MBA in Media and Entertainment Syllabus and Subjects
The MBA in Media and Entertainment syllabus focuses on concepts such as Media Management, Media Ethics and Law, Social Media, Media and Entertainment Planning, etc. The course duration is two years and the MBA in Media and Entertainment subjects are divided into 4 semesters.
Students have to study both core and elective subjects such as media and diversity, international media markets, media crisis communication, etc., and complete the project work in the final semester of the MBA in Media and Entertainment course. Students can look for job roles like Marketing Analysts, Media Strategists, Media Managers, Media Planning Managers, etc. in various media industries.
Table of Contents
- Semester-Wise MBA in Media and Entertainment Syllabus
- First-Year MBA in Media and Entertainment Syllabus
- Second-Year MBA in Media and Entertainment Syllabus
- MBA in Media and Entertainment Subjects
Semester-Wise MBA in Media and Entertainment Syllabus
MBA Media and Entertainment syllabus PDF includes topics like television, print & digital media, film production, etc. Students study all the verticals with respect to the media and entertainment industry. Semester-Wise MBA in Media and Entertainment subjects are given below:
First-Year MBA in Media and Entertainment Syllabus
The MBA in Media and Entertainment syllabus throws light on core business management principles and the basics of media management. Given below is the semester-wise MBA in Media and Entertainment course syllabus:
|
Semester I |
Semester II |
|
Managerial Economics |
Media Management |
|
Quantitative Techniques in Management |
Marketing Management |
|
Overview of Entertainment & Media |
Advertising And Sales Promotion |
|
Business Research Methodology |
Media Laws & Ethics |
|
Organizational Behaviour |
Financial Management |
|
Corporate Communication |
Human Resource Management |
Second-Year MBA in Media and Entertainment Syllabus
The MBA in Media and Entertainment syllabus in the final year provides insights into film production and television programming. Students will submit their projects in the fourth semester of the course. Given below is the semester-wise MBA Media and Entertainment syllabus:
|
Semester III |
Semester IV |
|
Brand Management |
Strategic Management: Indian and Global Context |
|
Management Information System |
Sound Production and Music Industry Management |
|
Film Production and Marketing |
Radio Production |
|
Social Media and Digital Media |
Television Programming and Production |
|
Event Management |
Project Work |
MBA in Media and Entertainment Subjects
MBA in Media and Entertainment subjects mostly include core concepts related to media management, media marketing and branding, etc., and elective subjects for students in the final year course such as media analytics, digital media management, etc.
MBA in Media and Entertainment Core Subjects
Given below are the MBA Media and Entertainment core subjects taught to students in various universities:
- Managerial Economics
- Media Management
- Quantitative Techniques in Management
- Marketing Management
- Principles of Management
- Television Production
- Brand Management
- Social Media and Digital Media
- Media Laws and Ethics
- Film Production
MBA in Media and Entertainment Elective Subjects
Given below are the MBA Media and Entertainment elective subjects taught to students in various universities:
- Digital Marketing
- Search Engine Optimization
- Media Management, Public Policy And Strategic Communications
- Digital Publishing/Website Management
- Artificial Intelligence
- Internet Of Things
- Social Media
MBA in Media and Entertainment Subjects in Detail
MBA in Media and Entertainment syllabus PDF focuses on strategic advertising and promotions in various media platforms. Students will learn in detail about film production, editing, and managing the broadcast business. Explained below are the topics covered in the MBA Media and Entertainment subjects in detail:
|
MBA in Media and Entertainment Subjects |
Topics Covered |
|
Entertainment and Media |
Introduction to Entertainment & Media Industry, The New Media Content Providers, Economic Perspectives and Basic Elements, Branded Entertainment, Role of Media in the Entertainment Industry, etc |
|
Advertisements and Sales Promotion |
Strategic advertising tools, Regulation of advertising and promotion, Sales promotion – product mix, Type and Techniques of sales promotion, etc |
|
Media Laws & Ethics |
History of Media Law in India, Print Media Acts, The Press & Registration of Books Act, Media Law and Women, Freedom of Expression, Defamation, Privacy, etc |
|
Film Production and Marketing |
Studying Films - Culture, Practice & Experience, Story-boarding, Production Reports, Film Distribution & Marketing Overview, etc |
|
Broadcast Business Management |
Television and Radio, Trends and Technology in Broadcasting, Channel Segmentation and Management, Governing bodies - TRAI and TDSAT for entertainment, etc |
College-Wise MBA in Media and Entertainment Syllabus
The syllabus for MBA in Media and Entertainment can differ from college to college. Students should go through the college website and the curriculum to learn more about the course. Given below is the syllabus for an MBA in Media and Entertainment in top colleges.
