manager, Marketing Specialist, Copywriter	INR 4.5 LPA
Mahindra & Mahindra Financial Services Limited	Corporate Finance	Sales Analyst, Email Marketing Manager, Social Media Manager	INR 7.0 LPA
Deloitte	Accounting & Auditing	Product Analyst, Performance Manager, Digital Strategist	INR 5.2 LPA
Warehouzez- The Digital Supply Chain	Logistics	Copywriter, Google Ads Manager, Growth Manager	INR 4.5 LPA
Infosys Digital	Digital Services and Consulting	Demand Generation Manager, Campaign Manager, Email Marketer, Social Media Specialist	INR 5.4 LPA
Ogilvy & Mather	Marketing and Public Relations Agency	Marketing Analytical Specialist, Services Strategist, Branding Manager	INR 6.0 LPA

Courses After BBA in Digital Marketing

Students can pursue higher education in the field of Digital Marketing or Business Administration to enhance their knowledge further and for better career opportunities. Listed below are some of the courses after BBA in Digital Marketing students can opt for:

MBA in Marketing
MBA Digital Marketing
MBA International Business
PhD Marketing
MA in Digital and Creative Marketing
MSc Digital Marketing
MPhil Marketing
Certificate Programme in Digital Marketing by IIT Delhi
Post Graduate Certificate in Management

Factors to be Considered Before Choosing a BBA in Digital Marketing Job

It is important for candidates to consider factors such as the scope of the job, future prospects, compensation and benefits, etc before choosing a job in the field of digital marketing.

Given below are some of the important factors to be considered before choosing a BBA in Digital Marketing job:

Short-term and long-term future scope
Company Reputation
Salary Range and Compensations
Work Ethics and Culture
Growth and Career Development Opportunities
Legal Terms and Conditions
Feedback from current or former employees

Skills Required for BBA in Digital Marketing Jobs

To land the right job after BBA in Digital Marketing, graduates must strengthen their soft skills and technical skills such as Communication, SEO Skills, Video Editing Skills, etc, Listed below are some of the top skills required for BBA Digital Marketing jobs:

Data Analytics: The candidate must be able to gather, interpret and analyse the performance of the advertisements, content, website, etc using the right tools and techniques
Search Engine Optimization: It is recommended to have knowledge of content management, keyword optimisation, backlinks, site mapping, etc to enhance the page performance and organic traffic
Customer Relationship Management: Candidate must be able to use CRM tools as and when required to monitor and maximise customer support and engagement
Content Writing: Graduates must be able to write content for blogs, email newsletters, advertisements, etc with relevant keywords to achieve target leads and conversions

Top Bachelor of Business Administration [BBA] (Digital Marketing) Colleges

Amity University Noida

Noida,Uttar Pradesh

SRM University (SRM IST)

Chennai,Tamil Nadu

KL University

Guntur,Andhra Pradesh

MIT-WPU

Pune,Maharashtra

Chitkara University

Patiala,Punjab

VELS University

Chennai,Tamil Nadu

MRIIRS

Faridabad,Haryana

Woxsen School of Business

Hyderabad,Telangana

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Exam Date: May 19, 2024

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BBA Digital Marketing Fee Structure

FAQs on BBA Digital Marketing Job, Scope and Salary

Q: What is the average salary after BBA in digital marketing?

A: According to AmbitionBox, BBA in Digital Marketing salary in India is around INR 3-7 LPA. The salary of the graduates depends upon the level of education, grades and skills acquired.

Q: What is the monthly income of digital marketing?

A: The BBA in Digital Marketing salary per month ranges from INR 12,000 - 80,000 depending on the type of sector, job roles, experience, etc.

Q: Is digital marketing a high-paying job?

A: Yes, compared to other BBA specializations, graduates employed in digital marketing job roles earn higher salaries ranging from INR 3-7 LPA in roles such as SEO Expert, Email Marketer, Marketing Analyst, Product Strategist, etc.

Q: Which company gives the highest salary in digital marketing?

A: The highest salary varies depending on the job designation and experience level of the candidate. However, companies such as Whizamet Services, Accenture, Google and Wipro pay comparatively higher salaries. (Source: Indeed)

Q: What is the scope of BBA in digital marketing?

A: The BBA Digital Marketing scope is vast in both the private and public sector as the graduates can work in diverse industries and job roles such as SEO Executives, Paid Media Experts, Content Marketers, ORM Specialists, Social Media Managers, etc

Q: Is BBA in digital marketing good or bad?

A: The BBA in Digital Marketing opens the door to various opportunities as the candidates can work in any field of their choice based on their area of interest and specialization with attractive salaries.

Q: Do I need prior experience to get a Digital Marketing job?

A: No, most private companies hire freshers based on their technical skills, certifications, internship and workshop experience in entry-level positions like Social Media Manager, Digital Advertising Specialist, Junior Advertising Specialist, Paid Search Tech, etc.

Q: What technical skills are required to get a job after BBA in Digital Marketing?

A: Candidates must demonstrate technical skills such as Search Engine Optimisation, Search Engine Marketing, Data Analytics, and Content Marketing and must be able to use digital tools such as Google Ads, Google Search Console, etc.

Q: Are there opportunities for freelancing in Digital Marketing?

A: Yes, there are several freelancing opportunities for BBA Digital marketing graduates. They can get started with videos, blogs, podcasts, or social media posts and strategising marketing plans and content calenders for clients and organizations.