Top MBA Marketing Colleges in India 2024

Master of Business Administration in Marketing (commonly referred to as MBA Marketing) is a 2-year full-time postgraduate course that students can pursue after graduation or equivalent. The course mainly focuses on consumer behaviour, marketing tactics and learning various marketing skills.

MBA marketing is offered by various government and private colleges in India, and these colleges are ranked by various ranking agencies such as NIRF, The Week, IndiaToday, Outlook, etc based on certain parameters.

Top 10 MBA Marketing Colleges in India by NIRF

National Institute Ranking Framework (NIRF) determines the ranking of the MBA marketing colleges in India based on some parameters. NIRF uses the following ranking parameters:

• Teaching, Learning, and Resources (TLR) - 30%
• Research and Professional Practice (RP) - 30%
• Graduation Outcomes (GO) - 15%
• Outreach and Inclusivity (OI) - 15%
• Peer Perception (PR) - 10%

Cited below are the top 10 MBA marketing colleges in India ranked by NIRF:

Top 10 MBA Marketing Colleges in India by IndiaToday

Below mentioned are the top 10 MBA marketing colleges in India by IndiaToday 2021 rankings:

Top 10 MBA Marketing Colleges in India by Outlook

Cited below are the top 10 MBA marketing colleges in India ranked by Outlook in 2021:

Top MBA Marketing Colleges in India based on Zones

The top MBA marketing colleges are distributed all across the country. For convenience, they have been divided into zones. Outlook, IndiaToday and The Week ranking agency release their rankings of the top MBA marketing colleges in India. 

Below mentioned are the zone-wise rankings of the top MBA marketing colleges:

Top MBA Marketing Colleges in North India

Enumerated below are the top MBA marketing colleges in North India as per The Week rankings:

• Institute of Management Technology (IMT), Ghaziabad
• Institute of Management Studies (IMS), Ghaziabad
• Chandigarh University (CU), Chandigarh
• Birla Institute of Technology and Science (BITS), Pilani
• NIMS University, Jaipur

Top MBA Marketing Colleges in South India

Mentioned below are the top MBA marketing colleges of South India as ranked by The Week:

• Indian Institute of Management (IIM), Tiruchirapalli
• National Institute of Technology (NIT), Tiruchirapalli
• ICFAI Foundation for Higher Education (IFHE), Hyderabad
• SP Jain Institute of Management and Research (SPJIMR), Mumbai

Top MBA Marketing Colleges in East India

Listed below are the top MBA marketing colleges in East India:

• Vinod Gupta School of Management (VGSOM), Kharagpur
• T.A. Pai Management Institute (TAPMI), Manipal
• Indian Institute of Management (IIM), Raipur
• Kalinga University, Raipur

Fee Structure for Top MBA Marketing Colleges in India

The fee structure varies greatly based on the affiliation of the college. For example, colleges affiliated with government universities tend to have lower tuition fees than private institutes. 

Let us have a look at the fees structure for top MBA marketing Colleges in India.

Public MBA Marketing Colleges

Listed below are some of the top public MBA marketing colleges and their fee structure:

Private MBA Marketing Colleges

Cited below are the top private MBA marketing colleges and their fee structure:

Entrance Exams Accepted by Top MBA Marketing Colleges

Entrance Exams are conducted by various MBA marketing colleges to ascertain the aptitude of the students seeking admission into their program. Following are some of the most sought-after entrance exams for top MBA marketing colleges:

• CAT
• MAT
• ATMA
• MAH MBA CET
• NMAT 
• TISS-NET
• MICAT
• GMAT
• IIFT
• IBSAT
• IRMA
• TANCET
• KMAT

Admission and Eligibility Criteria for MBA Marketing Colleges

The process of admission to the top MBA marketing colleges in India is almost identical except for college-specific requirements. The minimum requirement for an MBA marketing course is the completion of one’s undergraduate programme. Seats in MBA marketing are allotted based on either undergraduate merit or results of entrance exams conducted by the colleges. The admission criteria for the top MBA marketing colleges in India are as follows:

Eligibility Criteria for Top MBA Marketing Colleges

Eligibility criteria refer to standard guidelines that every student needs to meet to get admission to MBA marketing colleges. 

