Between MBA marketing vs MBA digital marketing, both specializations have a high demand in the industry. Read this article to learn the differences between the two.
MBA aspirants often have this puzzling question about whether to pursue MBA Marketing or MBA Digital Marketing. The purpose of both specializations is to promote the products and increase sales. They have a common goal, but their methods and approaches set them apart. To assist you in deciding between MBA Digital Marketing vs MBA Marketing, we have provided differences between their syllabus, career opportunities, salaries, etc.
In this article, we will look at a detailed comparison of MBA Marketing vs MBA Digital Marketing so that students can make an informed career decision.
Also Read on MBA Admission
MBA Marketing vs MBA Digital Marketing: Key Highlights
Confused about MBA Marketing vs MBA Digital Marketing? Before we get into details, let us look at the key highlights of MBA Marketing and MBA Digital Marketing specializations:
| Particulars | MBA Marketing | MBA Digital Marketing |
| Level | Postgraduate | |
| Eligibility | Candidates must have completed graduation in any stream. | |
| Duration | 2 Years | |
| Admission Process | Candidates are admitted on the basis of their academic records, entrance exam results, and the selection process of universities. | |
| Average Program Fee (approx.) | Rs. 6 to 20 lakhs | Rs. 6 to 15 lakhs |
MBA Marketing vs MBA Digital Marketing: Overview
An MBA in marketing is generally a 2-year degree program wherein students acquire knowledge about traditional marketing techniques. They need to crack exams like CAT/CET to get admission into this course.
Marketing majorly revolves around creativity, innovation, and storytelling. The success of any business depends on how effectively it reaches its target audience and convinces them to buy its product. Therefore, there is intense competition in the field of marketing.
Read More: MBA in Marketing
An MBA in digital marketing is a new course that has recently gained popularity. The main objective of this course is to provide knowledge of different digital marketing techniques and channels.
Similarly to a marketing professional, a digital marketer assists a company in reaching out to prospective customers and increasing brand value. However, digital marketing experts utilize methods and tools completely different from traditional marketers.
Read More: MBA in Digital Marketing
MBA Marketing vs MBA Digital Marketing: Eligibility Criteria
Candidates may choose between an MBA in Marketing or an MBA in Digital Marketing, which are excellent programs. The courses are distinctive when comparing MBA Marketing vs MBA Digital Marketing, but the eligibility criteria are almost the same.
| MBA Marketing Eligibility | MBA Digital Marketing Eligibility |
|
MBA Marketing applicants must have a minimum of 50% in their undergraduate degree. |
The MBA in Digital Marketing requires a 50% GPA in an undergraduate degree. |
|
In addition, candidates must pass well on one of the standard MBA entrance exams. |
Students must also make sure they take the course entrance exams. |
|
There is no set age limit for the MBA course. |
This course has no minimum age requirement. |
MBA Marketing vs MBA Digital Marketing: Admission Process
The admission approach does not change according to MBA specializations. The three-step admissions procedure for an MBA in Marketing or an MBA in Digital Marketing consists of a written test, a Group Discussion (GD), and a Personal Interview (PI).
Candidates for both programs are narrowed down depending on their performance on an entrance examination. After being selected, the applicants take part in a GD/PI. Admission requirements also include an academic record of 10th, 12th, & graduation. Following are the steps for the MBA Marketing and Digital Marketing program's admission process.
Step 1: Complete the application form online
Step 2: After passing the MBA entrance tests, sit for a counseling session at the campus.
Step 3: Complete the document verification round and submit the required credentials.
MBA Marketing vs MBA Digital Marketing: Entrance Exams
Students are required to take some of the entrance exams that are conducted nationwide. The following list includes some of the top national-level MBA entry exams for MBA Marketing and Digital Marketing courses:
MBA Marketing vs MBA Digital Marketing: Syllabus
MBA Digital Marketing vs MBA Marketing differs in the syllabus as the latter focuses more on the digital aspects of marketing. So its syllabus is designed to equip students with in-depth knowledge of the latest technologies and techniques required in digital marketing. Let us discuss the curriculum of both specializations in detail.
