Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters

Career options after MBA Marketing include a variety of fascinating international career prospects across industries and job markets. Marketing offers several options for skilled graduates who can think creatively, establish relevance, and generate quantifiable outcomes.

MBA Marketing is among the most popular but successful marketing courses students choose for study abroad programs at international universities in the US, Canada, the UK, and other study-abroad destinations. Here are some career options after MBA Marketing for marketing graduates.

Table of Contents

• List of Career Options after MBA in Marketing
• Salary Packages
• Additional Skills Required
• Top Recruiters for MBA Graduates in Marketing

Also Read on MBA vs PGDM

List of Career Options After MBA in Marketing

One of the most sought-after management studies programs is an MBA in marketing. Any organization must have a marketing department. It may open up a world of career options after MBA Marketing in the public and private sectors. Listed below are the most popular career options after MBA Marketing.

• Brand Manager
• Public Relations Manager
• Product Manager
• Business Development Manager
• Advertising Manager
• Media Manager
• Sales Manager

Brand Manager

A brand manager is responsible for formulating the overall marketing and promotional strategy. As a brand manager, you will have to estimate demand patterns, recommend new product development, identify relevant advertising platforms, and execute campaigns.

• How the audience perceives the brand manager determines a brand.
• The brand manager acts as a mediator between the brand and its customers.
• Different strategies, such as brand promotions, collective data, and behavioral studies, enhance brand quality.

Graduates looking for career options after MBA Marketing can consider Brand Management an effective career option.

Public Relations Manager

Any mid-size to large-size organization must have a strong public relations (PR) department. Every MBA marketing course often includes a focused section on PR management.

The PR manager is responsible for maintaining the company's good name while handling various stakeholders. Some of the essential elements of the profile include:

• Strong connections with media and publishing organizations.
• Membership in professional societies and partnerships with trade bodies.
• Ensuring the overall positive image of the organization.

Product Manager

The heart of any company is its product management department. An individual will be well-prepared for product management after two years of MBA marketing. Some of the many job roles a product manager should handle include

• Finding new product lines and managing the ones you already have.
• A product manager coordinates with production, marketing, operations, sales, technology, and customer support.
• All information is routed through the product manager and is often referred to as an organization's central server.

Business Development Manager

Business development is just as critical for any company as marketing, product management, and sales. This is one of the exciting career options after MBA Marketing because of the travel, meeting new people, and working with senior management. The main component of the business development profile includes

• Identification of new business prospects
• Collaboration with new business partners
• Creation of newer client segments
• Geographic expansion

Advertising Manager

Advertising is one of the most creative and exciting career options after MBA Marketing. Typically, an advertising manager gets employed by a marketing firm. A marketing MBA program will usually have a creative management component. The job profile elements are

• Thorough understanding of the target audience and timely delivery of appropriate messages through brand promotions via TV, radio, print media, internet marketing, and emails
• Creating brand enforcement and brand identity through advertising
• Generating potential customers

Media Manager

A media manager has to oversee most of the marketing budget during the entire year. They must collaborate with publishing companies, media outlets, digital agencies, and other organizations. The main components of media management include

• Selecting the best media platforms (advertising platforms)
• Scheduling the campaign timing
• Settling on the platform prices

 Being a media manager is one of the exciting career options after MBA marketing. The ability to analyze data comes in handy for media managers.

Sales Manager

Graduates of MBA programs in marketing may look for career options after MBA Marketing in sales management roles within any organization. Sales management requires understanding client segments, product features, and marketing messages and skillful customer communication, defining, and accomplishing sales targets. Sales management fundamentals are covered in all MBA marketing courses.

Career Options After MBA Marketing: Salary

Career options after MBA Marketing is expanding in quantity and variety. Students who get their MBAs have a far better chance of finding well-paying work in their field of study. Fresh MBA graduates from the best B-schools may expect to earn between 3 and 20 LPA each year. They might expect to earn between 15 and 40 LPA if they exhibit significant knowledge and managerial abilities. Below are some popular career options after MBA Marketing with average salaries. 

Career options after MBA Marketing	Average Salary (INR)
Brand Manager	9.13 Lakhs
Public Relations Manager	8.9 Lakhs
Product Manager	15.00 lakhs
Business Development Manager	2.99 Lakhs
Advertising Manager	7 Lakhs
Media Manager	7.5 Lakhs
Sales Manager	7.50 Lakhs

Additional Skills Required for a Career after MBA Marketing

There are some additional skills that graduates in MBA marketing should possess for building a career in management. Check out the following list of skills for you to develop.

• Dedicated to collaboration and cross-functionality
• Confident and self-assured when telling stories
• Computer knowledge
• Deadline-driven
• Effective oral and written communication skills
• Adapts well to high-intensity environments
• Skills in presentation
• Managing multiple tasks and changing goals

Top Recruiters for MBA Graduates in Marketing

Skilled MBA graduates in marketing are in great demand in many organizations as each company grows. Listed below are the top companies that offer career options after MBA Marketing:

• Deloitte
• Citibank
• Mahindra
• KPMG
• HSBC
• Wipro
• Flipkart
• Amazon
• Asian Paints

Conclusion

Marketing is becoming an essential component of the operation of every firm. If you want a career in Marketing but aren't sure, this article can help you explore the best career options after MBA Marketing. Having read this, you should know that getting an MBA in a fast-growing industry benefits your professional development.

MBA graduates acquire technical and soft skills, expanding their career options after MBA Marketing. MBA graduates may choose from various professional career options after MBA Marketing depending upon interest and future goals.