Interested candidates have to fulfil the following criteria for top MBA marketing colleges:

• Candidates must secure 55% marks in aggregate from any stream at the graduation level. 
• Aspirants must clear the cut off in entrance exams set by institutions.
• Work experience is also required to secure admission to a few MBA marketing colleges in India.

Admission to MBA Marketing Colleges

There are a total of 2316 colleges in India offering MBA Marketing. The procedure to secure admission to MBA marketing colleges is as follows: 

• For admission, application forms are made available on the respective colleges’ websites. Documents like ID proof and passport size photos have to be included in the application. 
• Following that, admit cards are released, and exam centres are announced for the entrance exam. After the conduction of the exam, shortlisted students are called for the counselling process, and seats are allotted. 
• Students are expected to get their documents verified and pay the requisite admission fee at the time of counselling itself.

Cut Off for Top MBA Marketing Colleges in India

MBA Marketing colleges in India release cut off lists to shortlist candidates for admission. Most institutions and colleges release the cut off after the declaration of results. The cutoff may vary every year depending on certain parameters set by institutions. 

Listed below are the cutoffs for top MBA marketing colleges:

CAT Cut off

Common Aptitude Test (CAT) is conducted by the Indian Institute of Management (IIM) every year to provide admission to the students in MBA marketing. CAT is a computer-based test that consists of 3 sections, namely Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR) and Quantitative Ability (QA). 

The cut off to secure admission to various IIMs in India through CAT examination is as follows:

GMAT Cut off

The Graduate Management Admission Test (GMAT) is conducted by Graduate Management Admission Council (GMAC) 5 times a year at the international level to provide admission to students in various MBA programs. 

To seek admission at the various MBA marketing colleges in India, aspirants need to score the cut off marks given in the table below:

Scope of MBA Marketing

MBA marketing is a great option for students who want to specialise in marketing and business tactics. Skills such as effective communication, entrepreneurship, leadership, interpersonal skills and strategic thinking are required to ace in a career after completing MBA marketing. The scope of MBA marketing is as follows:

• Nowadays, various companies are looking for professionals who have completed MBA in marketing to reach out to consumers quickly with their marketing skills.
• Jobs after MBA marketing is comprehensive, with the course educating aspirants to master both marketing skills and business management. The scope of an MBA in marketing is wide in India as well as abroad.
• There are various job profiles available for candidates who pursue an MBA in Marketing, such as marketing manager, brand manager, asset manager, corporate sales, sales manager, product manager, market research analyst, head of digital marketing, etc.

MBA Marketing Placements

According to Payscale, the average salary after completing an MBA in marketing is 6-7 LPA. Top MBA marketing colleges offer campus placements to their students. Various companies recruit students based on their performance in the aptitude test followed by personal interviews. 

Here are some of the top recruiters of MBA marketing colleges:

Top MBA Marketing Recruiters

Mentioned below are the top recruiters at MBA marketing colleges as per salary packages offered:

Average CTCs offered in Top MBA Marketing Colleges in India

As per Glassdoor, the average salary for students pursuing MBA in marketing ranges from 6-7 LPA. 

Following are the average salaries offered in various top MBA marketing colleges in India on the basis of the institute’s official website:

FAQs

Ques 1. What are the fees for MBA marketing in private institutions?

Ans. The fees for MBA marketing in private institutions vary from 10-20 lakhs.

Ques 2. What is the highest package offered in SP Jain Institute of Management and Research (SPJIMR), Mumbai?

Ans. The highest package offered in SP Jain Institute of Management and Research (SPJIMR), Mumbai, is 44 LPA.

Ques 3. Is there any scope for students to work abroad after the completion of an MBA in marketing?

Ans. Yes, various multinational companies (situated in more than one country) offer jobs to students in foreign countries.