MBA in Business Analytics Syllabus and Subjects
MBA Business Analytics syllabus is covered across 4 semesters of the course. MBA in Business Analytics syllabus includes all subjects in the field of business intelligence, data analytics, and computer programming.
The MBA in Business Analytics course subjects are taught through classroom lectures, discussions, industry interactions, case studies, projects, and other activities. The primary focus of the MBA Business Analytics course is to instil leadership and entrepreneurial skills among the students.
The subjects offered in MBA Business Analytics syllabus are designed based on the growing job market. As the MBA in Business Analytics job scope is high, employment opportunities are available in both the public and private sectors such as Financial Analysts, Marketing Managers, etc.
Table of Contents
Semester-Wise MBA Business Analytics Syllabus
MBA in Business Analytics Syllabus pdf consists of advanced concepts in Financial, Business and Operations Management. In the first-year syllabus of Business Analytics in MBA, students have to learn the core subjects of business. In contrast, in the second year, students deal with elective and specialized subjects according to their interest area.
MBA in Business Analytics syllabus in India is divided into four semesters with a duration of two years. Students can opt for their specialization according to their area of interest in the second year of post-graduation. Here is the list of subjects in MBA in Business Analytics mentioned below in a semester-wise sequence:
First-Year MBA Business Analytics Syllabus
Listed below are some important subjects taught in the first year syllabus of MBA Business Analytics:
| Semester I | Semester II |
|---|---|
| Quantitative Methods | Financial Management |
| Managerial Economics | Operations Management |
| Management Information Systems | Human Resource Management |
| Financial Accounting | Financial Analytics |
| Marketing Management | Optimization Analytics |
| Organizational Behaviour | Stochastic Modeling |
| Statistical Analysis | Business Intelligence |
| Data Modeling | Research Methods |
Second-Year MBA Business Analytics Syllabus
Listed below are some important subjects taught in the second year syllabus of MBA Business Analytics:
| Semester III | Semester IV |
|---|---|
| Predictive Analytics | Strategic Management |
| Risk Management | Operations and Supply Chain Analytics |
| Marketing Analysis | HR Analytics |
| Data Mining | Big Data Analytics |
| Simulation Modeling | Project Management |
| Analytics Systems Analysis and Design | Professional Development |
| Industry Internship Programme | Elective Paper |
| - | Dissertation |
MBA in Business Analytics Subjects
MBA in Business Analytics syllabus is classified into two parts, they are core and elective subjects. Internships and projects are an essential part of the MBA in Business Analytics course syllabus. Aspirants can choose specialization according to their area of interest.
MBA in Business Analytics Core Subjects
Given below are some of the core MBA Business Analytics subjects:
- Digital Marketing
- Business Analytics and Intelligence
- Social Entrepreneurship
- Supply Chain Analytics
- Social Media Analytics
- Model Business Decision
- Corporate Valuation
- Brand Management
- Research for Marketing Decisions
MBA in Business Analytics Elective Subjects
Given below are the elective subjects taught in the MBA in Business Analytics syllabus:
- Corporate Governance
- Global Securities Markets
- Operations Strategy
- Infrastructure Development
- Indian and International Perspective
- Multivariate Data Analysis
- Business Forecasting
MBA in Business Analytics Subjects in Detail
MBA in Business Analyrics course coveres concepts in detail on Data Mining, Business Strategies, etc. A detailed view of the few core subjects under Business Analytics MBA syllabus has been mentioned below:
| MBA in Business Analytics subjects | Topics Covered |
| Management Principles and Organizational Behavior | Introduction to Management and Organizational Behavior, Individual Processes in Organizations, Interpersonal process in Organizations, Organizational Process and Characteristics, Organizational Development, etc |
| Business Statistics | Introduction to Statistics, Probability Theory, Correlation-Karl Pearson’s and Rank Correlation, Hypothesis Testing, etc |
| Business Communication | Fundamentals of Communication, , Introducing the 7 Cs of business writing, Revising to improve the content and sentence structure, The Process of Writing E Mails, Writing Reports, Proposals Business report, etc |
| Business Strategy | The Importance of Strategic Management, Five Forces that Shape Strategy, The Motive for Diversification, Structure, Systems and People - The 7S Framework, Core Competence as the Root of Competitive Advantage, etc |
| Data Mining for Business Decisions | Kind of data, DM Functionalities, Architecture of data warehousing, Efficient computation of Data cubes Indexing CLAP Data and efficient processing of CLAP queries, Data Mining Primitives, Languages and System Architectures, |
