MBA in Media and Entertainment: Course Details, Eligibility, Admission, Fees
MBA in Media and Entertainment is a two-year postgraduate course that focuses on the study of media marketing and branding, content creation and management, media production and editing, etc. The graduates also get a chance to gain practical experience through capstone projects or internships in areas like media consulting, media technology, event management, etc.
MBA in Media and Entertainment Admission is conducted only for candidates who have cleared their bachelor's degree with a minimum of 50% marks or unreserved and 45% for SC/ST/PwD category from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as CAT, GMAT, CMAT, etc. The average MBA in Media and Entertainment course fees is in the range of INR 3-8 LPA.
Table of Contents
- What is an MBA in Media and Entertainment Course?
- MBA in Media and Entertainment Eligibility Criteria
- Why Choose an MBA in Media and Entertainment Course?
- MBA Media and Entertainment Admission 2023
- MBA in Media and Entertainment Entrance Exams
- Top MBA in Media and Entertainment Colleges in India with Fee Details
- MBA in Media and Entertainment Syllabus and Subjects
- MBA in Media and Entertainment vs MBA Media Management
- Courses After MBA in Media and Entertainment
- Salary of an MBA in Media and Entertainment Graduate in India
- Career Options After Master of Business Administration in Media and Entertainment Course
- Top Recruiters for MBA in Media and Entertainment Course
- MBA Media and Entertainment Scholarships
- Skills to Excel as an MBA in Media and Entertainment Graduate
MBA in Media and Entertainment Course Details
| Degree | Masters |
| Full Form | Master of Business Administration in Media and Entertainment |
| Duration | 2 Years |
| Age | There is no upper age limit to enroll in the course. |
| Entrance Exam | CAT, CMAT, MAT, etc. |
| Subjects Required | BBA or Bachelor in an equivalent field |
| Minimum Percentage | A minimum of 50% aggregate in under-graduation for unreserved category students and 45% for reserved category students. |
| Average Fees | ₹1 - 10 LPA |
| Similar Options of Study | MBA in Media Management |
| Average Salary | INR 6-24 LPA [Source: Ambition Box] |
| Employment Roles | Event Marketing Manager, Media Strategists, Media Manager, etc. |
| Top Recruiters | Zee Entertainment Enterprises, Times of India, Amazon, etc. |
What is an MBA in Media and Entertainment Course?
MBA in Media and Entertainment course fall under the umbrella of MBA courses. The program aims to make students well-equipped with traditional business fundamentals and global perspectives related to international media marks and the global media and entertainment industry.
Graduates have good job prospects after completion of the course, in job roles like Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, etc. The graduates earn an average salary in the range of INR 6-24 LPA [Source: Ambition Box], depending on their skills and experience.
MBA in Media and Entertainment Eligibility Criteria
The eligibility criteria for MBA in Media and Entertainment course may differ based on the college requirements, below mentioned is the standard parameters a student needs to fulfill in order to enroll in the course:
- Candidates should have completed a bachelor’s degree in BA, BBA, BSc in Multimedia and Animation, or any related degree with a minimum of 50% marks for the general category and 45% marks for SC/ST/OBC candidates. The candidate needs to qualify for entrance exams such as CAT, MAT, CMAT, etc.
- Colleges may also ask a candidate to submit a portfolio of their work done in the field.
- There is no upper age limit to enroll in the course.
Why Choose an MBA in Media and Entertainment Course?
MBA in Media and Entertainment course is a specialized course and students get good job prospects in the film industry, journalism, writing, etc. Below listed are reasons why one should choose the MBA Media and Entertainment course:
- As per the report published by PwC, the India Media and Entertainment industry is projected to grow at a CAGR of 9.7% by the year 2027, leading to a higher demand of professionals.
- The demand for animators and multimedia artists is projected to grow by 4% between the years 2019-29.
- As per the BLS report, the employment in entertainment and sports industry globally is projected to grow by 13% between the years 2021-31.
- MBA in Media and Entertainment degree is a mix of many subjects that allows candidates to adapt to the changing demands of the employer and meet their needs.
MBA Media and Entertainment Admission 2023
The MBA in Media and Entertainment course admission is done on the basis of merit scores and entrance exam cut-offs published by universities or colleges. There is no admission available for this course. Below listed is the stepwise process for the MBA in Media and Entertainment course:
- Step 1: The candidate needs to clear the respective entrance exam cut-off. The weightage of the entrance exam score is 45-50%.
- Step 2: The candidate needs to fill out the college application form available either online from the university website or offline by visiting the university's admissions office.
- Step 3: Further colleges publish the list of students shortlisted for GD and Personal Interview process.
- Step 4: After the college declares the final merit list, students need to pay the course fees and submit the necessary documents.
