MBA Marketing Syllabus and Subjects 2024
The MBA Marketing syllabus aims to provide a basic understanding of various marketing management concepts like marketing, sales & distribution, product management, brand management, etc. The syllabus is divided into 4 semesters and focuses on providing important case studies and practices related to various marketing strategies.
The subjects in MBA Marketing course will instill communication, analytical, and interpersonal skills to students, which enhances their probability of acquiring potential job opportunities. Hence, the scope of MBA in Marketing is highly extensive across the nation with many job roles such as Marketing Manager, Sales Manager, Research Specialist, etc.
Table of Contents
Semester Wise MBA Marketing Syllabus
The important subjects in the MBA Marketing syllabus encompass a comprehensive structure of subjects based on several domains of marketing and business administration. However, the MBA Marketing syllabus pdf can differ for different colleges. The subjects in MBA Marketing subjects semester wise is given below:
First-Year MBA in Marketing Syllabus
MBA Marketing subjects in 1st semester include topics based on the foundation of management along with marketing subjects. The 2nd semester MBA Marketing subjects include topics on Financial and Human Resource Management. The first-year MBA in Marketing syllabus are given below:
| Semester I | Semester II |
| Management Principles and Organizational Behaviour | Strategic Management |
| Business Environment and Law | Advance Marketing Management |
| Quantitative Methods for Management | Business Research Methodology |
| Managerial Economics | Operations Research and Management |
| Accounting for Management | Financial Management |
| Marketing Management | Human Resource Management |
| Marketing Communication | Management Control Information System |
Second-Year MBA Marketing Syllabus
MBA Marketing 3rd sem subjects include topics based on the core marketing disciplines. Students get to choose electives under the MBA Marketing 4th sem subjects. The second-year MBA in Marketing subjects are given below:
| Semester III | Semester IV |
| Consumer Behaviour | Rural Marketing |
| Industrial Marketing | Brand Management |
| Marketing Research | International Marketing |
| Logistics and Supply Chain Management | Advertising & Sales Promotion |
| Retail Management | Total Quality Management |
| Service Marketing | Customer Relationship Management |
| Electives | Electives |
| - | Project Work |
MBA Marketing Subjects
Marketing subjects within the MBA curriculum encompass essential areas like Branding, Market Research, Advertising, and Service Marketing. These subjects are categorized into core and elective courses, offering students a comprehensive foundation. Some of the MBA in Marketing subjects are given below:
MBA Marketing Core Subjects
MBA Marketing core subjects are designed to equip students with the essential knowledge and skills for astute market analysis, strategic marketing planning, brand management, and the adept implementation of diverse strategies within a corporate setting. Listed below are some of the core subjects included in the syllabus across all MBA schools in India.
- Management Concepts
- Business Environment
- Human Resource Management
- Strategic Management
- Accounting and Managerial Decisions
- Marketing Management
- Management Information Systems
MBA Marketing Elective Subjects
The MBA in Marketing syllabus provides elective subjects for each semester apart from core subjects. Students can choose their electives from the options provided to them by their institution. Some of the elective MBA in marketing subjects in this course are given below:
- Salesforce Management
- Integrated Marketing Communications
- New Product Development and Marketing
- Business Marketing Operations
- Marketing Analytics
MBA Marketing Subjects in Detail
MBA in Marketing subjects amalgamates a variety of marketing principles, types, processes, activities, and their implications that is coupled with a deep dive into management-based topics. A detailed view of some of the important subjects is given below:
| MBA Marketing Subjects | Topics Covered |
| Marketing Management | Marketing Concepts, Consumer Markets and Buying Behavior, Product Decisions, Price Decisions, Promotion Decisions |
| Strategic Management | Concepts of Strategy, Environmental Analysis and Diagnosis, Strategy Formulation and Choice, Functional Strategies, Strategy Implementation |
| Consumer Behaviour | Consumer Behaviour and Marketing Action, Environmental Influences on Consumer Behaviour, Consumer Buying Behavior, Strategic Marketing Applications |
| Retail Marketing | Retail Store Location and Layout, Planning Merchandise Needs, Communicating with the Retail Customer, Globalization and Changing Retail Formats |
| Services Marketing | Marketing of Services, Marketing Mix in Services Marketing, Strategic Marketing Management for Services, Delivering Quality Services |
| Industrial Marketing | Introduction to Industrial Markets, Strategic Industrial Marketing, Classification of Industrial Products and Services, Formulating Channel Strategies |
College-Wise MBA Marketing Syllabus
MBA Marketing syllabus may differ from college to college based on their curriculum and programme objectives. To have a better understanding of the course, students can download the MBA Marketing syllabus pdf 2024 from the university website. The subjects in MBA Marketing for top colleges are provided below:
Pondicherry University MBA Marketing Syllabus
Pondicherry University offers diverse MBA courses under the Department of Management Studies including an MBA in Marketing. Given below is the semester-wise MBA Marketing syllabus for Pondicherry University:
| Semester I | Semester II |
| Management Concepts & Organisational Behaviour | Marketing Management |
| Managerial Economics | Financial Management |
| Accounting for Managers | Operations Management and Research |
| Managerial Economics | Human Resources Management |
| Business Law and Environment | Strategic Management |
| Semester III | Semester IV |
| Consumer Behaviour | Rural Marketing |
| Marketing Research | Services Marketing |
| Industrial Marketing | Advertising & Sales Promotion |
| Logistics and Supply Chain Management | Customer Relationship Management |
