MBA in Media Management: Course Details, Eligibility, Admission, Fees
MBA in Media Management is a two-year postgraduate degree course that deals with the concepts of handling media content, advertisements, and different media platforms like television, print, digital, etc. The students will learn how to create interactive and entertaining content for the audience through this course.
Students should have a minimum of 50% marks in their bachelor's degree from a recognized university to meet the eligibility criteria for MBA in Media Management. A relaxation of 5% in graduation marks may be given to SC/ST students. For admissions to the MBA Media Management course, the candidates are required to clear entrance exams such as MAT, CAT, GMAT, etc. The MBA in Media Management fees vary from INR 30,000-8 LPA.
Table of Contents
- What is MBA in Media Management?
- MBA in Media Management Eligibility Criteria
- Why Choose an MBA Media Management Degree?
- MBA in Media Management Admission 2023
- MBA in Media Management Entrance Exams
- MBA Media Management CAT Cutoff 2023
- Best Colleges for MBA in Media Management With Fees
- MBA in Media Management Syllabus and Subjects
- MBA in Media Management vs MBA in Communications Management
- Courses After MBA in Media Management
- MBA Media Management Salary in India
- Career Options After MBA Media Management
- MBA in Media Management Scholarships
- Skills to Excel in MBA in Media Management
MBA in Media Management Course Details
| Degree | Masters |
| Full Form | Master of Business Administration in Media Management |
| Duration | 2 Years |
| Age | No specific age restriction. |
| Entrance Exam | CAT, MAT, XAT, GMAT, etc. |
| Minimum Percentage | 50% in graduation for unreserved category and 45% for SC/ST/PWD categories. |
| Average Fees | ₹4 - 15 LPA |
| Similar Options of Study | MBA in Communications Management, MBA in Media and Entertainment |
| Average Salary | INR 3 to 10 LPA (Source: Ambition Box) |
| Employment Roles | Media Managers, Media Executives, Content Managers, etc. |
| Top Recruiters | India Today Group, The Hindu, HT Media, Star Sports, UpGrad, BYJU’s, etc. |
What is MBA in Media Management?
The MBA Media Management course includes topics on brand communication, public relations marketing, media analytics, content marketing, etc. Students will develop media management skills, interpersonal skills, and leadership qualities upon completion of the course. The Master of Business Administration in Media Management is one of the exciting specializations under MBA courses.
MBA Media Management scope is broad and aspirants who want to associate themselves with the media and entertainment industry can opt for this course to work in media houses, advertising industries, gaming industries, etc. The job opportunities after MBA in Media Management are plenty and there are many job roles such as Social Media Managers, Content Managers, Media Executives, Media Marketing Strategist, etc. MBA in Media Management salary in India varies from INR 3-10 LPA. ( Source: Ambition Box)
MBA in Media Management Eligibility Criteria
The eligibility requirements for an MBA Media Management can vary from college to college. Below are a set of standard eligibility parameters that students must fulfill to take up this course:
- Aspirants should score a minimum of 50% aggregate marks in the bachelor's degree from a recognized institute. There is a 5% relaxation in marks for reserved category students.
- Students must clear the standard entrance examinations like CAT, MAT, XAT, etc., with good scores.
- There is no minimum specific age to take up the course.
- Candidates can apply for the course with or without work experience
Why Choose an MBA Media Management Degree?
MBA in Media Management program helps students know the process of content creation and the financial, operational, and commercial risks associated with media management. Below are some points on why a student should pursue an MBA Media Management course:
- India's media & entertainment industry is expected to reach USD 35.4 billion by 2025.
- The media & entertainment industry is set to create up to 3 lakh jobs a year.
- Students can get insights into concepts such as sales and advertising management, media management in print and radio, human resources management, media planning, and event management.
- The course provides details about planning, organizing, controlling, and monitoring media resources for the growth and development of an organization.
MBA in Media Management Admission 2023
The admission procedure for the MBA in Media Management course is either through entrance exams or on a merit basis. Listed below is the admission process to be followed to enrol into the MBA Media Management course:
- Step 1: The candidate can fill out the application form for respective colleges through online or offline mode.
- Step 2: The students need to clear the entrance exams as required by the respective colleges.
- Step 3: After entrance exam results are published, the colleges shortlist the candidates for GD and PI sessions.
- Step 4: The candidate must finish the document verification process and pay the required college fees.
