MBA in Marketing: Course Details, Eligibility, Fees, Duration, Admission

Shristi T

MBA in Marketing or Master of Business Administration in Marketing is a 2-year postgraduate management program that focuses on strategies involved in the Marketing Mix, Advertising, and Marketing Channels. The MBA in Marketing course equips students with the knowledge and skills necessary to develop and implement successful marketing strategies for businesses of all sizes.

As part of the MBA Marketing eligibility criteria, candidates must hold a bachelor's degree with a minimum of 45-55% marks in aggregate in any discipline from a recognized university. Candidates are also required to score well in national or university-level entrance exams such as CAT, MAT, XAT, CMAT, etc.

The MBA in Marketing syllabus covers a core set of marketing principles and applications along with specialized topics such as Marketing Management, Consumer Behavior, Product Management, Market Research, Brand Management, Digital Marketing, International Marketing, Sales Management, etc. To enhance their career opportunities, candidates must also work on capstone projects, summer internships, and training to perfect their skills.

What is MBA in Marketing Course?

MBA in Marketing course focuses on imparting knowledge and skills to candidates regarding various aspects of marketing strategies, branding, advertising, consumer behaviour, trends in marketing, and how to manage a business. The MBA in Marketing course is typically a two-year course that falls under the umbrella of MBA courses.

The MBA Marketing course curriculum is industry-oriented focusing on imparting candidates with skills in marketing, branding, and advertising in various industries with job opportunities such as R&D Manager, Research Analyst, Market Analyst, etc. The average MBA in marketing salary is around INR 8.8 LPA.

MBA Marketing Eligibility Criteria

MBA in Marketing eligibility standards vary depending on the college. While some differences in college-accepted entrance exams and interview processes may exist, common MBA in Marketing eligibility criteria are constant. Some of the standard criteria for MBA Marketing admission are listed below:

• Applicants from a general category must have a bachelor's degree in any similar discipline from an accredited university with a minimum of 50% aggregate. Students from SC/ST/OBC/PwD reserved group must obtain at least 45% aggregate marks in their Bachelor's degree. The course MBA in Marketing requires students to qualify for minimum cut-off for entrance exams such as CAT, XAT, SNAP, etc. for further enrolment.
• Applicants in the last year of their bachelor's degree are eligible to apply provisionally for the course.
• There is no set age limit for an MBA in Marketing course.

Why Choose an MBA in Marketing Course?

Individuals who aspire to elevate their careers in marketing can benefit greatly from enrolling in a professional MBA in Marketing course. This course offers numerous advantages, which are highlighted below.

• According to the IMARC Report, Indian Marketing Advertising is expected to reach INR 1,412 billion by 2028, with a CAGR of 11.2%.
• The growth rate of the marketing industry is 25% to 30% per year. 
• According to a Goldman Sachs report, the effective marketing profession in the Indian market is expected to be worth $160 billion by 2025.
• Over the last decade, the Indian government's Digital India program has produced numerous career prospects in the marketing sector for graduates.

MBA in Marketing Admission 2024

MBA in Marketing admission is available both online and offline, depending on the candidate's preference. MBA in Marketing Admissions are typically merit-based for tier I and tier II colleges, with some also offering management quota admissions. Post Entrance Exam results announcement, students may be assessed on the basis of GD/PI and Written-Aptitude-Tests. The following is a typical step-by-step MBA in Marketing admission strategy utilized by most colleges and institutions:

• Step 1: The candidate must take the relevant entrance exam for admission to the program.
• Step 2: Students need to complete the college's registration process, which can be done online or on campus.
• Step 3: Students must meet the cut-off for college-accepted entrance tests.
• Step 4: Following the entrance exam and the results presentation, universities and institutions will publish their cut-offs to begin the admissions process.
• Step 5: Candidates are invited to the GD and interview process once the merit list is published.
• Step 6: Once accepted, students can submit the necessary documentation and pay the MBA in Marketing fees.

