MBA in Marketing Management: Course Details, Eligibility, Admission, Fees
MBA in Marketing Management is a 2-year postgraduate degree that focuses on the study of Market Strategy, Consumer Behavior, Advertising, Public Relations, Data Analytics, and Market Research with the latest marketing trends such as content marketing, agile marketing, etc. The course is a specialization postgraduate program under the umbrella of MBA courses.
MBA in Marketing Management Admission process requires candidates to clear their bachelor's degree with a minimum of 50% marks for unreserved category students and 45% for SC/ST/PwD category from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as CAT, MAT, CMAT, etc. The average MBA Marketing Management course fees is in the range of INR 2-10 LPA.
Table of Contents
- What is MBA in Marketing Management?
- MBA in Marketing Management Eligibility Criteria
- Why Choose an MBA in Marketing Management Course?
- MBA in Marketing Management Admission 2023
- Top MBA in Marketing Management Entrance Exams
- Top MBA in Marketing Management Colleges in India
- Types of MBA in Marketing Management Courses
- MBA in Marketing Management Syllabus and Subjects
- MBA in Marketing Management vs. PGDM in Marketing
- MBA Marketing Management Salary in India
- Courses After MBA in Marketing Management
- Career Options After MBA in Marketing Management
- MBA Marketing Management Scholarships
- Skills to Excel as the Best MBA in Marketing Management Graduate
MBA in Marketing Management Course Details
| Degree | Masters |
| Full Form | Master of Business Administration in Marketing Management |
| Duration | 2 Years |
| Age | No age limit |
| Entrance Exam | CAT, MAT, XAT, CMAT |
| Minimum Percentage | Passing undergraduate degree with a minimum aggregate of 50% from a recognized institute. |
| Average Fees | ₹3 - 4 LPA |
| Similar Options of Study | PGDM in Marketing, Master of Marketing Management |
| Average Salary | INR 5-17 LPA |
| Employment Roles | Sales Manager, Public Relations Director, Market Analyst, Brand Manager, etc. |
| Top Recruiters | Zoho, ITC, Pearson, NielsenQ, Emeritus |
What is MBA in Marketing Management?
MBA in Marketing Management is typically a two-year course that focuses on imparting knowledge and skills to candidates regarding core business concepts and marketing strategies such as product development, segmentation, targeting, positioning, distribution and channel management, etc.
To enhance their career growth, candidates must complete tasks such as capstone projects, summer internships, and training to perfect their skills. The graduates can work in different roles like Marketing Analytics, Campaign Manager, Market Research Analyst, etc., with an average entry-level salary in the range of INR 5-17 LPA (Source: Glassdoor).
MBA in Marketing Management Eligibility Criteria
MBA in Marketing Management eligibility standards vary depending on the college, but there are some basic factors that a candidate must meet, as listed below:
- For an unreserved category, applicants must hold a bachelor's degree in any comparable discipline with a minimum of 50% aggregate from a recognized university.
- Students from reserved categories, such as SC/ST/PWD, must have a minimum of 45% aggregate marks in their Bachelor's degree.
- Applicants in the last year of their bachelor's degree are entitled to apply for the course provisionally.
- For admission, students must take the proper MBA in Marketing Management entrance test, such as the CAT, XAT, MAT, and so forth.
- There is no upper age limit to enroll in MBA in Marketing Management course.
Why Choose an MBA in Marketing Management Course?
Candidates who want to improve their management abilities can join the MBA in Marketing Management professional program. There are a number of benefits to taking the course, which are listed in the list below.
- Students can get placement in top recruiting companies such as NielsonQ, Zoho, ITC, etc., with good salary packages.
- MBA in Marketing Management syllabus offers comprehensive core and elective subjects such as marketing research, consumer behavior, product management, etc., that are important for excelling in the marketing industry.
- Marketing is one of the most dominating sectors in the country with almost every industry placing emphasis on it. The marketing sector is expected to grow by INR 539 trillion by the end of FY 2024.
- In a prediction, it is estimated that the CGAR of marketing is expected to grow by 30.2% in 2023- 2028 with a USD value of $19,268.7 million.
- Goldman and Sachs have estimated that marketing professionals in India by 2025 are expected to be valued at $160 billion.
