PGDMM: Course Details, Eligibility, Admission, Fees

Surobhi Chatterjee

PGDMM is a two year postgraduate management course that deals with the fundamentals of Finance, HR, General Management, Marketing Management, Operations Management, and so on. PGDMM jobs after graduation include Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field, etc.

About PGDMM

PGDMM full form is Post Graduate Diploma in Marketing Management. Marketing can be considered as a procedure that focuses on determining the products in which customers might be interested, deciding the strategies for using them to increase sales, Business Development, and Communications.

The course falls under the umbrella of PGD course. PGDMM duration is generally for two years.

Eligibility Criteria for PGDMM

PGDMM eligibility includes students having to successfully pass their undergraduation from a recognized university in any stream, with a minimum of 50% aggregate. In addition, many colleges and universities conduct entrance exams for students to be eligible for the course.

There is no age limit to applying for this course. For PGDMM course admission, the students need to know the eligibility criteria and all the PGDMM course details. 

Who Should Pursue a PGDMM Course?

The PGDMM course is for those aspirants that want to set up a career in marketing management. Marketing management is the organisational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organisations and on the management of a firm's marketing resources and activities.

Those that want to pursue a career in marketing management research can enrol for the PGDMM course.

When To Do PGDMM?

Typically, it makes sense for PGDMM aspirants to apply for their respective courses immediately after completing graduation. However, students can apply for a PGDMM course after obtaining some work experience.

How To Get Admission for PGDMM?

PGDMM admission is possible through both entrance examination and merit-based selection. Many universities offer direct and entrance exam-based admission to the PGDMM course. Candidates applying for the PGDMM degree should have their results from the respective entrance exam boards required by the selected/opted universities. 

Though the admission process varies from college to college, below are the steps that one should generally go through to get admission.

How to Apply?

The PGDMM degree course applications are available either online from the university website or offline by visiting the university's admissions office. In addition, some colleges may conduct interviews before admissions to check if students have good communication skills. 

Candidates applying for the Post Graduate Diploma in Marketing Management program should have all the necessary documents before the entrance test, such as graduation results and ID verification.

Selection Process

The selection process for the courses under PGDMM in India is usually the same irrespective of the specialisation. Generally, once the application for the course is received, colleges decide on the final selection of the candidates based on the marks obtained by them in the entrance exams. Additionally, the merit obtained by the candidates in their undergraduate degrees also plays an important role.

Types of PGDMM Courses

Aspirants can pursue the PGDMM course in the full-time, distance or part-time mode. Below are the types of PGDMM courses in detail:

Full-Time PGDMM

The full-time PGDMM program is typically for 2 years, which students will have to attend classes in person, submit assignments, and write their exams on campus. The advantage of a full-time PGDMM course is that students will gain a lot more exposure, experience and knowledge through direct interaction with their peers and faculty.

Part-Time PGDMM

The part-time PGDMM course is designed for students who cannot attend regular classes. Part-time courses either entail weekend or night classes or online classes, depending on the type of course. 

The advantage of the part-time PGDMM course is that students can pursue this course while simultaneously being engaged in employment, research, etc.

Distance PGDMM

Many universities and colleges in India offer the Post Graduate Diploma in Marketing Management Distance Education course. The course is designed keeping the Distance Education methodology in mind. This course is designed for students who cannot afford to attend classes on-campus or those engaged in some form of employment and cannot take time out to pursue a full-time course.

Popular Entrance Exams for PGDMM

Entrance exams are a common and popular means for some colleges to have a screening to decide which student must be admitted to the course. Many popular colleges around the country have made a name for themselves by conducting internationally acclaimed research projects. 

These colleges often conduct entrance exams, as the demand to enter these colleges is higher than the number of seats available. Listed below are some of the popular exams:

• CAT
• MAT
• XAT

A Quick Glance at the PGDMM Entrance Exams

Students can access the PGDMM course details by going to the college's official website to which they are interested in applying. The specialisation plays a vital role in the college's approach to the entrance exam. Below listed are some of the general guidelines of the PGDMM entrance examinations: 

• The exam pattern includes English, Logical Reasoning, Analytical Thinking, and subject-specific questions according to the specialisation.
• The papers are objective and MCQ-based.
• The syllabus, mode of examination, and question pattern may change according to a university/conducting body.

