MBA in Sales and Marketing: Course Details, Eligibility, Fees, Admission
MBA in Sales and Marketing course focuses on a comprehensive understanding of the sales management and marketing strategies used in varied industries. The course also trains students to understand the application of advanced tools like A/B Testing tools, Content Management System, Marketo, etc. under the MBA in Sales and Marketing course curriculum.
MBA in Sales and Marketing admission requires candidates to clear their bachelor's degree with a minimum of 50% marks for the unreserved category and 45% for SC/ST/PwD category from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as CAT, GMAT, CMAT, etc. The average MBA in Sales and Marketing fees is in the range of INR 75,000-5 LPA.
Table of Contents
- What is MBA in Sales and Marketing?
- MBA in Sales and Marketing Eligibility Criteria
- Why MBA in Marketing and Sales Course?
- MBA in Sales and Marketing Admission 2023
- Top MBA in Sales and Marketing Entrance Exams
- Top MBA in Sales and Marketing Colleges in India
- Types of MBA in Sales and Marketing Courses
- MBA in Sales and Marketing Syllabus and Subjects
- MBA in Sales and Marketing vs MBA in Finance
- MBA Sales and Marketing Salary in India
- Courses After MBA Sales and Marketing
- Career Options After MBA in Sales and Marketing
- MBA in Sales and Marketing Scholarships
- Skills to Excel as the Best MBA in Sales and Marketing Graduate
MBA in Sales and Marketing Course Details
| Degree | Masters |
| Full Form | Master of Business Administration (Sales and Marketing) |
| Duration | 2 Years |
| Age | There is no upper age limit to enroll in the course. |
| Minimum Percentage | Candidates must have a minimum of 45% (from the reserved category) and 50% (from the unreserved category) in their bachelor's degree. |
| Average Fees | ₹8.47 LPA |
| Average Salary | INR 5-30 LPA (Source: Payscale) |
| Employment Roles | Business Development Executive, Sales Manager, Product Manager, Marketing Manager, etc. |
| Top Recruiters | Amazon, 3M, Bharti Airtel, ITC, BYJU’s, etc. |
What is MBA in Sales and Marketing?
MBA in Sales and Marketing program aims to equip candidates with knowledge and skills related to consumer behavior, sales trends, and strategies to drive sales in stores. The course duration is two years spread across 4 semesters. It includes traditional MBA subjects like Finance, Operations, and Accounting and specialized topics like Sales Forms, Marketing Strategies, and Consumer Trends.
MBA in Sales and Marketing in India is a postgraduate specialization program under MBA courses. The graduates after completion of the course can work in various range of roles like Sales Manager, Product Manager, Business Development Manager, Sales Analyst, etc., with an average salary ranging between INR 5-30 LPA (Source: Payscale)
MBA in Sales and Marketing Eligibility Criteria
The eligibility requirements for an MBA in Sales and Marketing vary based on the college. Some institutions accept applicants based on merit rather than an entrance exam, even though most standards remain the same. A candidate must, in essence, satisfy the following fundamental requirements:
- Unreserved category candidates must hold a bachelor's degree in a related field from an approved university with a minimum cumulative grade point average of 50%.
- Reserved group members, such as SC/ST/PWD students, must get a minimum of 45% overall in their Bachelor's program.
- Those in their last year of undergraduate study can apply provisionally for the course.
- Applicants must pass the required MBA in Sales and Marketing entrance exams, such as the CAT, XAT, MAT, and others, to be admitted.
- An MBA in Sales & Marketing can be obtained at any age.
Why MBA in Marketing and Sales Course?
Individuals who aspire to elevate their careers can benefit greatly from enrolling in the professional MBA in Sales and Marketing program. This course offers numerous advantages, which are highlighted below.
- In April 2022, compared to the pre-pandemic era (April 2019), retailers reported a growth of 23%.
- As per BLS report, the employment rate in the sales and marketing domain will grow by 10% between the year 2021-31.