| Data Visualisation for Managers | Introduction to data visualizations, Visually encoding data – Choosing graphic Forms, Clutter – Gestalt principles of visual perception, Story telling principles: Gricean Maxims, etc |
| Business Optimization and Big Data Analytics | Classification of optimization problems, Operations Research Techniques for Analytics, Introduction to simulation, Types of Analytics: Descriptive – Prescriptive – Predictive – Tools, etc |
| Social and Web Analytics | Web analytics 2.0 framework, Data (Structured data, unstructured data, metadata, Big Data and Linked Data), Web metrics and web analytics, Data analysis language and tools, Performing social media analytics, etc. |
MBA in Business Analytics Projects
The projects can be taken up on different topics in MBA Business Analytics syllabus such as optimization, business forecasting, supply chain analytics, marketing analytics, etc . The projects require cooperation between various companies' processes, technology objectives, and data while contributing to business goals. Popular projects in Business Analytics MBA syllabus:
- A Study on Various Investment Options Available in India
- A Survey of Risk Management and Portfolio Management
- Impact of GST on the fast-moving Consumer Goods Sector in India
- A Survey of the Various Employee Welfare Schemes at Hindustan Unilever
- Analysis of the Satisfaction Level of Employees in the Banking and Finance Sector
- Analysis of Financial Statements of Banks
MBA in Business Analytics Course Structure
The Business Analytics subjects in MBA are designed according to the needs of the industry like banking & financial services, e-commerce, and retailing. The business analytics course provides detailed insights on the analytical aspects of finding business data and leads generated by mobile technology, computing, etc. MBA in Business Analytics syllabus helps students to enhance skills and knowledge on theoretical statistics and applied analytics.
The general course structure of the MBA Business Analytics is given below:
- 4 Semesters
- Core and Elective subjects
- Project Submission
- Summer Internship Program
MBA in Business Analytics Teaching Methodology and Techniques
Teaching methodologies and techniques used in teaching subjects in MBA business analytics can differ as per college. Students largely depend on the course content and are required to undertake an independent study. Students have to submit the final year internship file. Some of the teaching methods and technologies that may be highly effective in business analytics education are:
- Case study Methods
- Presentations
- Business Quizzes
- Field Projects and Assignments
- E-learning
- Blended Learning
- Practical Learnings
- Problem-based Solving
- Projecto-curricular Activities
MBA in Business Analytics Reference Books
Top best books on Business Analytics syllabus MBA explore a wide range of subjects in business analytics, data analytics and business intelligence. Listed below are some top books for MBA Business Analytics:
| Books | Author | Topics Covered |
|---|---|---|
| Business Intelligence for Dummies | Swain Scheps | Understanding the principles and practical elements of BI, different approaches to build a solid BI architecture and roadmap design, relating BI to data warehousing, ERP, CRM, and e-commerce analyse emerging trends |
| Business Intelligence Guidebook | Rick Sherman | Business and Technical Needs, Architectural Framework, Data Integration Design, Business Intelligence Design, and more |
| Successful Business Intelligence | Cindi Howson | Business Intelligence from Business Side, latest developments in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory |
| Business Intelligence Roadmap | Larissa T. Moss and Shaku Atre |
Six stages of a BI project: justification, planning, business analysis, design, construction, and deployment, five matrices that serve as references for the development process and more |
| Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things | Bernard Marr |
Data-driven culture, big data, data-driven decision making, data literacy, data-driven company and more |
Top MBA in Business Analytics Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Business Analytics Fee Structure
FAQs on MBA in Business Analytics Syllabus and Subjects
Q: What are the core subjects in MBA Business Analytics syllabus?
A: Social Media Analytics, Supply Chain Analytics, Digital Media Analytics, etc are some core subjects in MBA Business Analytics.
Q: Does MBA Business Analytics require knowledge of Mathemantics?
A: Yes, good knowledge of mathematics and data structures is essential for this course.
Q: Is coding included in MBA in Business Analytics syllabus?
A: No, it is not a mandatory skill to know coding to do this course. However, basic coding skills will benefit students while learning analytics subjects.
Q: What are the MBA Business Analytics syllabus for first year?
A: Managerial Economics, Financial Accounting, Organizational Behaviour, etc are some subjects taught in the first course.
Q: Is Business Analytics hard in MBA?
A: No, it is not a complicated course for students interested in knowing the simulation modelling of a business.
