BBA MBA Integrated Course Syllabus and Subjects 2024
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BBA MBA subjects are divided into core and elective subjects that focus on equipping the students with a comprehensive understanding of Marketing Management, Finance Management, Operations Management, etc. The core subjects include Business Communication, Financial Management, Information Technology for Business, etc.
The BBA MBA integrated course syllabus is divided into ten semesters that span 5 years and includes core concepts devoted to understanding business operations and management functions. Apart from the core subjects, students can also choose electives based on their area of specialization such as Business Research Methods, Audit and Taxation, etc.
BBA MBA course structure involves a combination of traditional and practical teaching methods that include project-based learning, workshops, seminars, presentations, etc. The course equips students with Analytical Skills, Strategic Thinking, Business Decision Making, etc that enable them to work in BBA MBA jobs such as Corporate Strategist, Financial Analyst, Marketing Executive, etc.
Table of Contents
BBA MBA Subjects
The BBA MBA integrated course subjects focus on imparting knowledge related to the business administration foundation and management concepts. BBA MBA subjects cover topics such as Demand Concept, Production and Cost Concept, Market Structure and Pricing, Market Segmentation, etc.
Given below are the year-wise BBA MBA subjects and the topics covered in each:
First-Year BBA MBA Subjects
The BBA MBA 1st year subjects focus on topics such as Organizational Behaviour, Planning, Staffing, Marketing Principles, etc to provide students with a strong foundation in business administration concepts.
Listed below are the BBA + MBA subjects 1st year and the topics covered:
|
Subject |
Topics Covered |
Type of Subject |
|
Principles of Management |
Planning, Organising, Staffing, Emerging Issues in Management |
Core |
|
Business Communication |
Report Writing, Business Letters, Negotiation, Group Discussions |
|
|
Business Economics |
Demand Concept, Elasticity of Demand, Production and Cost, Budget Line, Market Structure |
|
|
Environmental Studies |
Ecosystem, Biodiversity, Natural Resources, Global Issues, Legislation |
|
|
Organizational Behaviour |
Group Dynamics, Management of Change, Organizational Culture |
|
|
Principles of Marketing |
Market Segmentation, New Product Development, Pricing Decisions |
|
|
Accounting for Manager |
Financial Accounting, Financial Statement and Analysis, Indian Accounting Standards |
|
|
Basic Computer Skills |
Introduction to Input Devices, Information Systems, Word Processing |
Second-Year BBA MBA Subjects
BBA MBA 2nd year subjects cover topics such as Labour Management, Human Resources, Financial Management, Capital Management, etc. Listed below are the semester-wise BBA MBA integrated subjects for 3rd and 4th sem and the topics covered:
|
Subject |
Topics Covered |
Type of Subject |
|
Financial Management |
Concept of Time Value of Money, Capital Management, Receivable Management |
Core |
|
Information Technology for Business |
Introduction to Information Systems, Multimedia Concepts, Security Issues |
|
|
Human Resource Management |
Acquiring Human Resources, Developing Human Resources, Labour Management |
|
|
Business Law |
Law of Contracts, Negotiable Instruments, Companies Act, Consumer Protection Law |
|
|
Business Statistics |
Measures of Central Tendency, Skewness, Correlation and Regression |
|
|
E-Business |
Technology Infrastructure, Business Application, Payments and Security, Legal and Privacy Issues |
|
|
Communication Skills |
Effective Listening, Writing and Reading, Visual Communication |
Skill Enhancement Course |
|
Technical Writing |
Resume Writing, Digital Writing, Writing Technical Documents, Preparation of Digital Documents |
|
|
Leadership and Management Skills |
Effective Decision Making, Self Management Skills, Interpersonal Competence |
|
|
Data Analysis |
Importance of Data, Data Analysis Techniques with Advanced Excel |
Third-Year BBA MBA Subjects
The BBA MBA 3rd year subjects involve topics such as Business Ethics, Corporate Management, Concepts of Taxation, etc, Given below are the semester-wise BBA MBA 3rd year subjects:
|
Subjects |
Topics Covered |