- In India, top-performing businesses are boosting their earnings by moving away from traditional approaches to improving their sales teams' efficiency.
- The employment of market research analysts is projected to grow 19% between the year 2021-31.(As per BLS Report)
Also, Check: Top Reasons to Pursue an MBA
MBA in Sales and Marketing Admission 2023
Admission to the MBA in Sales and Marketing course is available online and offline, depending on the candidate's preferences. A common step-by-step MBA in Sales and Marketing admission method used by colleges and institutions is as follows:
- Step 1: For admission to the course, the candidate must take the appropriate entrance exam.
- Step 2: The candidate must register with the college, which can be done online or on campus.
- Step 3: Following the entrance exam and the results presentation, universities and institutions will announce their cut-offs to begin the admissions process.
- Step 4: Once the merit list is published, candidates are invited to the GD and interview procedure.
- Step 5: Students must provide the relevant papers and pay the MBA in Sales and Marketing fees once accepted.
Read More on MBA Admission Process
Top MBA in Sales and Marketing Entrance Exams
Admission to the best MBA in Sales and Marketing colleges in India is determined by an aspirant's performance in the entrance exam. MBA in Marketing and Sales entrance exams are given at the national, state, and institute levels. The following are some of the most important MBA in Sales and Marketing tests:
|
MBA in Sales and Marketing Entrance Exams |
Registration Date |
Accepting Colleges |
|
Aug 2 - Sep 13, 2023 |
Amity University, RMIT University |
|
|
Jul 15 - Nov 30, 2023 |
RMIT University, Amity University |
|
|
February 2024 |
Amity University, Parul University |
|
|
August 2023 |
Amity University |
Top MBA in Sales and Marketing Colleges in India
The MBA in Sales and Marketing course is offered by a few colleges in India in full-time learning mode. The admission to the course is done on the basis of merit score and entrance exam cut-off. Below listed are the top colleges offering MBA in Sales and Marketing courses:
|
NIRF Ranking 2023 |
College Name |
Average Fees |
|
35 |
INR 4.8 LPA |
|
|
- |
INR 75,000 PA |
|
|
- |
RMIT University |
INR 2.9 LPA |
Types of MBA in Sales and Marketing Courses
With the growing demand for MBA in Sales and Marketing courses, students now have a range of options to choose from based on their experience, aspirations, and needs. Here are the different types of MBA in Sales and Marketing programs and their specifics:
|
Type |
Eligibility for MBA in Sales and Marketing Courses |
MBA in Sales and Marketing Duration |
|
Full Time |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
2 Years |
|
Online |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
2 Years |
|
Distance |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks |
2-4 Years |
Online MBA in Sales and Marketing
Students can pursue an online MBA in Sales and Marketing courses since the degree is industry-relevant. The following are the specifics of the online MBA in Sales & Marketing:
- Depending on the academic module, an Online MBA in Sales and Marketing typically lasts 2 years.
- The course can be pursued from colleges like D.Y.Patil Centre for Online Learning, IMTS Institute, etc.
- The average course fees is between INR 80,000-2 LPA.
Distance MBA in Sales and Marketing Course
Students can also pursue an MBA in Sales and Marketing in distance learning mode. The course structure allows students to learn about consumer behavior, market research, etc. Below listed are a few important points regarding distance MBA in Sales and Marketing course:
- The course can be pursued from colleges like KIIT University, Dr. MGR University, etc.
- The average course fee is in the range of INR 60,000-1 LPA.
- There is no upper age limit to pursue the course.
MBA in Sales and Marketing Syllabus and Subjects
The MBA in Sales and Marketing syllabus in the first year focuses on topics like sales management, consumer behavior along with business fundamentals. The second-year syllabus deals with the study of advanced concepts like global marketing, channel management, advanced sales techniques, etc.