Also, Read: Why MBA? Top Reasons to Pursue an MBA
MBA in Marketing Management Admission 2023
MBA in Marketing Management course admission is provided both online and offline depending on the candidate's choice. The step-by-step MBA in Marketing Management admission approach used by universities and institutions is as follows:
- Step 1: The candidate must sit for the entrance exam required for admission to the course.
- Step 2: The candidate must complete the college's registration process, which is available either online or by visiting the college campus.
- Step 3: Students must meet the cut-off for entrance exams accepted by colleges.
- Step 4: Following the entrance exam and the presentation of the results, universities and institutions will publish their cut-offs to begin the admissions process.
- Step 5: Candidates are invited to the GD and interview procedure once the merit list is published.
- Step 6: After being accepted, students must provide the required documents and pay the MBA in Marketing Management fees.
Read More on MBA Admission Process
Top MBA in Marketing Management Entrance Exams
Admission to the best MBA in Marketing Management colleges in India is determined by an aspirant's performance in the entrance tests. MBA entrance exams in Marketing are held at the national, state, and institute levels. The following are some of the most important MBA in Marketing Management exams:
National-Level MBA in Marketing Management Entrance Exam
For admission to MBA in Marketing Management courses, top business institutions in India accept national-level entrance exam scores. These nationalized tests have been authorized by the AICTE (All India Council for Technical Education). Some of the most popular MBA in Marketing Management entrance exams are listed in the table below.
|
MBA in Marketing Management Entrance Exams |
Registration Date |
|
Aug 2 - Sep 13, 2023 |
|
|
Aug 17 - Sep 14, 2023 |
|
|
Jul 15 - Nov 30, 2023 |
|
|
Aug 1 - Oct 10, 2023 |
|
|
February 2024 |
|
|
Aug 29, 2023 |
Top MBA in Marketing Management Colleges in India
Many students in India opt for MBA in Marketing Management immediately after completing their bachelor's degree, making it one of the most popular courses. Admissions to the course are determined by a combination of merit and entrance exam performance. Below listed are the top colleges offering MBA in Marketing Management courses along with their average fees:
|
NIRF Management Rankings 2023 |
College Name |
Average Fees |
|
39 |
INR 3.81 LPA |
|
|
61 |
INR 47,000 PA |
|
|
72 |
INR 6.20 LPA |
|
|
87 |
INR 3.50 LPA |
|
|
95 |
INR 40,000 PA |
|
|
- |
INR 80,000 PA |
|
|
- |
INR 62,000 PA |
|
|
- |
-- |
|
|
- |
INR 74,000 PA |
|
|
|
Monark University |
INR 59,000 PA |
Types of MBA in Marketing Management Courses
Due to an increase in demand for MBA in Marketing Management courses, there are now various ways to study the course based on students' experience, goals, and qualifications. Below are the different types of MBA in Marketing Management programs, along with their respective details:
|
Type |
Eligibility for MBA in Marketing Management Courses |
MBA in Marketing Management Duration |
|
Full Time |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
2 Years |
|
Online |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
1-2 Years |
|
Distance |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
2-4 Years |
Online MBA in Marketing Management
The online MBA in Marketing Management course is ideal for individuals who are working professionals and want to advance their careers and learn new skills. Below listed are details regarding the online MBA Marketing Management course:
- The course can be pursued from colleges like DY Patil Online University, NMIMS Global, University of Mysore, etc.
- The average course fees range between INR 80,000-2 LPA.
- Colleges may also have additional criteria that a candidate should have a minimum of 2 years of work experience.
Distance MBA in Marketing Management
The distance MBA in Marketing Management course is recognized by UGC and offers a similar curriculum and practical knowledge to students. Below listed are details regarding the distance MBA Marketing Management course:
- The course can be pursued at colleges like Suresh Gyan Vihar University, National Institute of Management Solutions, IGNOU, etc.
- The average course fee is in the range of INR 25,000-60,000 PA.
- The course duration is two years which can be extended to four years.
