MBA in Finance and Marketing: Course Details, Eligibility, Fees, Admission, Colleges, Scope

Shristi T

The MBA in Finance and Marketing is a postgraduate course that deals with the in-depth study of financial management and strategic marketing concepts used to effectively manage financial resources and improve brand positioning. The course also equips students with knowledge of technical tools and software like Google Analytics, data visualization software like Power BI, market research software like SPSS, etc.

To be eligible candidates must hold a bachelor's degree with a minimum aggregate of 50%, relaxations of 5% are offered for the reserved category candidates. Along with qualifying for entrance examinations like the CAT, GMAT, MAT, etc. The average MBA in Marketing and Finance fees range from INR 45,000 to INR 3 LPA. Graduates may pursue positions such as Financial Analyst, Marketing Manager, Product Strategist, etc., with average salary ranging between INR 3 -17 LPA (Source: Payscale).

About MBA in Finance and Marketing Course

MBA in Finance and Marketing is a two-year course that falls under the umbrella of MBA courses. Under the MBA Finance and Marketing syllabus, students delve into core subjects like Financial Management, Marketing Principles, and Business Communication. Progressing through areas such as Investment Analysis, Brand Management, and Strategic Marketing amplify their expertise. 

The MBA in Marketing and Finance program bridges the gap between fundamental financial understanding and specialized marketing management expertise. Students develop a broad skill set that includes financial analysis, marketing strategy, leadership, effective communication, and a global business perspective. 

MBA in Finance and Marketing Eligibility Criteria 

The eligibility criteria for MBA in Finance and Marketing programs vary per institution, however, they generally include the following important features that candidates must achieve:

• Candidates should have a bachelor's degree in BCom, BBA, BA, or any related degree with a minimum of 50% marks for the unreserved category and 45% marks for the reserved category. The students are also required to pass entrance exams like CAT, MAT, CMAT, etc.
• Students in their final year of bachelor's degree studies are also able to apply on a provisional basis.
• There is no minimum age limit to enroll in the course.

Why Choose an MBA Finance and Marketing Course?

An MBA in Finance and Marketing not only positions students for success but empowers them to contribute significantly to dynamic industries and secure a future brimming with growth and opportunities. Listed below are some reasons why you should choose an MBA in Finance and Marketing program:

• High Employability: With a 45% employability rate for both financial analysts and business analysts, an MBA in Finance and Marketing offers a robust career launchpad.
• Thriving Retail Sector: India's burgeoning retail sector is projected to scale to US $1.5 trillion by FY 2030, potentially creating over 25 million new job opportunities.
• Integrated Decision-Making: A comprehensive grasp of finance and marketing facilitates holistic decision-making, merging fiscal insights with market dynamics.
• Impressive Placement Records: Premier business schools showcase a remarkable 100% placement rate for MBA in Finance and Marketing graduates, achieving the pinnacle of a 42 LPA highest CTC.
• Inventive Approaches: The convergence of finance and marketing fuels innovative strategies, enabling the development and execution of distinctive business plans.

Also, Check: Top Reasons to Pursue an MBA

MBA Finance and Marketing Admission Process 2023

Admission to MBA programs in Finance and Marketing can be obtained through both online and offline processes. The usual step-by-step admission approach and selection structure used by colleges and institutions for MBA in Marketing and Finance admissions is outlined below:

• Step 1: Research institutes for your preferred MBA in Finance and Marketing program, taking into account specialism, reputation, faculty, facilities, and placement prospects. 
• Step 2: Examine the eligibility conditions, such as educational credentials and required marks. 
• Step 3: Prepare for and take the necessary entrance examinations (e.g., CAT, MAT). 
• Step 4: Complete the online/offline application form with the necessary information and documentation. 
• Step 5: Institutes may shortlist candidates based on exam results and academic performance, which will be followed by a GD and PI round. 
• Step 6: In certain courses, a GD to examine communication skills is followed by a PI to measure knowledge and motivation.

Following the completion of the selection process, institutes compile a merit list based on numerous criteria. Successful candidates will then be admitted to the MBA in Marketing and Finance course. Candidates who receive admission offers must accept them within the timeframe specified. They must pay the required course fees in order to be admitted.

Read More on MBA Admission Process

MBA in Finance and Marketing Entrance Exams 

Depending on the institution, MBA in Finance and Marketing admission may be merit-based or entrance-based. Certain institutes hold their own entrance tests for MBA admissions evaluating students based on their ability and topic knowledge. Several universities accept nationally recognized entrance exams like the CAT, MAT, XAT, or CMAT, as well as entrance exams geared to certain MBA subjects like finance and marketing.

The table below shows some common entrance exams for MBA in Finance and Marketing courses:

Top MBA in Finance and Marketing Colleges with Fee Details

There are various private and government colleges offering MBA in Finance and Marketing course such as Jain University, SIDTM, Poornima University, etc., with an average fees ranging between INR 45,000 - 3 LPA. The table below presents a compilation of top universities in India that offer MBA in Marketing and Finance degree:

MBA in Finance and Marketing Syllabus and Subjects

The MBA Finance and Marketing syllabus spans four semesters, comprising essential and optional courses that explore marketing principles and financial management. The curriculum delves into advanced concepts like valuation techniques, marketing analytics, and capital budgeting, creating pathways to employment across diverse sectors such as e-commerce, retail, technology, finance, and banking.