MBA in Media and Entertainment Entrance Exams
The admission to the MBA in Media and Entertainment course is done on the qualifying score in entrance exams such as CAT, GMAT, MAT, etc. Below listed are entrance exams that are accepted by different colleges:
|
MBA Media and Entertainment Entrance Exams |
Registration Date |
Accepting Colleges |
|
CAT |
Aug 2- Sep 13, 2023 |
MICA, UPES, etc. |
|
CMAT |
Aug 10- Dec 11, 2023 |
Hindustan University, UPES, etc. |
|
GMAT |
Aug 29, 2023 |
MICA, UPES, etc. |
|
MAT |
Aug 2 -Sep 13, 2023 |
UPES, Hindustan University, etc. |
Top MBA in Media and Entertainment Colleges in India with Fee Details
The MBA in Media and Entertainment course is one of the emerging courses in India and a few prominent colleges such as UPES, Mudra Institute of Communication, etc. The average fees for the course is between INR 3-8 LPA Below are the top colleges offering this course along with their average fees:
|
NIRF Ranking 2023 |
Colleges |
Average Fees |
|
52 |
UPES |
INR 7.62 LPA |
|
- |
Hindustan University |
INR 2.20 LPA |
|
37 |
Mudra Institute of Communication |
INR 7.87 LPA |
|
- |
Ajeenkya DY Patil University |
- |
MBA in Media and Entertainment Syllabus and Subjects
The MBA in Media and Entertainment syllabus is divided into four semesters. The first two semesters focus on the study of media management fundamentals, communication dynamics, media research methods, etc. The second-year syllabus focuses on content creation, management, media entrepreneurship, entertainment industry management, etc. Below listed are a few subjects included in the course:
|
MBA in Media and Entertainment Subjects |
Topics Covered |
|
Media Finance |
Media Business Models, Cost Analysis and Control, Funding and Financing Strategies, etc. |
|
Media Law and Regulation |
Copyright Law, Privacy and Media Law, Broadcasting Regulations, Global Media Law, etc. |
|
Media Economics and Management |
Media Market Structure, Advertising Economics, Media Investment Strategies, Media Strategic Planning, etc. |
|
Event Management |
Event Planning and Design, Event Marketing and Promotion, Venue Selection, Event Logistics and Operations, etc. |
Read More: MBA in Media and Entertainment Syllabus and Subjects
MBA in Media and Entertainment vs MBA Media Management
MBA in Media and Entertainment course focuses on the business outlook of the entertainment industry, whereas the MBA in Media Management focuses on aspects like advertising, promotion, public relations, etc. Below listed is the comparison between an MBA in Media Management and an MBA in Media and Entertainment:
|
Course |
MBA in Media and Entertainment |
MBA Media Management |
|
Full Form |
Master of Business Administration in Media and Entertainment |
Master of Business Administration in Media Management |
|
Course Duration |
2 Years |
2 Years |
|
Course Overview |
The course curriculum focus on media and entertainment industry overview, entertainment industry trends, entertainment industry business models, etc. |
The course curriculum focuses on media management, media technology, media production, and other related aspects. |
|
Eligibility |
Bachelor’s degree in any discipline from a recognized university with 50% marks. |
Bachelor’s degree in any discipline from a recognized university with 50-55% marks. |
|
Entrance Exams |
GMAT, CAT, XAT, etc. |
CAT, MAT, GMAT ,NMAT, etc. |
|
Top Colleges |
Hindustan Institute of Technology and Science, University of Petroleum and Energy Studies, Bharath Institute of Higher Education and Research |
Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research, IISWBM Kolkata - Indian Institute of Social Welfare and Business Management, HITS Chennai - Hindustan Institute of Technology and Science |
|
Fees |
INR 3 - 8 LPA |
INR 30,000 - 8 LPA |
|
Average Salary |
INR 6-24 LPA [Source:Ambition Box] |
INR 3 to 10 LPA [Source: Ambition Box] |
|
Job Roles |
Media Analyst, Brand Manager, Event Marketing Manager, etc. |
Media Managers, Media Executives, Content Managers, etc. |
Read More: MBA Media Management
Courses After MBA in Media and Entertainment
There are also many higher study options available for graduate students after an MBA in Media and Entertainment degree that help them enhance their domain expertise. Listed below are some of the popular higher education options available for students:
- PhD
- Certification in Media Innovation and Emerging Technologies
- Advanced Media Entrepreneurship Certification Course
- Advanced Certification Course in Entertainment Law
Salary of an MBA in Media and Entertainment Graduate in India
The average salary of an MBA in Media and Entertainment graduate is in the range of INR 6-24 LPA (Source: Ambition Box). The factors that can affect graduate salary in India include experience, skills, and the industry they are working in. The salary also varies based on the location, graduates working in Bangalore earn an average of INR 7.56 LPA, whereas graduates working in Mumbai earn in the range of INR 6-11 LPA.
