D J Academy Of Design: Courses, Facilities

Vishal Kumar

Updated on - Nov 23, 2024

DJ Academy of Design (DJAD) in Coimbatore operates under the GKD Charity Trust. The institute provides undergraduate and postgraduate programs in various disciplines, including Communication Design, Industrial Design, Service Design, and more.

D J Academy of Design Highlights

Below are the given highlights table for DJ Academy of Design:

Category	Details
Establishment	DJAD was founded in 2004 by Mr. Sanjay Jayavarthanavelu and PAR Kumar under GKD Charity Trust to address the lack of skilled designers in India.
Area	24-acre eco-friendly campus with views of the Western Ghats, 18 km from the city.
Location	DJ Academy of Design, Coimbatore Pollachi Road, Othakkalmandapam, Coimbatore - 641032, Tamil Nadu, India.
AFFILIATIONS / COLLABORATIONS	Alagappa University, WDO, ADI
City Highlights	Known as “Manchester of South India” and “Detroit of Tamil Nadu,” Coimbatore is an industrial hub with 25,000+ industries, pleasant climate, and a strong educational ecosystem.
Courses Offered	- B.Des.: Communication, Industrial, UX, Animation & Film Making, Interior Design
Courses Offered	- M.Des.: Communication, Industrial Design
Key Features	- Residential facilities with hostels, gyms, and amenities
	- Green and serene campus
	- Industry visits and collaborations with studios like Elephant Design, Lemon Design
Cultural Activities	Encourages festivals, music, dance, and traditional crafts collaborations (e.g., Palm Leaf weaving, Stone carving) via Craft Council of Tamil Nadu.
Resources	- Library with digital resources
	- Media Lab with professional post-production tools
	- Workshops with hand tools and machines
	- Creative studios with Wi-Fi access
Learning Culture	Immersive learning with clubs, cultural events, competitions, and patent opportunities.
Rankings	Ranked 18th (2023) and 13th (2022) by IIRF among design colleges in India.
Student Achievements	Awards include Red Dot Design Award, SOTA Catalyst Awards, Taiwan International Student Design finalist.
Counseling	On-campus mental well-being support for academic, personal, and stress-related issues.
Website	https://www.djad.in/

D J Academy of Design Courses & Fees

D J Academy Design offers UG and PG courses in the discipline of Communication Design, Industrial Design, Service Design, and many more courses. In the table given below are the mentioned courses along with the specialization.

Course	Fees	Eligibility
B.Des. Communication Design Industrial Design User Experience Design Animation & Film Making Interior Design	₹4.23 Lakhs (1st Year Fees)	Candidates must have successfully completed the 12th standard or its equivalent from any stream, recognized by State Boards or Central Boards (such as CBSE, ICSE, etc.), with a minimum aggregate of 50% marks. Alternatively, candidates who have completed a three-year Diploma with 50% aggregate marks (after 10th Std) from any stream, from an institution recognized by AICTE/State Govt., are also eligible. Those currently appearing for or have completed these qualifying examinations before July of the year of admission to B.Des. can apply. The candidate’s age should not exceed 22 years as of 31st July in the year of application.
			M.Des. Communication Design Industrial Design	₹4.64 Lakhs - 5.14 Lakhs (1st Year Fees)	Possess an undergraduate degree of minimum 3 years duration in any specialization with a minimum of 50% aggregate marks. Hold a full-time diploma of minimum 4 years duration in Design / Fine Arts / Applied Arts / Architecture with a minimum of 50% aggregate marks, following from any university or institute recognized by law in India. Condition: Applicants must have passed, appeared for, or be appearing for the Diploma examinations before July of the year of admission. Age Requirement: Applicants should be more than 20 years of age and less than or equal to 25 years of age as of 31st July of the year of applying.

DJ Academy of Design Placement

DJAD features a dedicated placement cell that serves as a bridge between industry and academia. The institute conducts a range of in-house and external training programs to enhance students' employability. It also organizes pre-placement talks, competitions, studio and industrial visits, workshops, and more.

Major Recruiters.

Titan Industries

Nilkamal

Aditya Birla Group

Asian Paints

Airtel

Axis Bank

Colgate Palmolive

Bosch

HCL

Ernst & Young

Hindustan Copper Limited (HCL)

Schneider Electric

Infosys

Highest Package	Rs 7 LPA
Average Package	Rs 4.20 LPA.

DJ Academy of Design Scholarships

DJAD offers a limited number of scholarships to eligible students starting from their second year, adhering to the following guidelines:

Only DJAD students with a total family income of less than INR 10 lakh per annum are eligible to apply.
Applicants must submit the “Form-16” of both parents along with the application form.
Among students meeting the income criteria, scholarships will be awarded to the most deserving and financially needy candidates based on their attitude and academic performance.
The scholarship will cover 80% of the tuition fees.

Note:

The decision of the scholarship committee will be final and binding.

Students found submitting false information or documents will face expulsion, and any granted scholarship amount will be recovered with interest.

D J Academy of Design Eligibility Criteria

Candidates willing to take admission in the UG and PG courses need to be eligible for the course. Below are the given courses along with the eligibility criteria.

Course	Eligibility Criteria
B.Des	10+2 from any stream and obtained a valid score in the entrance exam conducted by DJAD.
M.Des	Graduation or Diploma in Design/ Fine Arts/ Applied Arts/ Architecture and obtained a valid score in CEEB.

DJ Academy of Design Admission

Admission Procedure

Register: Begin by registering on the admissions portal.
Complete Application: Fill out the online application form, pay the application fee, and submit it.
Confirmation: A confirmation email will be sent to your registered email address.
Portfolio Submission: Upload your portfolio.
Next Steps: Shortlisted candidates will be notified via email with details about DEED 24 and the personal interview.

Undergraduate (UG) Admissions

Gain admission to our Undergraduate Programme based on:

Academic Performance: Your 10+2 scores.
Entrance Exam: DJAD Entrance Exam on Design.
Creative Exchange: Showcase your creative ideas during the personal interview.

Portfolio Submission:
Share your creative journey with our selection panel by presenting a Work Portfolio. This can include drawings, paintings, photographs, films, craftwork, projects, or any artistic work that highlights your creativity.

For those appearing for their 10+2 exams in March/April, early admissions are possible. While the interview is a critical step, it’s your creativity that truly defines your selection.

Postgraduate (PG) Admissions

Enrollment into our Postgraduate Programme is based on:

Academic Performance: Scores from your Undergraduate examination.
Entrance Exam: DJAD Entrance Exam for Design.
Interview: Personal interview conducted at DJAD, Coimbatore.

Assessment:
The DEED 2024 and personal interview evaluate your design aptitude, focusing on skills such as Sketching, Visualization, Creativity, and Problem-solving.

Portfolio Presentation:
Applicants must present a Work Portfolio that showcases their creative pursuits, including drawings, paintings, photographs, films/videos, craftwork, projects, or models.

Please note: Participation in the interview is a necessary step but does not guarantee admission.

DJ Academy of Design Rankings

In the 2023 IIRF rankings, DJAD Design secured the 18th position among 40 design colleges in India, compared to its 13th position out of 39 colleges in 2022.

Affiliations/Collaborations: Alagappa University, WDO, ADI.