| Retail Marketing | Global Marketing |
| - | Project Work/Report |
Gujarat University MBA Marketing Syllabus
Gujarat University extends a range of 13 full-time MBA courses including MBA Marketing program. The MBA Marketing course focuses on Sales and Brand Management, Marketing Research and Methodology, Marketing Strategies, etc. Listed below is a semester-wise syllabus of MBA Marketing offered by Gujarat University:
| Semester I | Semester II |
| Organisational Behaviour | Marketing Management |
| Economics for Managers | Financial Management |
| Accounting for Managers | Management Science & Methodologies |
| Managerial Communication | Human Resources Management |
| Quantitative Analysis | Economic Environment for Business |
| Semester III | Semester IV |
| Advertising and Sales Promotion Management |
Strategic Brand Management |
| Marketing Research | Services Marketing |
| Consumer Behaviour | International Marketing |
| Sales and Distribution Management | Project Work/Report |
M.J.P. Rohilkhand University MBA Marketing Syllabus
M.J.P. Rohilkhand University offers a full-time MBA Marketing course with a focus on subjects like Service Marketing, Retail Marketing, Marketing Strategies, etc. Given below is the semester-wise breakdown of MBA Marketing subjects offered at M.J.P. Rohilkhand University:
| Semester I | Semester II |
| Management Concepts | Accounting for Managerial Decisions |
| Managerial Economics | Sales Management |
| Financial and Cost Accounting | Consumer Behavior |
| Business Environment | Agricultural and Rural Marketing |
| Operations Research | Advertising Management |
| Marketing Management | Marketing Research |
| Semester III | Semester IV |
| Corporate Strategy | Strategic Management |
| Retailing | Marketing of Non-Profit Organization |
| Service Marketing and CRM | International Marketing Management |
| E-Commerce | Logistics and Supply Chain Management |
| Product and Brand Management | Management Information System |
| International Business | Project Work/Report |
Distance MBA Marketing Syllabus
Distance MBA Marketing subjects cater to those seeking flexibility, allowing them to pursue a comprehensive MBA Marketing curriculum without attending traditional classes. This approach offers elective choices, project involvement, and skill development options. Notable core subjects in the MBA Marketing distance education syllabus include:
- Accounting for Managers
- Managerial Economics
- Financial Management
- Marketing Management
- Retail Marketing
- Consumer Behavior
- Services Marketing
- Marketing Research
- Advertising Management
- International Marketing
MBA Marketing Projects
These projects inspire a deeper understanding of marketing and equip students with vital skills crucial in today's fiercely competitive business landscape. Listed below are some project topics that can serve as a starting point for MBA Marketing students to explore and conduct research in their desired area of interest.
- Impact of Social Media Marketing on Consumer Engagement
- Market Entry Strategies for International Expansion
- Consumer Perception and Brand Loyalty: A Comparative Study
- Analyzing Customer Satisfaction in E-commerce Platforms
- Role of Packaging Design in Influencing Consumer Purchases
- Marketing Strategies for Sustainability and Eco-Friendly Products
- Evaluating the Impact of Celebrity Endorsements on Brand Image
- Digital Marketing Trends and Their Impact on Consumer Behavior
- Pricing Strategies in Competitive Markets: A Case Study
MBA Marketing Course Structure
MBA in Marketing courses expand students' horizons, enhancing both domain knowledge and practical expertise. Holistic learning unfolds through seminars, skill development, certifications, and educational events. The comprehensive course structure for MBA Marketing includes:
- IV Semesters
- Core & Elective Subjects
- Internship
- Workshop
- Industrial Visit
- Seminar & Webinars
- Guest Lecture
- Projects
MBA Marketing Teaching Methodology and Techniques
MBA in Marketing subjects equips students to excel in diverse marketing roles. Beyond conventional lectures and assignments, hands-on approaches like case studies and group activities drive practical learning. MBA Marketing training methods encompass:
- Case Studies
- Collaborative Group Activities
- Research Projects
- Interactive Workshops
- Internships
MBA Marketing Reference Books
Many reference books for marketing will guide MBA Marketing aspirants towards excellence in their professional careers. Some of the books for MBA in Marketing Subjects that the students can invest in are listed below:
| Subjects | Books | Author |
| Marketing Management | Managerial Communication Strategies and Applications | Hynes, Geraldine E. |
| Oganisational Behaviour | Managing for the Future: Organizational Behavior and Processes | Ancona, Kochan, Scully, Van Maanen and Westney |
| Accounting | Managerial Accounting: An Introduction to Concepts, Methods, and Uses | Maher, Stickney, and Weil |
| Market Research | Research for Marketing Decisions | Paul E. Green, Donald S. Tull |
| Strategic Management | Business Policy, Strategy, Planning, and Management | P.K.Gosh |
Top MBA in Marketing Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Marketing Fee Structure
FAQs on MBA in Marketing Syllabus and Subjects
Q: What is the 1st year MBA Marketing syllabus?
A: The 1st year syllabus of MBA Marketing includes Managerial Economics. Business Environment and Law, Human Resource Management, etc.
Q: What are the core subjects of MBA Marketing?
A: The core subjects of the MBA Marketing syllabus are Management Concepts, Business Environment, Strategic Management, Human Resource Management, etc.
Q: What are the elective subjects in MBA Marketing?
A: A few of the elective subjects of the MBA in Marketing syllabus are Integrated Marketing Communications, New Product Development and Marketing, Marketing Analytics, etc.
Q: Is MBA in Marketing difficult?
A: No, the MBA Marketing subjects are easy to understand as there are a lot of case studies and real-life examples.
Q: What are the important books for MBA Marketing?
A: A few popular reference books include Marketing Management by Kotlar & Philip, Financial Management and Policy by Van-Horne, etc.
Q: Does the MBA Marketing syllabus include Math?
A: Yes, knowledge of mathematics and statistics is required to pursue MBA Marketing course.