Type of Subject |
|
Business Research Methods |
Marketing Research, Sources of Data, Measurement and Scaling, Sampling |
General Elective |
|
Management Audit and Taxation |
Audit of the Management Processes and Functions, Corporate Development |
Discipline Specific Elective |
|
Cost Accounting |
Elements of Cost, Methods of Costing, Marginal Costing Technique |
|
|
Financial Markets & Systems |
Structure of Financial Systems, Primary and Secondary Market, Leasing and Hiring |
|
|
Entrepreneurship Development |
Small, Micro and Medium Scale Enterprises, Venture Capital Financing |
|
|
Financial Planning |
Investment Planning, Risk Analysis, Tax Planning, Retirement Planning |
|
|
Data Mining |
Classification Technique, Association Analysis, Cluster Analysis, Data Mining Application |
Fourth-Year BBA MBA Subjects
The 4th year BBA MBA subjects cover advanced topics related to business administration and management such as the Indian Financial System, Budgeting, Business Regulations, etc. Listed below is the semester-wise 4th year BBA MBA subjects:
|
Subjects |
Topics Covered |
Type of Subjects |
|
Business Environment & Policy |
Indian Financial Systems, Economic Policies of India, Union Budget, Economic Survey |
Core |
|
Management Accounting and Control |
Management Control, Responsibility Accounting, Activity-based Costing |
|
|
Technology and Business |
Technology Development, Technology Transfer, Technology Absorption |
|
|
International Business |
Global Business, Business Regulations, Multilateral Agreements |
|
|
Hospitality Management |
Hotel Industry, Travel Industry, Cost and Travel, Marketing Strategies |
|
|
Total Quality Management |
Tools and Techniques of TQM, Six Sigma, TQM in the Service Sectors |
|
|
Operations Research |
Linear Allocation, Programming Model, Networking Model, Competitive Strategy |
|
|
Corporate Social Responsibility |
CSR and Development, CSR Strategy and Leadership, Ethics and Corporate Behaviour |
|
|
Supply Chain Management |
Supply Chain Structure, Role of Transportation, Information Technology in SCM |
|
|
Project Management |
Project Formulation, Project Appraisal, Project Financing and Evaluation |
|
|
Mobile Commerce |
Mobile Commerce Application, Mobile Commerce Technologies, Wireless Application Development, Cellular Systems |
Open Elective |
|
Innovation Management |
Managing R&D Projects, Effective Research and Development, Innovation Management in Organisations |
Fifth Year BBA MBA Subjects
The BBA MBA 5th year subjects included topics such as Strategy Implementation, Trademarks, Contracts, Global Business Management, etc. Given below are the 5th-year BBA MBA subjects and the topics covered:
|
Subjects |
Topics Covered |
Type of Subjects |
|
Business Process Reengineering |
Managing Process Flow, Implementation Process, ERP and BPR |
Core |
|
Operations Management |
Range Capacity Planning, Service Management, Material Management, Stores Management |
|
|
Business Models |
Business Models Analysis, Design and Implementation |
|
|
Strategic Management |
Environmental Appraisal, Strategy Formulation, Alternative Strategies |
|
|
Intellectual Property Rights |
International Protection of IPR, Patents, Copyrights and Trademarks, Legal Aspects of IPR |
|
|
Investment Management |
Fixed Income Securities, Common Stocks, Portfolio Theory and Evaluation |
Discipline Specific Elective |
|
International Finance |
Foreign Exchange Market, Exchange Rate Determination, Multinational Corporate Decisions |
|
|
Banking & Insurance |
Banking Funds, Regulation and Innovation in Banking, Life Insurance and General Insurance |
|
|
Financial Derivatives |
Future Contracts, Swaps, Finance Derivatives in India, Stock Index Futures |
Semester-Wise BBA MBA Syllabus
The BBA MBA integrated syllabus structure may vary depending on the college or university. However, the concepts remain the same. To view a particular college syllabus, candidates can visit the college's official website and download the BBA MBA Syllabus 2024. Given below is the detailed semester-wise integrated MBA syllabus
BBA MBA 1st Year Syllabus
The 1st year BBA MBA syllabus focuses on enriching the students with the basic foundation of business administration and management strategies and covers subjects such as Principles of Management, Marketing Principles, Business Communication, etc.