Also, Check: Difference Between Sales and Marketing
MBA in Marketing Management Syllabus and Subjects
The MBA in Marketing Management syllabus in the first year covers foundation business and marketing topics. The second-year syllabus focus on an advanced topic like product and innovation management, services marketing, luxury brand management, etc. A few of the MBA in Marketing Management subjects are given below in a detailed view:
|
MBA in Marketing Management |
Topics Covered |
|
Consumer Behaviour |
Consumer Behaviour Theories, Consumer Decision Making Process, Consumer Perception, and Branding, etc. |
|
Marketing Research |
Research Design and Methodology, Data Analysis Techniques, Consumer Behaviour Analysis, Product and Service Research, etc. |
|
Quantitative Methods for Decision Making |
Descriptive Statistics, Sampling Distributions, Hypothesis Testing, Decision Analysis, Regression Analysis, etc. |
|
Services Marketing |
Service Quality and Customer Satisfaction, Service Blueprint and Process Design, Pricing Strategies for Services, CRM in Services, etc. |
Read more: MBA in Marketing Management Syllabus and Subjects
MBA in Marketing Management vs. PGDM in Marketing
MBA in Sales and Marketing offers a thorough understanding of marketing strategies and techniques that are used in the process of procuring sales of goods and services, and the MBA in Marketing Management focuses on the implementation of marketing principles in businesses. Below listed is the difference between MBA Marketing Management and PGDM in Marketing course:
|
Parameter |
MBA in Marketing Management |
MBA in Sales and Marketing |
|
Full Form |
Master of Business Administration in Marketing Management |
Master of Business Administration in Sales and Marketing Management |
|
Overview |
Encompasses topics such as marketing fundamentals, brand management, market research and analysis, market strategy and planning, product development, etc. |
Focuses on topics like sales strategies and techniques, sales management, marketing strategies, consumer behaviour, distribution management, negotiation skills, CRM, etc. |
|
Discipline |
Marketing |
Marketing |
|
Duration |
2 Years |
2 Years |
|
Eligibility |
Bachelor’s degree with a minimum of 50% marks from a recognized university. |
Bachelor’s degree with a minimum of 50% marks from a recognized university. |
|
Average Fees |
INR 2-10 LPA |
INR 75,000-5 LPA |
|
Top Institutes |
UPES, PIMR Indore, Sharda University, etc. |
Amity University, RMIT University, D.Y Patil University |
Read More: PGDM in Marketing
MBA Marketing Management Salary in India
The average salary for MBA Marketing Management is in the range of INR 5-17 LPA (Source: Payscale). The salary can vary depending on job role, location, experience, etc. The graduates working in Bangalore in marketing-related roles earn on average INR 8-10 LPA, whereas graduates working in Gurgaon earn about INR 7-12 LPA. Below listed are the top job roles offered to MBA Marketing Management graduates with their average salary:
|
MBA in Marketing Management Jobs |
Average Entry-Level Salary |
|
Media Planner |
INR 6.49 LPA |
|
Advertising Manager |
INR 9.86 LPA |
|
CRM Executive |
INR 5.40 LPA |
|
Marketing Analyst |
INR 6 LPA |
|
Event Marketing Executive |
INR 4.50 LPA |
[Source: Glassdoor]
Read more: MBA in Marketing Management Salary in India
Courses After MBA in Marketing Management
The graduates after completing MBA in Marketing management can pursue higher degrees or advanced certification courses to enhance their domain expertise. Below listed are a few courses that can be pursued after MBA in Marketing Management:
- PhD
- Advanced Brand Management Course
- EMBA in Marketing Management
- Advanced Certification Course in CRM
Career Options After MBA in Marketing Management
The MBA Marketing Management graduates have vast career opportunities in both private and public organizations such as ITC Limited, Amazon, Reliance Jio, IBM, etc. Below listed are the top job designations offered to market management MBA graduates with top hiring companies and their average salaries:
|
Job Designations |
Job Descriptions |
Hiring Companies |
Salary |
|
Marketing Consultant |
They improve customer engagement by analyzing market trends and developing customer-oriented marketing strategies. |
Nearbuy, Dell Technology, Uber, etc. |
INR 9.58 LPA |
|
PR Manager |
They manage public relations campaigns, and media releases, and handle crises related to campaigns and brand messages. |
MSL, Adfactors PR, Genesis BSW, etc. |
INR 8.72 LPA |
|
Market Entry Strategist |