An MBA in marketing syllabus includes the following subjects:
- Managerial Economics
- Marketing Management
- Management Concepts
- Consumer Behaviour
- Marketing Research
- E-Commerce
- Retailing
- Brand Management
- International Marketing
- Advertising Management
- Strategic Management
- New Product Development and Marketing
- Salesforce Management
- Business Environment
- Management Information Systems
- Integrated Marketing Communications
- Business Marketing Operations
- Accounting and Managerial Decisions
Read More: MBA Marketing Syllabus and Subjects
On the other hand, you will study the below-mentioned topics/modules in MBA digital marketing:
- Online Advertising
- E-Commerce
- Social Media Marketing
- B2B Marketing
- Web Analytics
- E-Business
- Content Marketing
- Search Engine Optimization
- Campaign Creation
- Marketing Automation
- Website Creation
- Digital Media Planning and Buying
- Online Reputation Management
Read More: MBA Digital Marketing Syllabus and Subjects
MBA Marketing vs MBA Digital Marketing: Job Opportunities and Salaries
Now we will compare MBA Digital Marketing vs MBA Marketing in terms of their employment prospects. MBA marketing graduates can find many career opportunities in the well-established marketing industry. On average, starting salaries for MBA graduates from Tier-2 or Tier-3 MBA colleges range from Rs. 2 to 4 LPA. Moreover, an experienced marketing professional can earn over 10 LPA.
Check out the popular career options that you can pursue after MBA in marketing:
- Sales Manager
- Market Analyst
- Business Development Executive
- Brand Manager
- Corporate Sales
- Product Manager
- Corporate Communications Head
- Marketing Manager
- Asset Manager
- Public Relations Manager
- Media Manager
Read More: MBA Marketing Jobs and Salaries
Though digital marketing is a new-age course, there are ample opportunities for an MBA graduate in this field. However, it demands students or professionals to constantly develop their skills as the market is both dynamic and volatile. For MBA graduates in Digital Marketing, the starting salary is typically around Rs. 3-5 LPA; for experienced professionals, it can be as high as Rs. 7-12 LPA.
Listed below are the top job profiles available for digital marketing graduates:
- Digital Marketing Manager
- Media Strategist
- Paid Media Expert
- SEO Analyst
- Business Development Manager
- Brand Manager
- Client Servicing Manager
- Content Strategist
- Social media Executive
Read More: MBA Digital Marketing Jobs and Salaries
MBA Marketing vs MBA Digital Marketing: Scope
As the internet age unfolds, people are becoming more engaged in social media and other digital communication channels. Therefore, most companies have started using digital marketing methods to advertise and promote their products. As a result, the industry has seen a boom in demand for digital marketers.
Digital marketing will continue to flourish due to constant technological advancements. Hence, an MBA in digital marketing offers an array of opportunities for future marketing aspirants.
However, this does not mean traditional marketing techniques have become obsolete. Traditional marketing methods have remained relevant despite all these advancements and changes. These methods continue to capture the audience's attention because they focus on the art of storytelling. MBA Marketing vs MBA Digital Marketing scope varies, but both specialties are equally bright and lucrative.
MBA Marketing vs MBA Digital Marketing: Top Colleges
A list of some of the best colleges offering MBA Marketing vs MBA Digital Marketing programs is given in the table below.
MBA Marketing vs MBA Digital Marketing: Which is Better?
We have finally concluded our discussion about MBA Digital Marketing vs MBA Marketing. Both specialties are excellent choices for both students and professionals. Ultimately, it relies on the student's interests and aspirations.
Between MBA Marketing vs MBA Digital Marketing, both programs are highly sought after in the marketing industry. If you are interested in sales marketing, advertising, and other traditional marketing practices, an MBA in marketing will suit you!
Conversely, an MBA program in digital marketing concentrates more on marketing techniques to promote a brand/product online. Therefore, if you are keen on understanding the methods of new-age marketing, then opt for a digital marketing specialization in MBA. Ultimately, the decision entirely depends on your interests and career goals.
