MBA in Digital Marketing Syllabus and Subjects 2024

Duration: 2 Years
Avg Fees: ₹4 - 24 LPA

The MBA in Digital Marketing syllabus includes the basics of business management, branding and promotion, SEO and marketing, customer relationship management, online ad supervision, e-commerce, and web content marketing. The course also covers the latest knowledge about advancement in mobile marketing, email marketing, web analytics, etc.

The MBA in Digital Marketing course equips students with fundamental concepts about branding and promotion of products in a digital environment to drive business growth and skills to analyze market trends and deliver effective digital marketing campaigns. 

Table of Contents

Semester Wise MBA in Digital Marketing Syllabus

The MBA Digital Marketing syllabus is structured according to two years post-graduation course with four semesters and includes core and elective concepts of social media marketing, online marketing, marketing channels, trends in digital marketing, etc. The semester-wise digital marketing syllabus for MBA is given below:

First Year MBA in Digital Marketing Syllabus

The MBA in Digital Marketing syllabus in the first year helps students gain foundational knowledge of management concepts and theories of digital marketing. The 1st year MBA Digital Marketing subjects are given below:

Semester - I

Semester - II

Business Communications

Fundamentals of Product and Brand Management

Managerial Accounting

Basics of Consumer Buying Behavior

Basics of Marketing Management

Types of Integrated Marketing Channels

Managerial Economics

Financial Management

Organizational Behavior

Business Research Methods

Fundamentals of Business Law and Ethics

Basics of Digital Marketing

   

Practical Topics in the First Year MBA in Digital Marketing Syllabus

Some of the practical topics in the 1st-year MBA Digital Marketing subjects are given below:

  • Microsoft Excel Usage
  • Content Management System Application

Also, CheckTop Reasons to Pursue an MBA in 2023

Second Year MBA in Digital Marketing Syllabus

The MBA Digital Marketing second-year syllabus focuses on an in-depth analysis of types of marketing strategies to leverage digital platforms for businesses. The 2nd year MBA Digital Marketing subjects are given below:

Semester - III

Semester - IV

Summer Internship Program

Fundamentals of Service and Strategic Management

Fundamentals of Digital Entrepreneurship

Sales Management and Affiliate Marketing

Types of Digital Marketing

Understanding LinkedIn and Twitter Marketing

Fundamentals of Marketing Automation

Elective-II

Elective-I

Project Report/Viva

Practical Topics in the Second-Year MBA in Digital Marketing Syllabus

Some of the practical topics in the 2nd-year MBA Digital Marketing subjects are given below:

  • Understanding the use of SPSS Software
  • Business Model Prototype Marketing

MBA Scholarships

Top Skills Required for MBA

MBA Digital Marketing Subjects

MBA Digital Marketing subjects are industry-oriented and focus on the ability and skill enhancement of students. The subjects aim at understanding traditional digital marketing strategies and the integration of modern strategies into the business digital landscape. Some of the Digital Marketing subjects in MBA are given below:

Core MBA Digital Marketing Subjects

The MBA in Digital Marketing core subjects in the 1st and 2nd semesters help students understand the basics and advanced concepts of management and the application of digital marketing strategies in businesses. Some of the core subjects in the MBA in Digital Marketing syllabus are given below:

  • Fundamentals of Marketing Management
  • Business Laws and Regulations
  • Fundamentals of Digital Marketing
  • Managerial Economics
  • Understanding Digital Business
  • Fundamentals of Organizational Behavior
  • Social Media Marketing
  • Managerial Accounting

Elective MBA in Digital Marketing Subjects

According to the aspirant's area of interest, the range of higher education, and potential career paths, elective subjects can be chosen. The following list of electives from the MBA in Digital Marketing syllabus/curriculum:

  • Data Visualization
  • Website Development and Design
  • Email Marketing
  • Understanding Neuromarketing
  • Development in Entrepreneurship
  • Enterprise Selling and Negotiation
  • Content Marketing
Digital Marketing Course Fees Digital Marketing Course Syllabus

MBA Digital Marketing Subjects in Detail

MBA Digital Marketing subjects focus on understanding the evolution of digital marketing on various platforms and recent trends, metrics, software usage, etc. A detailed view of a few subjects in the MBA Digital Marketing syllabus is given below: 

MBA Digital Marketing Subjects

Topics 

Management Fundamentals

Management Quantitative Approach, Decision Making Process, Process of MBO, etc.

Consumer Behavior

Types of Consumers, Evolution of Consumer Behavior, Types of E-Commerce Platforms, Buying Process, etc.

Social Media Marketing

Different Social Media Platforms, Advertising on Instagram and Facebook, Social Media Marketing Metrics, etc.

Digital Market Research

Marketing Information System, SPSS, Types of Surveys, Qualitative Research Techniques, etc.

Digital Marketing Channels

Omni Channel Strategy, Types of Channels, Conflict Management in Channels, Marketing Channel Audit, etc.

