MBA Finance and Marketing Syllabus and Subjects 2024

Duration: 2 Years
Avg Fees: ₹12K - 12 LPA
Sakshi Chaudhary
Sakshi Chaudhary

MBA Finance and Marketing syllabus is divided into four semesters consisting of core and elective subjects focusing on principles of marketing and financial management. The course consists of a capstone or research project where students integrate the concepts of both disciplines and understand their application in the industry.

The MBA Finance and Marketing course helps students develop knowledge of advanced concepts such as valuation techniques, marketing analytics, capital budgeting, brand equity, etc. The concepts help students to get employment in various industries such as e-commerce, retail, financial and banking services, etc.

Table of Contents

Semester Wise MBA Finance and Marketing Syllabus

The MBA in Finance and Marketing syllabus includes fundamental and advanced concepts related to strategic business planning, financial market challenges, pricing strategies, brand positioning, etc. Below listed is the MBA Finance and Marketing syllabus semester-wise:

First-Year MBA Finance and Marketing Syllabus

The MBA in Finance and Marketing syllabus in the first year deals with the study of business fundamentals, marketing management, financial instruments, etc. The following table contains the MBA Finance Marketing subjects for the first year: 

Semester I

Semester II

Financial Analysis and Reporting

Consumer Research

Managerial Economics

Indian Financial System

Business Communication

Financial Markets

Financial & Management Accounting

Human Resource Management Concepts

Organizational Behaviour

Business Policy and Strategic Management

Also, Check: Top Reasons to Pursue an MBA

Second-Year MBA Finance and Marketing Syllabus

The MBA in Finance and Marketing second-year syllabus aims at more industry exposure and experiential learning through internship and project work. The following table contains the MBA Finance and Marketing syllabus for the second year: 

Semester III

Semester IV

Summer Internship Program

Behavioural Finance

Advertising and Sales Promotion

Organization Structure and Design

Customer Relationship Management

Global Marketing Strategies

Fundamentals of Operation Research

Services Marketing

Concepts and Theories of Wealth Management

Open Elective

Principal of Public Relations

Project Report

Open Elective

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Practical Subjects/ Topics in the Second-Year MBA Marketing and Finance Syllabus

  • Marketing Analytics Advanced Tools and Techniques
  • Mergers and Acquisition Case Studies

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MBA Fees in India

MBA Marketing and Finance Subjects

The MBA Marketing and Finance subjects are divided into core and elective subjects with basic and advanced course topics. The subjects are designed with the objective to understand global finance, marketing perspectives, and recent developments in the field. Below listed are MBA Finance and Marketing core and elective subjects:

Core MBA Marketing and Finance Subjects

The MBA Finance and Marketing core subjects aim at understanding different business strategies used in dynamic environments from marketing and finance perspectives. Given below are the core topics of the MBA Finance and Marketing syllabus:

  • Principles of Public Relations
  • Fundamentals of Managerial Finance
  • Business Research Methods
  • Managerial Economics
  • Financial Analysis and Reporting
  • Business Communication
  • Fundamentals of Marketing Management

MBA in Finance and Marketing Elective Subjects

MBA Finance and Marketing elective subjects can be opted by students as per their choice of interest and domain expertise. Given below are the elective topics in the MBA in Finance and Marketing course:

  • Strategies Used in Entertainment Marketing
  • Marketing Analytics
  • Salesforce Management
  • Private Venture and Equity
  • Real Estate Finance Strategies and Investment
  • International Marketing/Business Strategies

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MBA Finance and Marketing Subjects In Detail

The MBA Marketing and Finance subjects cover aspects of financial markets, effective branding, promotion strategies, and recent trends in the industry. Below listed are a few MBA Finance Marketing subjects in detail and their topics:

MBA Finance and Marketing Subjects

Topics

Managerial Economics

Demand Analysis and Forecasting, Production Theories, Market Equilibrium, Market Structure, etc.

Financial Markets

Bond Markets, Types of Financial Markets, Financial Market Regulations, Investment Strategies, etc.

Wealth Management

Financial Planning, Asset Allocation, Global Wealth Management Theories, Financial Planning, etc.

B2B Marketing 

B2B Buyer Behaviour, Channel Partner Management, Lead Generation Strategies, Pricing Strategies, etc.