Also, Read More on MBA Admission Process

MBA in Marketing Entrance Exams

The performance of an aspirant in the entrance exams determines admission to the best MBA in Marketing colleges in India. Management entrance exams such as CAT, MAT, CMAT, GMAT, XAT, etc. are administered at the national, state, and institute levels. Some of the most important MBA in Marketing course entrance exams are as follows:

National-Level MBA Marketing Entrance Exam

Top business schools in India accept national-level entrance exam scores for admission to MBA Marketing courses. The AICTE (All India Council for Technical Education) has authorized these nationalized tests. The table below lists some of the most popular MBA in Marketing course entrance tests.

Top MBA in Marketing Colleges in India

Most IIMs (Tier 1 Colleges) charge INR 20 LPA for an MBA in Marketing. The Fee structure in Tier 2 and 3 colleges ranges between INR 2 to 15 LPA. The average fees for top MBA in Marketing government colleges range from INR 10,480 to 81,080 PA.

The annual average fee for top MBA in Marketing private courses is around INR 1.6 - 11.79 LPA. Listed below are the MBA Marketing top colleges in India and their fees structure:

Top IIMs for MBA in Marketing Course

IIMs are some of India's best business institutions, offering MBA courses as well as a variety of specializations. MBA in Marketing course is also a major specialization offered by IIMs in the country, with an average course fee of INR 7 - 15.75 LPA. The following table covers the top IIM colleges in India offering MBA in Marketing with their average tuition fees:

Browse MBA Marketing Colleges by Top 10 Cities

Below listed are the location-wise MBA in Marketing colleges in India with the average annual fees:

Types of MBA in Marketing Courses

The MBA in Marketing course is offered in many modes such as full-time, part-time, distance, online, and integrated. Here are the different types of MBA in Marketing course and their details:

MBA in Marketing Part-Time Course

The following points highlight an MBA in Marketing as a part-time course:

• Part-time MBA in Marketing courses typically take three to five years.
• Part-time MBA in Marketing courses are particularly useful in the business sector because applicants can get an MBA in Marketing while working. 
• IIM Bangalore, IIM Lucknow, and IIM Indore are among the prominent universities that offer this program part-time.
• There is no upper age limit for this course. 

Online MBA in Marketing Course

Considering the program is industry-relevant, students can pursue an online MBA in Marketing courses. The details of the online MBA in Marketing are as follows:

• Depending on the academic module, an Online MBA in Marketing typically lasts 2-3 years.
• The course costs between INR 50,000 - 4 LPA. 
• Manipal University, UPES, and the D.Y.Patil Centre for Online Learning are well-known for their outstanding course structure and outcomes. 

Distance MBA in Marketing Course

Below mentioned are the MBA in Marketing distance education course details:

• MBA in Marketing Distance Education is a two-year postgraduate correspondence degree designed for students who are unable to complete a traditional MBA in Marketing. A Distance MBA in Marketing takes 2-4 years to complete.
• There is no upper age limit for enrolment in this course. Distance MBA in Marketing degrees in numerous specializations are available from famous colleges such as DUSOL, IGNOU, LPU, UPES, Manipal University, and others.
• The typical distance MBA in Marketing degree fee is between INR 20,000 - 50,000 per year.

Integrated MBA Marketing Course

The following points given below highlight the MBA in Marketing course as an integrated course:

• After completing 10+2 (high school diploma) in the relevant subject from a recognized board with a minimum of 50% marks for the unreserved category and 45% for the unreserved category. 
• Students can pursue the BBA MBA in Marketing integrated course at Doon Business School, Nirma University, IIM Indore, LPU, and other institutions.
• This program lasts 5 years, with typical integrated marketing course prices ranging from INR 50,000 to 10 LPA.