They give data-driven insights related to market trends and determine market segments for entry strategies for a business. |
IBM, Cosmo Group, Metvy, etc. |
INR 6.42 LPA |
|
Marketing Communication Manager |
They manage communication for the organization on various marketing channels on digital and traditional media. |
Godrej & Boyce Manufacturing, CRIF, Honeywell, etc. |
INR 11.49 LPA |
Top Recruiters for MBA in Marketing Management
The MBA in Marketing Management graduates is hired by top recruiters in different industries like consumer goods and retail, technology, e-commerce, advertising, and public relation agencies, etc. Below listed are top companies with job roles offered and their respective salary given to graduates:
|
Companies |
Jobs Roles |
Average Salary |
|
NielsenIQ |
Market Research Analyst, Advertising Manager, etc. |
INR 5.20 LPA |
|
Zoho |
Digital Marketing Manager, Brand Manager, Marketing Executive, etc. |
INR 7.75 LPA |
|
Emeritus |
Content Marketing Manager, Social Media Manager, E-Commerce Manager, etc. |
INR 11.04 LPA |
|
ITC |
Brand Manager, Advertising Manager, etc. |
INR 8.72 LPA |
|
Pearson |
Customer Relations Manager, Market Researcher, etc. |
INR 7.25 LPA |
[Source: Glassdoor]
MBA Marketing Management Scholarships
The students who want to pursue MBA in Marketing Management are offered various scholarships based on their merit score, annual income, category, etc. The scholarships are provided by the government, private and public banks, colleges, etc.
Below listed are scholarships available to MBA Marketing Management graduates along with the eligibility criteria and scholarship amount:
|
Scholarship |
Eligibility |
Amount |
|
UPES Postgraduate Scholarship |
A minimum of 75% marks in bachelor’s degree |
20% of Tuition Fees |
|
IMT EWS Scholarship |
90 percentile or above in CAT OR XAT |
40% on the Course Fees |
|
Capital First MBA Scholarship by IDFC Bank |
Only for Indian Nationals under the age of 35 years |
INR 2 LPA |
Skills to Excel as the Best MBA in Marketing Management Graduate
The MBA Marketing Management course requires the candidate to have a fundamental understanding of marketing concepts, practical skills, and personal attributes, Below listed are a few skills required by an MBA Marketing graduate:
- Strategic Thinking: The professional needs to strategically analyze market trends, identify market opportunities and implement business-level strategies.
- Customer-Centric Approach: In order to build a good brand image the HR professional needs to understand customer preferences, and needs and tailor their marketing strategies accordingly.
- Crisis Management: The professional should be able to handle PR crises and convert negative sentiment about the product, marketing campaign, etc., into positive output.
- Innovation: In order to stay ahead of the competitors the marketing manager should be able to design creative and unique campaigns catering to the targeted consumers.
Top MBA in Marketing Management Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Marketing Management Fee Structure
FAQs on MBA in Marketing Management
Q: What is an MBA in Marketing Management Management?
A: MBA in Marketing Management is a two-year postgraduate program that focuses on many strategies involved in marketing, advertising and public relations to produce good brand awareness and consumer flow.
Q: What is the eligibility requirement for an MBA in Marketing Management?
A: A bachelor's degree with a minimum of 50% marks or unreserved and 45% for SC/ST/PwD category from an accredited university.
Q: What is the average MBA in Marketing Management course fees?
A: The average MBA in Marketing Management course fee is in the range of INR 2–10 LPA.
Q: Is MBA Marketing Management a good career?
A: Yes, with the growing advent of the marketing sector and every industry vying for marketing professionals, MBA in Marketing Management is a good career option.
Q: Which is better: an MBA in Marketing Management or HR?
A: MBA in Marketing Management deals with strategies involved in marketing, branding and advertising of a product or service whereas MBA in HR focuses on the relationship between organization, employer, and employees.
Q: What is the average salary of an MBA Marketing Management graduate?
A: The average salary of an MBA in Marketing Management graduate is in the range of INR 5-17 LPA. (Source: Glassdoor)
Q: What job roles are available after MBA in Marketing Management course?
A: The graduates after completion of the MBA in Marketing Management course can work as Marketing Analyst, Sales Manager, Advertising Manager, etc.