Listed below is the BBA MBA 1st sem and 2nd sem syllabus:
|
Semester-I |
Semester-II |
|
Language-I |
Language-II |
|
English-I |
English-II |
|
Principles of Management |
Organisational Behaviour |
|
Business Communication |
Principles of Marketing |
|
Business Economics |
Accounting for Manager |
|
Environmental Studies |
Basic Computer Skills |
BBA MBA 2nd Year Syllabus
The 2nd year BBA MBA syllabus focuses on subjects such as Human Resource Management, Business Statistics, Business Law, etc. Given below is the 3rd and 4th sem BBA MBA syllabus:
|
Semester-III |
Semester-IV |
|
Language-III |
Language-IV |
|
English-III |
English-IV |
|
Financial Management |
Business Law |
|
Information Technology for Business |
Business Statistics |
|
Human Resource Management |
E-Business |
|
Skill Enhancement Course-I |
Skill Enhancement Course-III |
|
Skill Enhancement Course-II |
Skill Enhancement Course-IV |
|
- |
Internship |
BBA MBA 3rd Year Syllabus
The BBA MBA 3rd year syllabus includes skill enhancement courses and elective subjects such as Cost Accounting, Financial Planning, Entrepreneurship Development, etc. Listed below is the BBA MBA 5th and 6th-semester syllabus:
|
Semester-V |
Semester-VI |
|
Language-IV |
Discipline Elective-I |
|
English-IV |
Discipline Elective-II |
|
General Elective-I |
Discipline Elective-III |
|
Discipline Elective-I |
Project and Viva Voce |
|
Discipline Elective-II |
- |
|
Discipline Elective-III |
- |
BBA MBA 4th Year Syllabus
The BBA MBA 4th year syllabus focuses on advanced subjects related to finance, budgeting and business management such as International Business, Business Policy, Total Quality Management, etc. Given below is the 7th and 8th semester BBA MBA syllabus:
|
Semester-VII |
Semester-VIII |
|
Business Environment & Policy |
Total Quality Management |
|
Management Accounting and Control |
Operations Research |
|
Technology and Business |
Corporate Social Responsibility |
|
International Business |
Supply Chain Management |
|
Hospitality Management |
Project Management |
|
Open Elective-I |
Open Elective-II |
|
Seminar Presentations |
Case Presentations |
|
- |
Internship |
BBA MBA 5th Year Syllabus
The BBA MBA 5th year syllabus covers subjects such as Business Models, Intellectual Property Rights, Copyrights and Trademarks, etc. Below is the BBA MBA 9th and 10th semester syllabus:
|
Semester-IX |
Semester-X |
|
Business Process Reengineering |
Strategic Management |
|
Operations Management |
Intellectual Property Rights |
|
Business Models |
Discipline Elective-I |
|
Discipline Elective-I |
Discipline Elective-II |
|
Discipline Elective-II |
Project Work |
|
Project Work Synopsis |
Viva Voce |
BBA MBA Dual Degree Course Structure
The curriculum for this course is a bit different as it includes both the under and postgraduate studies. Projects, internships, skill development programs, and internal evaluations are essential components of the course. The general course structure for the BBA MBA Dual Degree is as follows:
- X Semesters
- Core Subjects
- Elective Subjects
- Research Project
- Internship
- Affiliation Program
BBA MBA Dual Degree Teaching Methodology and Techniques
The Bachelor of Business Administration MBA Dual Degree syllabus in India takes into account top-class coaching and teaching methods.
Interactive classroom sessions, team activities, and class participation are highly associated with the training module along with seminars, corporate events, industrial training, and placement preparatory programs.
The general training methods and techniques are listed below:
- Project Submission
- Conceptual Learning
- Classroom-Based Teaching
- Seminars
- Talk on Scope
- Study Abroad Opportunities
BBA MBA Integrated Course Projects
Projects under the BBA MBA Dual Degree are assigned to students in order to provide adequate industry exposure. These projects help students to gain hands-on experience and acquire the course outcome pragmatically. Some popular project topics under the BBA MBA Dual Degree are given below:
- A study on sustainable business models across consumer internet startups in India.
- A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade
- A study on risk management and portfolio management of investors in the equity segment
- Impact of GST on the fast-moving consumer goods sector in India
BBA MBA Dual Degree Reference Books
The reference books for BBA MBA are available to students in the form of paperbacks and PDF formats from many authors and publications. These books help students obtain additional knowledge apart from the contents covered in the BBA MBA curriculum.