Top PGDMM Colleges in India

Below is the list of the top 10 best PGDMM Colleges in India:

Top PGDMM Colleges in New Delhi

India’s capital city is home to some of the best institutions for PGDMM in India. Check the table below for the top PGDMM colleges in New Delhi:

Top PGDMM Colleges in Pune

Pune also has some of the best institutions for PGDMM in India. Check the table below for the top PGDMM colleges in Pune:

Top PGDMM Colleges in Chennai

Tamil Nadu’s capital city is home to some of the premier institutions for PGDMM in India. Check the table below for the best PGDMM colleges in Chennai:

Top PGDMM Colleges in Bangalore

The capital city of Karnataka is renowned around the country for colleges offering top PGDMM programmes. Check the table below for the best PGDMM colleges in India:

Top PGDMM Colleges in Kolkata

West Bengal’s capital city, Kolkata, has some of the best colleges for PGDMM courses in India. Check the table below for the best PGDMM colleges in Kolkata:

Top PGDMM Colleges in Hyderabad

The Telangana state capital has some premier institutions in the country for PGDMM courses in India. Check the table below for the top PGDMM colleges in Hyderabad:

Top PGDMM Government Colleges

There are several top Government Colleges offering quality PGDMM programmes across the country. Check the table below for the top PGDMM government colleges in India:

Top PGDMM Private Colleges

India has seen significant growth in the number of quality PGDMM private colleges that offer some of the best programmes in the country. Check the table below for the top PGDMM private colleges in India:

Study PGDMM Abroad

Students can opt to study a PGDMM course abroad if they can afford it. The PGDMM course abroad is for 1-2 years, depending on the type of course, college and country. The benefits of studying a PGDMM course abroad are access to some of the best resources, facilities, and faculties, apart from worldwide exposure in terms of subject matter and other cultures.

In addition, PGDMM is one of the best courses to study abroad because of its diversity. Below are some of the top PGDMM colleges abroad and the relevant fees structure:

Top PGDMM Colleges Abroad

The table below contains the list of some of the best colleges abroad for PGDMM:

Top PGDMM Colleges in the USA

The USA is home to some of the best universities and colleges offering top-notch PGDMM programmes in the world. The table below contains the list of top PGDMM colleges in the USA:

Top PGDMM Colleges in the UK

The UK has institutions that date back to the 13th century. This makes the UK one of the best destinations for pursuing a PGDMM. The table below shows the top colleges in the UK for PGDMM:

Top PGDMM Colleges in Canada

Known as the ‘Great White North’, Canada is one of the most sought-after destinations for PGDMM programmes in the world:

Top PGDMM Colleges in Australia

Known as the ‘Land Down Under’, Australia has emerged as one of the top destinations for higher studies for many students. The list of top PGDMM colleges in Australia is as follows:

Fee Structure for PGDMM

PGDMM fees is not fixed and depends on many factors. Some of the factors which affect the PGDMM course fees include location, faculty, demand, infrastructure, and the facilities available to the students. The average PGDMM fees in India is around INR 1 - 15 LPA.

Syllabus and Subjects for PGDMM

The course syllabi included in the curriculum of some of the most popular PGDMM courses are listed below. This is an excellent choice of course for students who are willing to gain knowledge about the studies of Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research and so on. Listed below are some subjects that the students get a chance to study:

• Business Economics
• Business Statistics
• Organisational Behaviour
• Marketing Management
• Business Communication

Read More: PGDMM Syllabus and Subjects

Why Choose PGDMM Course?

When students decide to pursue the PGDMM qualification, they should research PGDMM course details to ensure that they know the course they are enrolled in. Some of the common queries that students encounter are, "What is PGDMM '' and "Why PGDMM?". To understand the answer to these questions, we can make it simpler by breaking it down into the following three short questions:

What is PGDMM All About?