Bharathiar University MBA in Media and Entertainment Syllabus
Bharathiar University offers a unique and industry-oriented MBA Media and Entertainment syllabus that primarily touches upon television, radio, and event management concepts. Given below is the semester-wise syllabus:
|
Semester I |
Semester II |
|
Management Principles And Practice |
Marketing Management |
|
Organisational Behaviour |
Human Resource Management |
|
Corporate Communication |
Event Marketing & Sponsorship |
|
Overview of Entertainment & Media |
Computer Applications in Management |
|
Introduction to Event Management & PR |
Quantitative Techniques |
|
Fundamentals of Journalism |
Media Laws and Ethics |
|
Semester III |
Semester IV |
|
Management Information System |
Radio Programming |
|
Organizational Behaviour |
Principles of Public Relations |
|
Film Production and Marketing |
Application of Graphics & Animation in Media & Entertainment Industry |
|
Advertising & Integrated Marketing Communication |
Strategic Management |
|
Brand Management |
Television Programming and Production |
|
Management Information System |
Project & Training Report Viva & Voce |
HITS School of Management MBA in Media and Entertainment Syllabus
The college provides various resources of technology in media and first-grade training facilities for students of MBA Media and Entertainment. Students will immerse themselves completely in the final semester of the course. Given below is the MBA in Media and Entertainment course syllabus:
|
Semester I |
Semester II |
|
Data Analysis for Business Decisions |
Marketing Management |
|
Organizational Behaviour |
Human Resource Management |
|
Accounting for Management |
Financial Management |
|
Legal Aspects of Business |
History of Media |
|
Principles of Management and Advertising |
Strategic Management |
|
Business Environment |
Research Methods in Management |
|
Semester III |
Semester IV |
|
Managing Media |
Media Project Work |
|
Media Business Management |
- |
|
Film and TV Production Management |
- |
|
Sound Production and Music Industry Management |
- |
|
Social Media and Rich Media |
- |
|
Summer Internship |
- |
MBA in Media and Entertainment Projects
When pursuing an MBA in Media and Entertainment course, research projects are an integral part of the studies. Students can choose their project topics on several topics like social media, film production, digital business, etc. Some of the popular research projects are listed below:
- Impact Of Social Media On Entertainment News
- Entertainment Law & Media Ethics
- Content Creation and Exploitation in the Digital Age
- Detailed Analysis of Changing Trends in Film Production
MBA in Media and Entertainment Course Structure
The MBA in Media and Entertainment course structure consists of core and elective subjects. The course is divided into four semesters. From the third semester onwards, students are introduced to specific subjects related to media and entertainment. The course structure is as follows:
- IV Semesters
- Core & Elective Subjects
- Research Project
- Internship
MBA in Media and Entertainment Teaching Methodology and Techniques
MBA in Media and Entertainment teaching methodology encompasses traditional lecture-based training. The course ensures that the students pursuing this course have access to all the infrastructure available. Listed below are the teaching methodology and strategies in general:
- Lectures
- Practical Sessions
- Research Papers
- Seminars
- Group Discussions
- Traditional Classroom-Based Teaching
Reference Books for MBA in Media and Entertainment
MBA in Media and Entertainment books can be a great investment for students as they can really learn about their specialization in great detail. Students can rent out reference books from libraries, download them online, or purchase them. Listed below are some of the popular course books that students can refer to:
|
Name of Book |
Author |
Topics Covered |
|
Principles of Management |
Harold Koontz, Heinz Weihrich, A. Ramchandra Aryasri |
Managing and Performing, Managerial Decision-Making, The History of Management |
|
Trends in Media Management in the 21st Century: A Special Issue of the Journal of Media Economics |
Mary Alice Shaver |
Technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns |
|
Event Management |
C.P. Harichandan and Adam Musgrave |
Advertising management for services, event management planning, marketing and brand management |
|
The Media and Entertainment Industries: Readings in Mass Communications (Media Economics Series) |
Albert N. Greco |
Business and economic issues of the mass media, influential, and exciting media and entertainment industries |
Top Management Entrance Exams
Exam Date: May 19, 2024
FAQs on MBA in Media and Entertainment Syllabus and Subjects
Q: What are the core subjects in MBA in Media and Entertainment?
A: Principles of Management, Television Production, Brand Management, Media Ethics, etc., are some important subjects in MBA in Media and Entertainment.
Q: What are the elective subjects in MBA Media and Entertainment?
A: Digital Marketing, Search Engine Optimization, IoT, Digital Publishing/Website Management, etc., are some elective subjects taught in the course.
Q: What subjects are taught in the final year of MBA in Media and Entertainment?
A: Film Production and Marketing, Event Management, Strategic Management, Radio Production etc are the subjects that are a part of the final year syllabus.
Q: What are some best projects for MBA in Media and Entertainment?
A: Impact Of Social Media On Entertainment News, Entertainment Law & Media Ethics, Content Creation and Exploitation in the Digital Age, etc., are some of the good project topics.
Q: What are some reference books for MBA Media and Entertainment subjects?
A: Trends in Media Management in the 21st Century: A Special Issue of the Journal of Media Economics by Mary Alice Shaver, The Media and Entertainment Industries: Readings in Mass Communications (Media Economics Series) by Albert N. Greco, etc. are some best books to refer to for students.