MBA Finance and Marketing Core Subjects

MBA Finance and Marketing core subjects are designed to give students a solid foundation in financial and marketing management and tactics. Some important core subjects taught across institutions in India are 

• Organization Design
• Managerial Economics
• Principles and Practices of Management
• Human Resource Management
• Marketing Research
• Corporate Finance
• Strategic Management
• Project Management

MBA Finance and Marketing Elective Subjects

MBA in Marketing and Finance course elective subjects offer specialized knowledge, enhancing expertise in areas such as international finance, mergers, digital marketing, and brand management. Listed below are some of the elective subjects offered by MBA institutions:

• Financial Restructuring
• Security Analysis and Portfolio Management
• Financial Derivatives
• Foreign Exchange Management
• Strategic Cost Management and Control
• Retail Management
• Sales And Distribution Management
• Customer Relationship Management
• Industrial Marketing
• Integrated Marketing Communication

MBA Finance and Marketing Subjects in Detail

The table below contains a detailed overview of the topics covered in some of the subjects from the MBA Financial and Marketing syllabus:

Read More: MBA in Finance and Marketing Syllabus

MBA in Finance and Marketing vs MBA in Banking and Finance

An MBA in Finance and Marketing degree focuses on understanding marketing and business strategies with financial principles and concepts, whereas an MBA in Banking and Finance course focuses on understanding the banking sector and helps students to work in the BFSI sector. Below listed are the key differences between MBA in Marketing and Finance and an MBA in Banking and Finance:

Read more: MBA in Banking and Finance

Courses After MBA in Finance and Marketing 

MBA programs in Finance and Marketing integrate financial and marketing skills, allowing graduates to pursue further courses such as postgraduate degrees, executive programs, or specialized certificates. The following are some popular courses for MBA in Finance and Marketing graduates.

• Executive MBA: Enhance leadership skills while working.
• PhD in Management: Ideal for research and academia.
• Postgraduate Diploma: Specialise in corporate finance, digital marketing, etc.
• Online Courses: Develop specific skills in fintech, data analytics, and more.

Salary After an MBA in Finance and Marketing

With a wide scope of job opportunities and average salaries ranging from INR 3-17 LPA (Source: Payscale), graduates holding an MBA in Finance and Marketing can select from various career paths. Graduates after having three plus years of experience can earn up to INR 17 LPA. 

An overview of the position's description and the typical compensation for new hires and those with five years of experience are provided in the table below.

[Source: AmbitionBox]

Career Options After MBA in Finance and Marketing 

MBA holders are well-prepared for leadership roles in global organisations, startups, and other influential initiatives, shaping their professional trajectories with confidence and the possibility for long-term contributions. Here are some career options that an MBA graduate can consider for building further credibility:

• Professional Certification: Delve into gaining recognized certifications to enhance qualifications and exhibit expertise to potential employers.
• Targeted Training: Enroll in concise courses or workshops focusing on specific skills or pertinent knowledge for your industry.
• Entrepreneurial Endeavours: Leverage MBA insights for entrepreneurial pursuits, establishing your business venture.
• Career Prospects: Engage in job placement and recruitment programs to connect with potential employers and explore career options.
• Skill Enhancement: Participate in workshops for honing essential abilities, keeping abreast of industry trends, and expanding professional networks.

Read More: Career Options After MBA in Finance and Marketing

Top Recruiters for MBA in Marketing and Finance Course 

With an MBA in Finance and Marketing, graduates are able to attract top recruiters from banking, consumer goods, technology, consultancy, retail, pharmaceuticals, autos, e-commerce, media, and more. Some of the top recruiters in India are listed in the table below:

MBA in Finance and Marketing Scholarships

Several types of scholarships are available in India to help families that are struggling to afford their children's education. These scholarships aim to give deserving students a high-quality education and to encourage them to pursue greater academic goals. Some of the scholarships available to MBA Finance and Marketing students are listed here.

Skills Required for MBA in Finance and Marketing 

To excel as the best MBA in Marketing and Finance graduate, a combination of skills is essential to thrive in the dynamic business landscape. These skills include:

• Financial Acumen: A strong grasp of financial principles, including analysis, budgeting, and investment strategies, is vital for making informed business decisions.
• Marketing Insight: Understand consumer behaviour, branding, market trends, and digital strategies to create effective marketing campaigns and strategies.
• Analytical Proficiency: Ability to analyse complex data, extract meaningful insights, and use them to drive strategic decisions.
• Strategic Thinking: Combine financial and marketing insights to develop holistic strategies that align with business goals.
• Leadership Capabilities: Lead teams through projects requiring the integration of finance and marketing.
• Time Management: Manage several tasks, deadlines, and obligations in fast-paced work contexts.

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