MBA in Media Management Entrance Exams
The students have to take part in various entrance exams conducted at the national, state, or college level to seek admission to the MBA Media Management course. Listed below are some of the important national-level entrance exams:
|
MBA Media Management Entrance Exams |
Tentative Registration Date |
Accepting Colleges |
|
CAT |
Aug 2 - Sep 13, 2023 |
Amity University, UPES, Bennett University |
|
MAT |
Aug 17 - Sep 14, 2023 |
Amity University, UPES, Bennett University |
|
XAT |
Jul 15 - Nov 30, 2023 |
Amity University, UPES, Bennett University |
|
CMAT |
February 2024 |
Bennett University |
|
NMAT |
Aug 1 - Oct 10, 2023 |
UPES, Bennett University |
|
GMAT |
August 2023 |
Bennett University, UPES, Amity University |
MBA Media Management CAT Cutoff 2023
The Common Admission Test (CAT) is conducted nationally for admission into management programs in top B-schools. The CAT cut-offs may differ every year depending on the exam toughness and the number of candidates appearing for the exam etc. The exam will be conducted this year on Nov 26.
The colleges will release the CAT cut-off 2023 after the CAT exam 2023 is conducted across the country. Given below is the list of the top MBA Media Management colleges in India along with the expected CAT cut-off 2023 for general category students:
|
College Name |
Expected CAT Cut-off 2023 |
|
Amity University |
80-85 Percentile |
|
Bennett University |
65-75 Percentile |
|
UPES |
50 Percentile |
Best Colleges for MBA in Media Management With Fees
The MBA in Media Management course fees vary from INR 30,000 to 8 LPA. Given below is a list of some of the best MBA in Media Management colleges along with the fee breakdown:
|
Sl No. |
Colleges |
Average Fees (INR) |
|
1 |
Amity University |
2.6 LPA |
|
2 |
Bennett University |
5 LPA |
|
3 |
Devi Ahilya Vishwavidyalaya |
33,300 PA |
|
4 |
UPES |
7.62 LPA |
|
5 |
Bharathiar University |
- |
|
6 |
Makhanlal Chaturvedi National University of Journalism and Communication |
- |
MBA in Media Management Syllabus and Subjects
The MBA in Media Management syllabus includes topics on Sales and Advertising Management, New Age Media, Media Technologies in Print and TV, etc. Students will gain knowledge on media ethics and factors leading to contempt of court. Some of the MBA in Media Management course details and subjects are listed below:
|
MBA in Media Management Subjects |
Topics Covered |
|
Media Marketing |
The Media Marketplace -Indian/Global-Size, Media Branding, Media Negotiations, Examine All Aspect Of Brand Creation, Brand Identity, Brand Equity, Etc |
|
Event And Live Media Management |
Event Research & Planning, Event Marketing, Law & Events, Venue Management, Managing Event Design & Décor, Corporate Event Management, Etc |
|
Media Law & Ethics |
Constitutional Provisions, Law Of General Application, Defamation, Contempt To Court, Personal Privacy, Copyright, Etc |
|
Media Planning Strategies |
Understanding Creativity In The Context Of Advertising, Elements Of An Advertisement; Print V/S Tv, Role And Importance Of Media Planning, Media Research, Etc |
|
Visual Merchandising & Retail Communication |
Customers And Brands, Color. Display Props, Flowers, Signs, Supplies - Setting Up Shop, Vendors And Markets, Retail Management, Functions & Operations, Etc |
Read More: MBA in Media Management Syllabus and Subjects
MBA in Media Management vs MBA in Communications Management
MBA in Media Management course shares insights into knowledge on handling different media platforms like television, print, advertisement, publishing, etc., while MBA Communications Management deals with knowledge of social sciences, humanities, fine & performing arts, and the ability to understand individuals and society.