MBA in Marketing Syllabus and Subjects 

In 1st-year MBA Marketing subjects, students learn about fundamental business topics such as finance and operations. The second-year syllabus is geared towards marketing specialization, with studies covering a variety of marketing kinds and approaches. A few MBA in Marketing course subjects are listed below in detail:

Read More: MBA Marketing Syllabus and Subjects

MBA in Marketing vs MMM

A Master of Business Administration (MBA) in Marketing involves a comprehensive examination of company communication through the use of various marketing strategies. Meanwhile, a Master of Marketing (MMM) is an intensive study of business communication that integrates multiple marketing approaches. The following table provides a comparison between MBA in Marketing courses and MMM programs:

Courses After MBA in Marketing 

Students who have completed an MBA in Marketing course can participate in a variety of further education and certification courses to broaden their skills and subject knowledge. Following an MBA Marketing course, students can pursue the following courses:

• PhD
• Professional Certification in Digital Marketing Course
• Kellogg School of Management Digital Marketing Strategies Certification
• Digital Marketing Strategies: Data, Automation, AI and Analytics Certification
• CMK- Certification in Marketing Management
• OMCP Digital Marketing Certification

Read More: Courses After MBA in Marketing

MBA in Marketing Course Salary in India

The MBA in Marketing is a highly desirable course in India that offers a wide range of job opportunities in the digital age. People with an MBA in Marketing course degree can work in hospitals, hotels, fashion, and many other areas. The average salary for someone with this degree is INR 8.8 LPA, but it may vary depending on their experience, the company they work for, and the location. The table below shows the salaries for various job roles in India for individuals with an MBA Marketing degree:

[Source: Payscale]

Read More: MBA Marketing Salary

Career Options after MBA in Marketing Course

Individuals who pursue an MBA in Marketing course will have numerous opportunities for employment such as Market Research Analyst, Content Writing Specialist, Digital Marketing Manager, etc. Mentioned below are the career path, job description, recruiting organizations, and salary structures for an MBA in Marketing graduate:

[Source: Payscale]

Read More: Career Options after MBA Marketing

Top Recruiters for MBA in Marketing

Numerous leading companies such as Vogue, Tom Form, PepsiCo, Amazon, Flipkart, Byju's, etc. are competing to attract top MBA in Marketing course graduates with attractive salaries and benefits. Individuals with the appropriate skills can secure employment with renowned companies that offer higher salary packages and superior benefits. The table below presents the top recruiters for MBA in Marketing graduates, their job responsibilities, and average salaries.

[Source: Payscale]

MBA in Marketing Scholarships

Candidates who are looking for financial assistance can seek various scholarships that are offered by many companies and universities. In the following table are MBA scholarships for marketing:

Skills to Excel as the Best MBA Marketing Graduate

A degree in MBA Marketing course provides graduates with valuable practical skills necessary for achieving career success. These individuals possess high levels of competence and experience, making them skilled professionals in their respective industries.

• Communication:  Students must be able to communicate fluently and effectively as marketing mainly relies on the candidate’s communication skills.
• Marketing Strategies: A creative marketing strategy can place a long brand image and awareness among consumers.
• Research and Development of Market: Candidates must be aware of what is going on in the market and what new product can break their brand from competitors.
• Consumer Trend Analysis: Market researchers should be able to comprehend consumer behaviour and understand the trend pattern set in the market. 

Top MBA in Marketing Colleges

IIT Kharagpur

Kharagpur,West Bengal

IIT Roorkee

Roorkee,Uttarakhand

Amrita Vishwa Vidyapeetham

Coimbatore,Tamil Nadu

Manipal Academy of Higher Education (Manipal University)

Manipal,Karnataka

Bharathiar University

Coimbatore,Tamil Nadu

Anna University

Chennai,Tamil Nadu

Panjab University

Chandigarh,Punjab

Amity University Noida

Noida,Uttar Pradesh

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Top Management Entrance Exams

CAT

• Eligibility Criteria
• Syllabus

MAT

Exam Date: May 19, 2024

• Eligibility Criteria
• Syllabus

NMAT

• Eligibility Criteria
• Syllabus

GMAT

• Eligibility Criteria
• Syllabus

JEMAT

• Eligibility Criteria
• Syllabus

CMAT

• Eligibility Criteria
• Syllabus

IBSAT

• Eligibility Criteria
• Syllabus

IMUCET

• Eligibility Criteria
• Syllabus

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MBA in Marketing Fee Structure

See Various MBA in Marketing Colleges in India