College-Wise MBA Finance and Marketing Syllabus

The syllabus for MBA Marketing and Finance course may differ based on different college curriculum structures but the main outcome of the course remains the same to make students understand the effectiveness of marketing and sales strategies in businesses. Below listed are college-wise MBA in Finance and Marketing syllabus:

Sharda University MBA Marketing and Finance Syllabus

Sharda University offers an MBA in Marketing and Finance as a dual specialization with a focus on making students equipped with concepts like finance budgeting, analysis, advertising, etc. Below mentioned is the Sharda University MBA Finance and Marketing syllabus:

Semester I

Semester II

Human Resource Management Concepts

Fundamentals of International Marketing

Marketing Concepts

Corporate Finance

Fundamentals of Strategic Management

Managerial Accounting

Organisational Behaviour

Research Methodology

Quantitative Techniques Uses in Businesses

Consumer Behaviour

Fundamentals of Marketing Management

Fundamentals of Production and Operations Management

Cross-Cultural Management Theories

Operation Research Theories

Semester III

Semester IV

Summer Internship Program

Fundamentals of CRM

Business Legal Aspects

Global Marketing Strategies

Brand Management Concepts

Financial Derivatives 

Fundamentals of Sales and Distribution Management

Global Financial Management

Financial Concept Application in Project Management

Elective-II

Elective-I

Project Report/Viva

CMS Business School MBA Finance and Marketing syllabus

The CMS Business School focuses on providing a practical understanding of finance and marketing strategies, as more than 20% of classes are conducted by industry experts. Below listed is the CMS Business School MBA Finance and Marketing syllabus:

Semester I

Semester II

Economics for Business

Fundamentals of HRM

Business Communication

Managerial Finance

Laws in Business

Indian Policies and Reforms

Strategic Management

Fundamentals of Financial Markets

Fundamentals of Marketing Management

Fundamentals of Operation Research

Financial Reporting and Analysis

Understanding Indian Financial Management System

Elective-I

Elective-II

Semester III

Semester IV

Summer Internship

Concepts of Investment Banking

Research Methodology

Global Marketing Strategies

Fundamentals of Wealth Management

Service Marketing

B2B Marketing Concepts

Portfolio Management

Concepts of Sales and Distribution Management

Fundamentals of Behavioral Finance

Skill Enhancement Course

Project Report

MBA in Finance and Marketing Project Topics

MBA Finance and Marketing subjects cover important projects that are an integral part of the studies to understand the practical application of branding, promotion strategies, portfolio management for investors, etc. Some of the popular research projects are listed below:

  • Project Report On The Importance Of Consumer Buying Behavior.
  • Study The Various Marketing Strategies Of Business To Consumer (B2c) On Social Media Platforms.
  • Study The Evolution Of The Modern Indian Retail Market.
  • Project On The Study Of Consumer Satisfaction.
  • Study on Risk Management and Hedging Techniques

Also, Check: MBA Project Topics

MBA in Finance and Marketing Course Structure

The course structure of MBA Finance and Marketing consists of experiential learning, practical projects, corporate capstone projects, etc. The course structure may differ from college to college based on the program objective. Below mentioned is the common course structure followed by colleges for MBA Finance and Marketing courses:

  • IV Semesters
  • Core and Elective Subjects
  • Project Submission
  • Internship or Capstone Project
  • On-the-Job Training

MBA in Finance and Marketing Teaching Methodology and Techniques

The MBA Finance and Marketing course is a mix of theoretical and practical concepts. The aim of the teaching methodologies is to develop critical thinking learning and encourage active learning through role plays, interactive workshops, etc. Below listed are teaching methodologies and techniques used in the MBA Finance and Marketing course:

  • Problem-Based Learning
  • Research Projects
  • Internships and Practicals
  • Guest Webinars
  • Field Visits
  • Case Studies

MBA in Finance and Marketing Books

MBA in Finance and Marketing subjects books can be used by students as reference materials to understand financial and marketing theories in detail with their evolution. Below listed are a few important books for the MBA Finance and Marketing course:

Books 

Topics Covered

Author 

Corporate Finance

Financial Statement and Cash Flow, Discounted Cash Flow Valuation, Risk and Return, etc.

Jonathan Berk and Peter DeMarzo

Financial Management

Time Value of Money, Cost of Capital, Inventory Management, etc.

Prasanna Chandra

Global Marketing Management

Global Cultural Environment, Global Marketing Strategies, Global Market Entry Strategies, etc.

Warren J. Keegan and Mark C. Green

Retail Management

Merchandising, Types of Retail Stores, Retail Marketing Strategies, etc.

Swapna Pradhan

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FAQs on MBA in Finance and Marketing Syllabus and Subjects

Q: What is the MBA Finance and Marketing syllabus?

A: MBA Finance and Marketing syllabus includes topics like financial budgeting, risk analysis, financial markets, pricing strategies, etc.

Q: What are the important subjects in MBA Finance and Marketing second year?

A: The MBA in Finance and Marketing subjects in the second year include financial statement analysis, mergers and acquisitions, portfolio management, digital marketing strategies, etc.

Q: Which are the important books for MBA Finance and Marketing courses?

A: Some of the important books for MBA finance and marketing courses include Digital Marketing by Satish K Batra, Financial Derivatives by Ravi M. Kishore, Marketing Research by Nargundkar, etc.

Q: What are the elective subjects in the MBA Finance and Marketing course?

A: The elective subjects in MBA Finance and Marketing course include advanced corporate valuation, retail and store management, investment banking, etc.

Q: Is Mathematics required for MBA Finance and Marketing courses?

A: Yes, proficiency in mathematical concepts helps students understand marketing analytics, financial statements, conduct market research, etc.

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