A few MBA in Sales and Marketing subjects are detailed below:
|
MBA in Sales and Marketing Subjects |
Topics Covered |
|
Sales Management |
Sales Process and Techniques, CRM, Sales Team Management, Sales Performance Metrics, etc. |
|
Strategic Marketing Planning |
Market Analysis and Segmentation, SWOT Analysis, Marketing Mix, Brand Positioning, etc. |
|
Product and Innovation Management |
Product Lifecycle Management, Ideation and Concept Development, Product Strategy, Portfolio Management, etc. |
|
Advertising and Promotion |
Advertising Campaign Planning, Advertising Principles, Media Planning, Integrated Marketing Communication, etc. |
Read More: MBA in Sales and Marketing Syllabus and Subjects
MBA in Sales and Marketing vs MBA in Finance
MBA in Sales and Marketing focuses on the study of different marketing strategies that are implemented in the process of procuring sales of goods and services, whereas MBA in Finance focuses on understanding how to manage investments and handle complex corporate finance problems. Given in the table below is a course comparison between an MBA in Sales and Marketing and an MBA in Finance:
|
Parameter |
MBA in Sales and Marketing |
MBA in Finance |
|
Full Form |
Master of Business Administration in Sales and Marketing |
Master of Business Administration in Finance |
|
Course Overview |
The course curriculum focuses on understanding topics like branding, advertising, consumer behavior, sales management, etc. |
The course curriculum focuses on understanding topics like financial strategies, risk assessment, capital budgeting, etc. |
|
Discipline |
Management |
Management |
|
Duration |
2 years |
2 years |
|
Eligibility |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
Candidate should have completed bachelor's degree with a minimum of 50% for unreserved category and 45% for reserved category marks + Entrance Exam |
|
Average Fees |
INR 75,000-5 LPA |
INR 2-12 LPA |
|
Top Institutes |
Amity University, RMIT University, DY Patil University |
IIMA, IIBM, IIMC, KJ Somaiya Institute of Management |
|
Average Salary |
INR 5-30 LPA (Source: Payscale) |
INR 5 - 17 LPA (Source: Payscale) |
|
Job Roles |
Business Development Executive, Sales Manager, Product Manager, etc. |
Financial Analyst, Finance Manager, Business Analyst - IT, etc. |
Read More: MBA in Finance
MBA Sales and Marketing Salary in India
The average salary of an MBA in Sales and Marketing graduate is in the range of INR 5-30 LPA (Source: Payscale). The entry-level salary of a graduate is INR 6.56 LPA, after earning a certain year of experience graduates can earn in the range of INR 10-30 LPA. Below listed are top job roles for graduates with their average entry-level salary:
|
MBA in Sales and Marketing Jobs |
Entry Level Average Salary |
|
Advertising Associate |
INR 5.61 LPA |
|
Marketing Consultant |
INR 9.58 LPA |
|
Sales Executive |
INR 9.42 LPA |
|
Media Planner |
INR 6.49 LPA |
|
Channel Manager |
INR 10.95 LPA |
[Source: Payscale]
Courses After MBA Sales and Marketing
After graduation, candidates can find a range of courses to upgrade their skills and knowledge in the field of sales and marketing. These courses help them excel in their careers. Given below is the list of courses candidates can pursue after the MBA in Sales and Marketing course:
- EPGP/ EMBA
- PhD
- Advance Marketing Automation Certificate
- Essential Strategies for Successful Negotiation Certification
- NASP Sales Strategy Certification
- Certification for Inside Sales Professionals
- Certification for Professional Sales Leader
- SPIN Selling Strategy Certification
Career Options After MBA in Sales and Marketing
MBA in Sales and Marketing graduates can work in both private and public departments such as tourism, social enterprise, educational institutes, etc. Below mentioned is the list of top job designations offered to sales and marketing MBA graduates along with top companies that hire and their average salaries:
|
Job Designations |
Job Descriptions |
Hiring Companies |
Average Salary |
|
Marketing Strategist |
They do the campaign planning and focus on building a content strategy and branding of the business. |
Rizzle, Cosmo Group, IBM, etc. |
INR 7.41 LPA |
|
Product Manager |
They do the market research and develop strategies throughout the product lifecycle by collaborating with different teams. |
Paytm, Flipkart, Amazon, etc. |
INR 17.30 LPA |
|
Key Account Manager |
They proactively do the account management, to guarantee customer satisfaction and drive business growth. |
Zomato, Oyo, NoBrokers, etc. |
INR 8.95 LPA |
|
Business Development Manager |
They help in bringing revenue to the business by generating leads, managing clients, and identifying market trends. |
MyGate, PristynCare, SquareYards, etc. |
INR 9.75 LPA |
[Source: Glassdoor]
Read More: Career Options After MBA in Sales and Marketing
Top Recruiters for MBA in Sales and Marketing
MBA in Sales and Marketing graduates are recruited by top companies in fields like FMCG, E-Commerce, Retail, Telecommunication, etc. The table provided below highlights the leading recruiters for MBA graduates in Sales and Marketing along with their job roles and average salaries.