Below listed are job roles for media and entertainment graduates with an average salary:
|
Job Role |
Entry Level Average Salary |
|
Market Research Analyst |
INR 6 LPA |
|
Talent Manager |
INR 7.50 LPA |
|
Digital Content Executive |
INR 6.90 LPA |
|
Media Planner |
INR 6.46 LPA |
Read More: MBA in Media and Entertainment Salary
Career Options After Master of Business Administration in Media and Entertainment Course
The graduates have plenty of career options after MBA Media and Entertainment courses in top organizations like Netflix, Amazon Prime Video, Oglivy, ITC, etc. Below listed are the top career options for MBA in Media and Entertainment graduates along with top hiring companies and the average salary offered:
|
Job Designations |
Job Descriptions |
Hiring Companies |
Average Salary |
|
Media Analyst |
They analyze advertising strategies, media campaigns, and consumer behavior and suggest business strategies based on the data. |
Publicis Sapient, Cision, Wipro, etc. |
INR 4.13 LPA |
|
Digital Marketing Manager |
They develop and implement digital strategies to promote products and services. |
Karma Ayurveda, Zoho, ABC, etc. |
INR 8.15 LPA |
|
Brand Manager |
They help in developing a brand image that resonates with customer needs and expectations. |
ITC, Asian Paints, Nestle, MyGate, etc. |
INR 12.45 LPA |
|
Event Marketing Manager |
They plan strategies, manage budgets, promotions, coordinate with vendors, etc. |
The Times of India, myHQ, Lokmat Media, etc. |
INR 15.62 LPA |
Top Recruiters for MBA in Media and Entertainment Course
MBA in Media and Entertainment courses are recruited by MNCs, government departments, NGOs, etc. Below listed are the top recruiters for media and entertainment graduates along with their average salaries:
|
Top Recruiter |
Average Salary |
|
Zee Entertainment Enterprises |
INR 10.70 LPA |
|
Amazon |
INR 14.40 LPA |
|
The Times of India |
INR 13.10 LPA |
|
Hindustan Times |
INR 11 LPA |
|
Inox |
INR 7.6 LPA |
Source: Ambition Box
MBA Media and Entertainment Scholarships
The students who want to pursue an MBA in Media and Entertainment course can get scholarships from colleges and government schemes. The scholarships are divided into need-based, merit-score, etc. Below mentioned are a few scholarships provided for MBA in Media and Entertainment course:
|
Scholarship |
Eligibility Criteria |
Amount |
|
UPES Merit-Based Scholarship |
A minimum of 75% marks in bachelor’s degree. |
20% of Tuition Fees |
|
Hindustan University MBA Scholarships |
Family Income less than or equal to 2 Lakh. |
INR 12,000-41,000. |
Skills to Excel as an MBA in Media and Entertainment Graduate
An MBA in Media and Entertainment graduate needs a combination of soft skills, industry-specific knowledge, and clarity in theoretical concepts. Below mentioned are a few skills required by MBA Media and Entertainment graduates:
- Creativity Skills: To be able to generate creative content campaigns, marketing strategies, etc., to differentiate the business from their competitors.
- Strategic Thinking: To be able to prepare long-term and short-term strategic plans with dynamic business environments.
- Brand Management: To develop brand strategies and image through media and entertainment channels.
- Customer-Centric Mindset: To align brand strategies, products, marketing, etc., with customer needs and wants
Top Management Entrance Exams
Exam Date: May 19, 2024
FAQs on MBA in Media and Entertainment
Q: What is the minimum percentage requirement to pursue an MBA in Media and Entertainment course?
A: The graduate should have scored a minimum of 50% marks in their bachelor’s degree such as BBA, BA, etc., for unreserved category students and 45% marks for reserved category students.
Q: What is the MBA in Media and Entertainment course fees?
A: The average course fees for MBA in Media and Entertainment is in the range of INR 3 - 8 LPA.
Q: Which college offers an MBA in Media and Entertainment course?
A: The colleges that offer MBA in Media and Entertainment course are UPES, MICA, Ahmedabad, etc.
Q: What are the job roles available after MBA Media and Entertainment courses?
A: Graduates can work in a range of roles like Digital Content Manager, Media Planner, Content Strategist, etc.
Q: What is the average salary of an MBA in Media and Entertainment graduate?
A: The average salary of an MBA in Media and Entertainment graduate is in the range of INR 6 - 24 LPA (Source: Ambitionbox)