Some of the best reference books for BBA MBA are given below:
First-Year BBA MBA Books
Listed below are the BBA MBA first-year books for students reference:
|
Books |
Author |
Topics Covered |
|
Fundamentals of Management |
Robbins, S. P., & DeCenzo, A. D. |
Introduction to Management, Planning, Organising, Managerial Challenges |
|
Economics International |
Lipsey and Crystal |
International Trade Theory and Policy, Exchange Rate Systems, International Monetary Systems |
|
Business Communication for Managers |
Penrose, Rasberry and Myers |
Technology in Communication, Business Communication Strategies, Interpersonal Communication |
|
Organisational Behavior |
Afsaneh Nahavandi |
Organisational Culture, Motivation, Leadership, Change and Innovation |
Second-Year BBA MBA Books
Listed below are the BBA MBA 2nd year books for students reference:
|
Books |
Author |
Topics Covered |
|
Human Resources |
Bernandin H. John |
Strategic Human Resource Management, Equal Employment Opportunity, Talent Acquisition |
|
Financial Management |
M.Y Khan and Jain |
Time Value of Money, Risk and Return, Valuation of Bonds and Stocks |
|
Information Technology for Management |
Turban, McLean, Wether |
Business Intelligence, Information Security and Privacy, E-Commerce Strategies |
|
Leadership and Management Skills |
V.Sudha, A Patrick, Maria Pavitra |
Conflict Resolution and Negotiation, Ethical Leadership, Change Management |
|
Legal Aspects of Business |
Ravindra Kumar |
Intellectual Property Law, Consumer Law, Contract Law |
Third-Year BBA MBA Books
Listed below are the 3rd year BBA MBA books along with topics covered:
|
Books |
Author |
Topics Covered |
|
Marketing Research |
G.C. Beri |
Sampling Techniques, Pricing Research, Market Segmentation |
|
Corporate Responsibility |
Blowfield, Michael, and Alan Murray |
Corporate Social Responsibility, CSR Strategy, Sustainability Reporting and Metrics |
|
Direct Taxes |
Gaur and Narang |
Deductions from Gross Total Income, Individual Tax, Taxation of Firms |
|
Cost Accounting |
Jawahar Lal |
Activity-Based Costing, Budget Control, Marginal Costing |
Fourth Year BBA MBA Books
Listed below are the BBA MBA 4th year books for students reference:
|
Books |
Author |
Topics Covered |
|
Business Environment |
Justin Paul |
Socio-Cultural Environment, Emerging Trends in Business Environment, Global Environment |
|
Managerial Accounting |
Garrison, Noreen and Brewer |
Capital Budgeting Decisions, Cost Allocation, Cash Flow Statements |
|
Management of Technology Transfer & Development |
Sharif Nawaz |
Managing Research and Development, Strategic Alliances and Joint Ventures |
|
Multinational Management- A Strategic Approach |
John B. Cullen |
International Human Resource Management, Political Risk and Government Relations |
Fifth Year BBA MBA Books
Listed below are the final year BBA MBA books for students reference:
|
Books |
Author |
Topics Covered |
|
Reengineering in Action |
Chan Meng Khoong |
Implementing Reengineering Projects, Understanding Business Processes, Business Process Engineering |
|
Operations Management |
Stevenson J. William |
Total Quality Management, Supply Chain Management, Operations Planning |
|
International Finance |
Levi M |
Foreign Exchange Markets, Exchange Rate Determination, Capital Budgeting |
|
CRM: Concepts and Technologies |
Francis Buttle |
CRM Strategy Formulation, Customer Analysis, Business Intelligence |
Top Management Entrance Exams
Exam Date: May 19, 2024
FAQs
What are the main subjects in the BBA MBA integrated course syllabus?
The core subjects include Principles of Management, Business Economics, Management Accounting, Business Mathematics, etc.
Does BBA MBA require Maths?
No, Maths is not mandatory for BBA MBA integrated course, however foundational knowledge of the subject is needed in order to understand the topics related to Accounting.
What does the course curriculum of BBA+MBA include?
The BBA+MBA program incorporates live projects, internships, industrial visits, interaction with industry professionals, and case studies. This allows students to gain exposure and study several areas of business administration.
When can I choose a BBA MBA specialisation?
Students can pick their choice of specialisation typically after the 4th or 5th semester of the BBA MBA integrated course.
What are the elective subjects in the BBA+MBA syllabus?
Some of the elective subjects are Industrial Marketing, Principles of Sales Management, Employee Relations, etc.
How is the BBA MBA syllabus assessed?
The BBA MBA students are assessed based on the scores obtained in the semester examinations, internal assessment, project and viva.
How are practical skills developed in a BBA MBA program?
The practical skills are developed through seminars, workshops, industry exposure, internship and project work.
Does the BBA MBA syllabus include a capstone project or a thesis?
No, the integrated MBA syllabus does not have any capstone project or thesis requirement.