|
Companies |
Jobs Roles |
Average Salary |
|
Bharti Airtel |
Marketing Manager, Sales Manager, Brand Executive, etc. |
INR 12 LPA |
|
3M |
Sales Analyst, Sales Manager, Customer Relationship Manager, etc. |
INR 7.80 LPA |
|
BYJU’s |
Business Development Manager, Area Sales Manager, Marketing Manager, etc, |
INR 9.75 LPA |
|
Amazon |
Market Research Analyst, Digital Marketing Manager, etc, |
INR 8.15 LPA |
|
ITC |
Product Manager, Brand Manager, Advertising Manager, etc. |
INR 14.69 LPA |
[Source: Payscale]
MBA in Sales and Marketing Scholarships
The graduates who want to pursue MBA Sales and Marketing courses are offered scholarships from private institutes and government schemes. Below listed are a few scholarships available for MBA in Marketing and Sales students:
|
Scholarship |
Eligibility Criteria |
Amount |
|
BML Munjal University Merit-Based MBA Scholarship |
A minimum of 85% marks in the bachelor’s degree |
25% of the tuition fees. |
|
PNB Housing Finance Protsahan Scholarship |
A minimum of 65% marks in the bachelor’s. |
INR 30 Lakhs |
Skills to Excel as the Best MBA in Sales and Marketing Graduate
An MBA Sales and Marketing degree equips graduates with significant practical skills required for professional success. These people have high expertise and experience, making them skilled professionals in their fields.
- Communication: Students must be able to communicate eloquently and effectively, as sales and marketing rely heavily on communication abilities.
- Sales and Marketing Strategies: A creative Sales and Marketing plan can establish a lengthy brand image and raise consumer awareness.
- Market Research and Development: Candidates must be informed of what is happening in the market and what new products can differentiate their brand from competitors.
- Customer Trend Analysis: Market researchers must be able to know customer behavior and comprehend the market's trend pattern.
- Negotiation: Students must have at-par negotiation skills to be able to get better deals from buyers.
Top Management Entrance Exams
Exam Date: May 19, 2024
FAQs on MBA in Sales and Marketing
Q: What is an MBA in Sales and Marketing?
A: MBA in Sales and Marketing involves the study of management principles in the field of marketing and sales. This specialisation area includes the important management elements that are planning, organising, staffing, and controlling.
Q: Is an MBA in sales and marketing good?
A: Yes, since both sales and marketing skills are in high demand, candidates pursuing an MBA in Sales and Marketing have a good job scope.
Q: Who is eligible for an MBA in Sales and Marketing?
A: Candidates must have a minimum of 45% (from the reserved category) and 50% (from the unreserved category) in their bachelor's degree and pass the national or university entrance exam.
Q: What are the job roles available after completion of the MBA in Sales and Marketing course?
A: Graduates can work in job roles like Product Manager, Brand Manager, Sales Analyst, etc.
Q: What is the average salary of an MBA Sales and Marketing graduate?
A: The average salary of an MBA in Sales and Marketing graduate is in the range of INR 5-30 LPA.(Source: Payscale)