A Post Graduate Diploma in Marketing Management Degree or PGDMM course is a postgraduate commerce degree awarded to students, in the branch of Management. A PGDMM degree is a mix of many subjects that allows candidates to adapt to the changing demands of the employer and meet their needs. The PGDMM course enhances the candidates’ communication, research, and analytical skills.

What Does a PGDMM Graduate Do?

Students can select the subjects of their choice depending on their interest in job prospects available in the specific field. Since graduates with a Post Graduate Diploma in Marketing Management degree possess skills in various subjects, there are career opportunities available in multiple fields for them. In addition, there are many responsibilities that graduates of this role have to undertake, which makes the role very dynamic and diverse.

Marketing Executive: Such Executives are given the duty to develop marketing campaigns so as to promote the service or product in the market.

Reasons Why PGDMM Can Fetch You a Rewarding Career?

The PGDMM course is a very reflective and exciting stream of education. Students can gauge the intrinsic worth of a PGDMM course because it offers more avenues of employment opportunities than any other stream. Thus, the PGDMM job scope is forever widening and appealing.

Diversity in Job roles: There is a diverse range of job roles available for the graduates of this course. Since the specialisations available to the students are very flexible, it enables the students to pursue a wide range of roles in their careers.

Read More: PGDMM Jobs and Scope

PGDMM Course Comparison

PGDMM stands for Post Graduate Diploma in Marketing Management and is typically catered to students interested in and inclined towards marketing management. Below is a comparison of the PGDMM course with other courses:

PGDMM vs MBA in Marketing 

The table below showcases the differences between PGDMM and MBA in Marketing:

Preparation Tips for PGDMM Course

There are many tips that students must note when deciding to pursue a PGDMM degree. Some important preparation tips are listed below to ensure that the students crack the course and pass the exams without any hurdles. 

Improve Vocabulary: Improving vocabulary is very necessary as the PGDMM course deals with many writing and reading activities. So having excellent communication and writing skills are a plus for the student studying the PGDMM course.

Read and Practice More: Being up to date with the syllabus every day is very important. Practising and reading more will help the student be thorough with the syllabus and do well in the exams.

Have Intrinsic Knowledge and Interest in Subjects: Having intrinsic knowledge about the subject and having the same interest will keep the student motivated to learn more than what's in the syllabus.

Revise Methodically: Revising from time to time can be a key to scoring well in the final exam. Keep revising regularly and understand the subject properly. Revision is the key to scoring good marks.

Scope of PGDMM For Higher Education

Students can pursue many specialisations under PGDMM. There are also many higher study options available for graduate students after a PGDMM degree, which can help them better understand the subject. Also, gaining more education can help students pursue a career in research if they are interested in it. Listed below are some of the popular higher education options available for students:

• PhD
• M.Phil

Salary of a PGDMM Graduate

The PGDMM salary for the graduates can differ according to the specialisation that the aspirants decide to pursue. Other factors that can affect PGDMM salary in India include experience, geography, and the industry they are working in. 

Graduates can increase their salary by doing internships and work placements as it would add to their experiences. The average PGDMM jobs salary for graduates is around INR 4 - 12 LPA [Source: PayScale].

Read More: PGDMM Salary

Career Options After PGDMM Graduation

There are plenty of jobs available for students looking for a career in Marketing Management. The job roles will differ based on the specialisation that one has opted for. PGDMM graduates have abundant job opportunities with good salary packages that include the following fields:

• Marketing Manager
• Marketing Executive
• Brand Manager
• Advertising Manager
• Sales Manager, and much more related to this specific field.

Skills That Make You The Best PGDMM Graduate

There are many complex and soft skills that PGDMM graduates need to possess to succeed in their careers. These are not necessarily skills that students can get in a classroom setting. Instead, these are skills that are learned through experience. 

Therefore, students should always put in the effort to go out of their comfort zone and gain as much experience as possible. Some of these skills include:

• Quantitative Analysis Skills
• Research Skills
• Analytical Skills
• The Ability to Work Under Pressure
• Interpersonal Skills

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