College Wise MBA Digital Marketing Syllabus

The Digital Marketing MBA syllabus may differ from one college to another depending on their curriculum and program goals. To learn more about the program, students can use the university website to get the MBA Digital Marketing syllabus PDF 2023. The MBA Digital Marketing course offerings from the top universities are listed below:

Maharashtra State Skill University MBA in Digital Marketing Syllabus

Maharashtra State Skill University's MBA Digital Marketing course focuses on developing knowledge about advanced topics such as search engine optimization, social media marketing, etc. Given below is the semester-wise MBA in Digital Marketing subjects list for MSSU:

Semester I

Semester II

Marketing Management Basics

Advertising Concepts

Business Statistics

Fundamentals of Digital Analytics

Digital Marketing Fundamentals

SEO and SEM

Fundamentals of Social Media Marketing

Understanding Consumer Behaviour

Understanding Google Ecosystem

Business Laws

Financial Management 

-

Semester III

Semester IV

On the Job Training

Product Marketing Strategies

Certification Course

Fundamentals of E-Commerce Marketing

Elective-I

Elective-II

Business Research Methods

Project Report/Viva

Dr. DY Patil Institute of Management and Research MBA in Digital Marketing Syllabus

The Dr. DY Patil Institute of Management and Research MBA Digital Marketing course is recognized by Savitribai Phule Pune University and provides advanced knowledge about SEM, SEO, and social media marketing. Given below is the semester-wise MBA Digital Marketing subjects list for the Dr. DY Patil Institute of Management and Research:

Semester I

Semester II

Managerial Accounting

Understanding Consumer Behavior

Fundamentals of HRM

Basics of Digital Marketing

Basics of Marketing Management

Different Marketing Channels

Basics of Financial Management

Market Research

Fundamentals of Digital Business

Operations and Supply Chain Management

Research Methods Used in Business

-

Semester III

Semester IV

Summer Internship Program

Digital Marketing Case Study

Fundamentals of Strategic Management

Laws Related to Data Protection

Decision Science

Trends in Digital Marketing

Digital Marketing Evolution

Business Ethics

Elective-I

Research Project

Elective-II

Viva

MBA in Digital Marketing Project Topics

MBA Digital Marketing project topics are related to e-marketing, branding, promoting, advertising, investment in digital marketing, the future of digital marketing, etc. Some of the popular MBA in Digital Marketing project topics are:

  • Customer Satisfaction in Digital Marketing Agency
  • Digital Marketing Strategies (Return on Investment for Various)
  • Case Study Analysis of Google SEO Marketing
  • Online Shopping and Social Media Strategies
  • Comparison of Traditional Marketing to Online Marketing
  • Facebook Analytics for Targeted Marketing
  • Customer Satisfaction with Coupon Code-Based Promotional Activities
  • Report about Tools used to Analyze E-Marketing Competitors
  • Visual Keyword Analysis Tools for Search Engine Digital Marketing

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MBA in Digital Marketing Course Structure

The MBA in Digital Marketing course structure focuses on gaining practical knowledge about the subject through conducting online surveys and analyzing reports to learn about e-business and digital marketing. The course structure for the MBA in Digital Marketing is given below:

  • Core and Elective Subjects
  • IV Semesters
  • Research Paper Publications
  • Survey
  • Internship
  • Major Project Work

MBA Digital Marketing Teaching Methodology and Techniques

MBA in Digital Marketing teaching methodologies have a mix of traditional and modern techniques for a comprehensive understanding of the subject, such as lectures, case studies, digital marketing simulations, etc.

Listed below are a few teaching methodologies and techniques used in the MBA Digital Marketing course:

  • Internships
  • Practical Sessions
  • Research Papers
  • Group Projects
  • Thesis writing 
  • Online Workshop
  • Guest Lectures
  • Case Studies

MBA in Digital Marketing Reference Books

MBA in Digital Marketing reference books help students understand digital marketing concepts and theories in a systematic way. Listed below are the popular MBA in Digital Marketing books:

Books

Topics Covered

Authors

Digital Marketing: Strategy, Implementation and Practice

Digital Marketing Techniques, Website Design Principles, Display Advertising, etc.

Dave Chaffey and Fiona Ellis-Chadwick

Web Analytics 2.0

Role of Web Analytics in Business, A/B Testing, E-Commerce Metrics and Key Indicators, etc.

Avinash Kaushik

Social Media Marketing and Branding

Social Media Advertising and Promotion, Social Media ROI Metrics, Influencer Marketing Strategies, etc.

Ankit Srivastava

This is Marketing

Value Creation for Customers, Brand Positioning, The Future of Marketing, etc.

Seth Godin

Digital Marketing: Opportunities and Challenges

Different Digital Marketing Channels, Regulatory and Ethical laws in Digital Marketing, etc.

Dr. RC Jain and Dr. Monika Rathi

MBA in Digital Marketing Fee Structure

FAQs on MBA in Digital Marketing Syllabus and Subjects

Q: What is MBA Digital Marketing first year syllabus?

A: MBA in Digital Marketing's first year syllabus includes an understanding of marketing principles, consumer behavior, social media marketing, etc.

Q: What are the important subjects in MBA Digital Marketing fourth semester?

A: The important subjects in MBA Digital Marketing 4th semester are Services Management, Sales Management and Personal Selling, Affiliate Marketing, etc.

Q: Which are the important MBA books in Digital Marketing?

A: The important books in MBA Digital Marketing are Principles of Management by Tony Morden, Principles of Marketing by Philip Kotler, Digital Marketing by Seema Gupta, etc.

Q: What are the elective subjects in MBA in Digital Marketing?

A: Some of the elective subjects in MBA Digital Marketing are Website Planning and Design, Content Marketing, Digital Entrepreneurship, etc.

Q: What are the trending MBA in Digital Marketing Project Topics?

A: Some of the trending research topics in digital marketing are study of AI in digital marketing, Role of data analytics in digital marketing campaigns, etc.

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