Explained below are some of the main differences between an MBA Media Management and an MBA in Communications Management:
|
Parameter |
MBA in Media Management |
MBA in Communications Management |
|
Full Form |
Master of Business Administration in Media Management |
Master of Business Administration in Communications Management |
|
Type |
Masters degree |
Masters degree |
|
Duration |
2 years |
2 years |
|
Entrance Exam |
CAT, MAT, etc |
CAT, MAT, etc |
|
Average Fees |
INR 30,000 - 8 LPA |
INR 3-8 LPA |
|
Colleges |
Amity University, Bennett University, etc |
Flame University, SIMC Pune, etc |
|
Job Opportunities |
Media Executives, Social Media Managers, Content Head, etc |
Communication Manager, Communication Executive, Assistant Manager, etc |
|
Average Salary |
INR 3-10 LPA |
INR 2-10 LPA |
Courses After MBA in Media Management
The graduates of an MBA in Media Management can look for further study options. The graduates can also choose to pursue their higher education in media management through research or another master's program. Students can take similar certification courses in media. Some of the courses are:
- Ph.D. in Media Studies or Media Management
- Certification/Diploma courses related to Media
MBA Media Management Salary in India
The average MBA in Media Management salary ranges from INR 3 - 10 LPA ( Source: Ambition Box). The salary depends on the type of company, job location, work experience, etc. Below is a list of the top cities in India with the average salary for MBA Media Management graduates:
|
Top Cities in India |
Average Salary |
|
Bangalore |
INR 5 LPA |
|
Pune |
INR 3.5 LPA |
|
Gurgaon |
INR 5 LPA |
|
Mumbai |
INR 4.2 LPA |
|
Chennai |
INR 3.6 LPA |
|
Delhi |
INR 4.5 LPA |
Read More: MBA in Media Management Salary
Career Options After MBA Media Management
MBA in Media Management scope in India is good and graduates can work in various job areas such as Print Media, Broadcast Media, Online Media, Advertising, Production Houses, etc with job roles like Media Managers, Media Executives, etc. The jobs after the MBA in Media Management along with job designations are listed below:
|
MBA in Media Management Jobs |
Job Description |
Companies |
Salary (INR) |
|
Media Manager |
Conceptualizing, developing, designing, producing, editing, and directing media projects |
Google, Star Sports, India Today Group, The CEO Magazine Media, Maruti Suzuki |
7.3 LPA |
|
Media Executive |
Managing and training sales, advertising, and other employees in developing and promoting media that fits the company brand |
HT Media, Flipkart, Swiggy, Xiaomi, Myntra |
3.6 LPA |
|
Content Manager |
Develops content strategies, and manages a content team in organizations |
Accenture, TCS, UpGrad, GetMyUni, BYJU’s, Flipkart |
6 LPA |
|
Media Planning Manager |
Conducts market research and develops effective marketing campaigns for businesses and advertising agencies |
The Hindu, Mudra Communications Ltd, ABP Group, Havas |
8.5 LPA |
|
Digital Marketing Strategist |
Coordinate and monitor the receipt, order, assembly, and dispatch of goods |
Google, IBM, Brainvire, Pegasus Global |
5 LPA |
[Source: Ambition Box]
MBA in Media Management Scholarships
Students pursuing MBA courses can avail various scholarships that could help them during their studies. Listed below are some MBA Media Management scholarships offered by government and private institutions:
|
Scholarship |
Eligibility |
Scholarship Amount |
|
Bennett University Admission Scholarship |
Graduation marks should be above 76%, > 80 percentile in CAT/XAT, > 86 in CMAT/MAT/ NMAT, > 601 in GMAT |
50% of academic fees |
|
Post Graduate Scholarship for Professional Courses for SC/ST |
Students must belong to the SC/ST category and be pursuing a professional course at the postgraduate level |
INR 4,500 per month |
|
Amity University Scholarships |
95% aggregate and above in CBSE/ ISC Board of Class XII and 80% in Graduation |
100% scholarship |
Skills to Excel in MBA in Media Management
MBA in Media Management graduates should possess both technical skills and soft skills to excel in a professional career. After completing an MBA Media Management, the following skills will be gained:
- Media Tools: The graduates should have good writing ability and know video and audio editing tools.
- Content Creation: MBA professionals should know how to come up with innovative content for various products/services in a company.
- Graphic Design: They should know design software like Adobe Photoshop to develop and promote products through company websites or other channels.
- Knowledge of Media Marketing: MBA professionals should know different media channels like print, broadcast, and multimedia channels to promote their content.
- Media Reporting: The students should know to analyze data of various brands based on their ranking in social media channels.
Top MBA in Media Management Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Media Management Fee Structure
FAQs on MBA in Media Management
Q: What is MBA in Media Management?
A: MBA in Media Management duration is 2 years and this postgraduate programme deals with content management through media platforms like television, print, advertisement, publishing, etc.
Q: What is the eligibility criteria for an MBA in Media Management?
A: Students should have a minimum of 50% aggregate marks in the bachelor's degree from a recognized institute.
Q: What are some important subjects taught in MBA Media Management?
A: Media Marketing, Media Ethics and Laws, Media Planning and Strategizing, etc., are some important subjects taught in the course.
Q: What is the scope of MBA Media Management?
A: Students can get jobs at top media houses, advertising companies, TV channels, newspapers, etc.
Q: What are the top colleges that offer MBA in Media Management courses?
A: Amity University, Bennett University, Bharathiar University, etc are some top management colleges that offer this course.
Q: What are the best companies that recruit MBA in Media Management graduates?
A: India Today Group, The Hindu, HT Media, Star Sports, etc., are some top companies that offer MBA Media Management jobs for graduates.
Q: What is the average salary for MBA in Media Management graduates?
A: The average salary offered for graduates of MBA Media Management is INR 3-10 LPA.( Source: Ambition Box)
